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Foundational SEO: The Basics of Getting Found Online

There are approximately 200 million active websites on the internet today. Unfortunately, if your website doesn't show up on the first page of search engine results for relevant keywords, there's a good chance no one will ever see it!

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Adjusting Your Online Presence for the New Normal

The Coronavirus pandemic has had a massive impact on our daily lives, including the way we buy and sell. While some remain open, many brick and mortar stores are closed to the public, and more and more people are turning to ordering goods.

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Why Your Business Website Should be Built on a Cloud-Based CMS

A content management system, or CMS, is software designed for building and managing websites. Most CMSs include templates that allow anyone to create a basic website without knowing any coding languages. A CMS handles the infrastructure of your website so that you can focus on the actual content that your audience is seeking.

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How Online Reviews Benefit Your Business

It’s no secret that online marketing has taken over as the most effective vein for promoting your business. More traditional marketing methods have lost their appeal rendering these tools ineffective.

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Why Your Business Should be Blogging in 2020

There is a misconception out there that blogging is not so relevant anymore. Maybe it is because the art of blogging has been around since the early days of the World Wide Web, therefore it feels “old fashion”.

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The Benefits of Switching to a Catalog or eCommerce Site

Catalog sites and eCommerce sites go hand in hand but are not synonymous. A catalog site is more or less what it sounds like – a website where you can browse and find information on various products.

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Should You Choose SEO Over PPC?

When beginning your marketing strategy, it is always important to know where to start especially if you have a limited budget to work with. Two of the most important aspects of a marketing strategy will be your Search Engine Optimization (SEO) and your Pay-Per-Click (PPC) advertising.

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Paid Search Still Dominates

Before you can talk about why paid search is still dominating the digital marketing space, you need to first understand what paid searches are and why you need to have it. Paid searches are advertisements that are listed in search engine pages or social media pages.

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Increase Your Profits with These 30 Lead-Gen

For many business owners and marketers, generating a consistent flow of new leads is as necessary as it is daunting. Setting up an automated lead generation pipeline is a challenge no matter the size of your business or company.

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How an Edmonton SEO Company Can Help Your Business Stay Ahead of the Competition

A digital marketing strategy is key to the success of any business and partnering with an Edmonton SEO company can give your business a competitive advantage. Of course, search engine optimization (SEO) is a never-ending competition, as you strive to remain at the top of search results. However, maintaining a high SEO ranking can be difficult, and the use of an Edmonton SEO company can help give your business a much-needed advantage.

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How Professional Website Design & Development Services Will Grow Your Business

There's no denying that the Internet plays a large role in today's business and social world. Just about everyone you meet has a smartphone in their pocket and many of today's jobs require significant time working in front of a computer. As such, having a website has increasingly become seen as being a legitimate part of operating a company.

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Critical Components of a Functional Web Design

These days it would seem that anyone who can type on a keyboard can build a website and open for business but that couldn't be further from the truth. Without web design & development experience, your Edmonton business website will be lost among the more than one billion sites listed on the web.

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Words Over Ideas? The Future of Content

There was a time not too long ago, when all you needed to do to get noticed as far as search engine rankings were concerned, was to create a lot of content. The more blogs or articles you had, the better it was. Those days are pretty much over. The reason is that search engine algorithms have become much more clever.

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Tips for Creating Evergreen Content for SEO

Evergreen content is content that is always relevant in your industry and will remain interesting to your customers. Much like the way evergreen trees retain their leaves all year round, evergreen content never becomes dated.

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The Top Four Reasons Visitors May Dislike Your Website

If you recently revamped your website for your Edmonton business, you’re likely eager to reap the rewards of your hard work in the form of increased web traffic and customer conversions. However, it is here that many web designers analyze their data and are disappointed to find low web traffic, high bounce rates, and poor average visit times.

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How to Incorporate Pay-Per-Click Ads Into Your Digital Marketing Strategy

Paid advertising online is an integral part of many marketing campaigns. Pay-per-click (PPC) ads can potentially capture thousands of customers during their journey to purchase products or services that you offer. Optimizing keywords, ads, and landing pages takes consistent monitoring and effort in order to achieve a good return-on-investment (ROI) and maintain that ROI over time.

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How to Run a Successful Digital Marketing Campaign

As advertising budgets continue to shrink, competition intensifies, and consumer attitudes begin to shift, running a profitable digital marketing campaign requires a solid strategy. Here are a few ways to make sure your next campaign is a success.

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3 Ways to Catch Up to Your Competition After Inevitably Being Left Behind

It essentially means you can't get caught up in your successes. Pride in your business is a good thing, but not when it blinds you from upcoming challengers. It's not always smooth sailing in the business world. Sometimes things can come along and ruin a good thing, like a big-dollar competitor moving in next door.

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780-758-5800

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