If you want to generate more leads and sales or increase your brand awareness, marketing with paid advertising is a proven strategy to systemize your marketing.
Marketing with paid advertising allows you to get your brand in front of the right people at the right time when searching for keywords related to the products and services your local business offers. Paid ads can help increase brand awareness, as well as generate leads and sales.
Pay-per-click (PPC) is the fastest way to generate leads for your local business. PPC advertising is a simple concept. Your campaign is set up on search engines such as Google, Yahoo, and Bing to target people in your local area who are searching online for your products and services. It is cost-effective because you only pay when someone clicks on your ad. All businesses need leads and PPC is a viable marketing solution for many local businesses.
This type of marketing with paid advertising uses picture ads to increase brand awareness. There are two different types of display advertising: in-browser display ads and geofencing ads. Display ads show in browsers on desktops, tablets, and mobile to people based off of their search history. Geofencing ads show in mobile apps on tablets and mobile to people based off of their geographical location.