SEO Audit
Improve Your Visibility with SEO audit
Improve Your Visibility with SEO audit
If your website does not show up on Search Engine Results Page (SERP) when people search for your product or service, then you need a search engine optimization (SEO) audit. An SEO audit is the process of analyzing how well your website is optimized for organic presence. It helps identify errors that prevent your site from ranking well and opportunities you can explore to rank better.
At Smart WSI Marketing, we offer comprehensive SEO audits covering areas like indexing and crawlability, site architecture, user experience, keyword research, competitor benchmarking, on-page SEO, and backlink profile. Our ultimate goal is to help your site rank higher in SERPs and improve your online visibility.
Website Structure and Navigation
Website structure and navigation can make or break the user experience. Attempting to navigate a website without a well-defined, logical structure is like running around a complex maze with no frame of reference or map. It can be overwhelming, frustrating, and utterly unpleasant. This process involves analyzing your website's structure, URLs, and navigation to ensure they are search engine friendly and easy to use for users.
On-Page Optimization
Proper on-page SEO ensures the backend elements of your web pages are optimized for search crawlers. The audit involves checking titles, meta descriptions, image alt text and expressions, meta titles, headings, internal linking, and more.
Keyword Research
Keyword research involves researching relevant keywords and phrases that your website should target to improve its search engine rankings. This audit looks at the search terms people type into Google when looking for your product, service, or business. This will help you create content that will attract high-quality traffic to your site.
This involves analyzing the website's traffic and other metrics to identify trends and areas for improvement. SEO metrics are indicators that help you see if your SEO is working. Some metrics are essential, while others are just vanity metrics that won't help you make informed decisions.
An off-page SEO audit involves looking at other pages and domains that link to the web pages you want to improve. It may involve the quantity, quality, recency, and distribution of these links. When evaluating your website's backlink profile, you want to ensure that it is high-quality and not spammy.
Local SEO audit involves analyzing your website's local SEO, including its Google My Business profile, local citations, and reviews. It's a continuous process that employs various strategies to help move your organic listings closer to the top of SERP. It also ensures the content on your website matches the intent of your searchers, increasing leads from organic search. As the majority of searches are done with local intent, local SEO can boost your rankings where it counts most – in your own neighborhood!
Competitor analysis checks out the competitive landscape of your industry online. It evaluates your SEO competition and leverages the information you uncover to boost your own site SEO and climb up the rankings. You learn things like how often they publish content, what types of content they publish, and which keywords they target. That way, you can identify areas for improvement and opportunities to gain a competitive advantage.
This SEO audit involves analyzing your website's technical setup, including the site's speed, mobile responsiveness, and security. It also involves on-page efforts like image optimization and identifies opportunities to fix, eliminate, or reorganize code, switch from HTTP to HTTPS, prevent spam, and more.
In summary, an SEO audit analyzes a website's structure, on-page optimization, keyword research, technical setup, backlink profile, local SEO, competitor analysis, and analytics and metrics. By conducting a thorough SEO audit, we can help you identify areas for improvement and develop a strategy to improve search engine rankings and drive more traffic to your website. While SEO for Google and other search engines takes time, a comprehensive SEO audit can help you employ ongoing strategies for keywords, backlinks, tags, and much more. As your Edmonton SEO company, Smart WSI Marketing puts in the time and effort that SEO requires, freeing you up to focus on the other aspects of running your business. Contact us today to begin the conversation with our SEO specialists!
