Digital Marketing for Auto Body Shops

The customer journey for autobody shops is fairly short, with the majority of customers starting on search engines like Google, Yahoo, and Bing. This is why organic search, paid search ads, local listings, and social media advertising are so effective for auto service marketing. 

Whether your clientele comprises individual car owners, governments, OEMs, dealers, insurance companies, or financial institutions, you'll want to improve your online presence to attract more customers and grow your business to the next level. At Smart WSI Marketing, we can help you strategically position your business online through effective digital marketing to ensure your potential clients find you easily whenever they search online.

autobody shop digital marketing

Common Digital Marketing Challenges Autobody Shops Face

With our several years of experience marketing for auto body shops, we have a deeper understanding of the challenges such businesses often face. Some of these challenges include:

  • Seasonal business fluctuations
  • Finding new customers
  • Fulfilling a large volume of on-demand service requests
  • Balancing B2C and B2B customers

Create Your Digital Marketing Plan With Smart WSI Marketing!

Running an auto body shop is advantageous because it serves a need that is always in demand. As long as people continue driving cars, they will require your professional help, and that's why the automotive industry is a long-standing business endeavor. At Smart WSI Marketing, we offer solid digital marketing strategies to help you market your auto body shop to prospective customers. Contact us today to learn about our various marketing features, services, and support!

We Have Heard It All!

Many autobody shop owners have similar concerns when they come to Smart WSI Marketing agency. Regardless of the complexities of your marketing challenges, we have heard and addressed them all! Here are some of the most common pain points we routinely solve for autobody shops:

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Our Website Doesn't Convert

There are several reasons your website may not be working as intended. One common problem is technical issues giving visitors a poor user experience. Your website may also not convert well if it doesn't correctly represent your business. Our team can look at your website with a professional eye and identify critical web design affecting your website structure, platform, or information organization. 

On the flip side, you may already have a functional website, but its performance is still below par. We can conduct a technical audit of your website and help you employ the right marketing strategies that suit your target audience. Based on the outcome of the audit, we can make the necessary recommendations to improve your website's performance.

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Our Website Doesn't Rank On Page One of Google

SEO is a complex marketing approach, and getting first-page ranking isn't as straightforward as many people assume. It's because Google updates its ranking algorithms frequently, making it hard to keep up. Fortunately, there are a few proven strategies we can employ to help your company website rank higher in the SERPs. 

First, we can conduct a thorough technical audit of your website to identify any technical errors hindering performance. We'll remedy these issues immediately, but if they are not fixable, we can suggest a full website redesign to make it modern and mobile-friendly.

Another common issue impacting website performance is the quality of content published. We recognize that "content is king" in the world of SEO. If your existing content isn't that good, we can help you optimize it to align with the best practice for SEO content creation.


Our Website Doesn't Generate Enough Leads

As a forward-thinking autobody shop owner, you can't rely on repeat business alone. You want to continually generate new leads to grow your business to the next level! The quickest way to acquire qualified leads is to target users who are intentionally looking for autobody works services "right now." 

Paid search or pay-per-click (PPC) advertising is a perfect way to target consumers in your local area. These ads are optimized to target people searching keywords related to your autobody services in Google. The goal is to redirect them to your website so they can call you, fill out a form, or request a quote for your services. 

Other effective lead-generation techniques include social media strategies, ongoing SEO efforts, and email marketing. All these activities are meant to increase your website traffic, brand engagement, and online visibility.


Our Prospects Know Nothing About Us

If your prospective customers don't know much about your brand, then you should up your digital marketing game. Effective online marketing can significantly improve your brand awareness. You can use several advertising options to build local brand awareness and help potential customers find you. Some of them include:

  • Geofencing: Allows you to target people who enter physical locations or neighborhoods.
  • Retargeting: This allows you to show your ads to people who have been on your website before so they don't forget about your brand.
  • Facebook/Instagram Ads: You can define your ads' audience by location, age, gender, life events, job title, and more!


Our Satisfied Customers Don't Drop Reviews Online

Most satisfied customers are usually willing to leave a review about their experience with your business. However, you have to ask them politely to do so! Make sure you proactively ask happy customers to write reviews about your autobody shop. You can also use various automation platforms or professional review services to make the process seamless. Also, provide timely feedback to all reviews, whether positive or negative.

Overwhelmed? We get it.

Digital marketing is complex. Doing it successfully requires expertise. We are here to help you on your journey to revenue growth! If you have questions, we have answers.