Stay Engaged with Your Target Audience
Sometimes your potential customers find you online but don’t buy on their initial visit. Retargeting reminds people of your product or service after they have left your website regardless of whether they made a purchase. Your ads continue to be shown to those who have previously visited your website when they visit other places on the web. This works with apps, search, and website banner ads.
Retargeting keeps your brand front and centre, bringing indecisive shoppers back to buy from you when they’re ready. Each time your
retargeted ads are seen by that customer, your brand picks up recognition and more traction with that user. The repeated brand exposure that
comes with retargeting typically increases both click-through and conversion rates.
Our Edmonton digital marketing agency creates custom relevant ads to show to customers who already have your business on their radar but perhaps haven’t made a purchase yet.
While it would be great if customers would make a purchase on the first visit to your website, there are many reasons why they may not. Retargeting encourages proverbial window shoppers and tire kickers to return to your site and buy the product they left behind while they scroll through social media, visit another website, or even check out your competitors.