If your website does not show up on Search Engine Results Page (SERP) when people search for your product or service, then you need a search engine optimization (SEO) audit. An SEO audit is the process of analyzing how well your website is optimized for organic presence.
Competitor Analysis
Competitor analysis evaluates your SEO competition and leverages the information you uncover to boost your own site SEO and climb up the rankings. You learn things like how often they publish content, what types of content they publish, and which keywords they target, allowing you to identify areas for improvement and opportunities to gain a competitive advantage.
Keyword Research
Keyword research is researching relevant keywords and phrases that your website should target to improve its search engine rankings. This audit looks at the search terms people type into Google when looking for your product, service, or business. This will help you create content that will attract high-quality traffic to your site.
Website Structure
Website structure and navigation can make or break the user experience. Attempting to navigate a website without a well-defined, logical structure is like running around a complex maze with no frame of reference or map. It can be overwhelming, frustrating, and utterly unpleasant. This process involves analyzing your website's structure, URLs, and navigation to ensure they are search engine friendly and easy to use for users.
An off-page SEO audit looks at other pages and domains that link to the web pages you want to improve. It looks at the quantity, quality, recency, and distribution of these links. When evaluating your website's backlink profile, you want to ensure that it is high-quality and not spammy.
This involves analyzing the website's traffic and other metrics to identify trends and areas for improvement. SEO metrics are indicators that help you see if your SEO is working. Some metrics are essential, while others are just vanity metrics that won't help you make informed decisions.
Local SEO audit analyzes your website's local SEO, including its Google My Business profile, local citations, and reviews. As the majority of searches are done with local intent, local SEO can boost your rankings where it counts most – in your own neighborhood!
Proper on-page SEO ensures the backend elements of your web pages are optimized for search crawlers. The audit involves checking titles, meta descriptions, image alt text and expressions, meta titles, headings, internal linking, and more.
This SEO audit analyzes your website's technical setup, including the site's speed, mobile responsiveness, and security. It also involves on-page efforts like image optimization and finds opportunities to fix, eliminate, or reorganize code, prevent spam, and more.
