Chiropractors, Massage Therapists, Acupuncturists, & Physiotherapists

Thousands of chiropractors, massage therapists, acupuncturists, and physiotherapists open practices each year, making the competition extremely tough. It’s now more important than ever to put your practice in the limelight to ensure it stands out from the competition and connects with potential patients. 

Since the majority of people nowadays research healthcare providers online before scheduling an appointment, having a strong online presence is a great way to stand out and grow your practice. At Smart WSI Marketing, we specialize in providing digital marketing services for healthcare providers and can suggest effective marketing strategies to help you get started!

chiropractic, massage therapy, acupuncture, physio digital marketing

Common Digital Marketing Challenges Faced By Chiropractors, Massage Therapists, Acupuncturists, & Physiotherapists   

At Smart WSI Marketing, we have successfully marketed businesses in the health & wellness industry for several years. This has given us a solid understanding of some marketing challenges that chiropractors, massage therapists, acupuncturists, and physiotherapists face, including:

  • Finding new clients or patients
  • Creating messaging compliant with your professional standards
  • Standing out in a competitive online marketplace
  • Meeting clients’ or patients’ expectations
  • Creating effective advertising messaging that complies with your professional standards

Effective Digital Marketing Strategies for Chiropractors, Massage Therapists, Acupuncturists, & Physiotherapists

When it comes to digital marketing for chiropractors, massage therapists, acupuncturists, and physiotherapists, having a well-optimized website is a necessity. It’s the most effective way to stand out from your competition and get noticed in the crowded marketplace. 

Like most healthcare service providers, many people looking for chiropractors, massage therapists, acupuncturists, or physiotherapists do so on fairly short notice. Most of your potential clients won’t typically plan for months in advance before booking a consultation. 

Effective digital marketing strategies focus on the following:

  • Providing accurate details about the services you offer
  • Highlighting what sets you apart from your competition
  • Your compliance with your professional standards
  • Showcasing positive online reviews. 

Create Your Digital Marketing Plan with Smart WSI Marketing!

Digital marketing plays a central role in how people find chiropractors, massage therapists, acupuncturists, and physiotherapists today. More than 70% of people research a service provider online before deciding to convert. That’s why you need a strong online presence to give potential patients all the information they need. At Smart WSI Marketing, we offer a full suite of digital marketing services to put your practice in the limelight and improve your return on investment. Contact us today to learn how we can help you grow your business through online marketing!

We Have Heard It All Before!

At Smart WSI Marketing, we have many years of experience marketing for chiropractors, massage therapists, acupuncturists, physiotherapists, and other health and wellness professionals. In the course of our duties, we have heard every issue that healthcare practices like yours may come across with digital marketing.

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Our Website Doesn’t Convert as Expected

The primary purpose of a company website is to bring valuable traffic to your business and eventually result in more sales. If your website is old, riddled with technical errors, or doesn’t correctly represent your service offerings anymore, it may be time to invest in a new website. 

If your website doesn’t work as it’s supposed to, our experts can conduct a thorough technical audit to identify any issues that need fixing. For example, we can optimize your content to reflect your expertise, branding, and professional status. Additionally, we’ll recommend ongoing SEO efforts and pay-per-click ads to improve your organic online presence and drive intentional visitors searching for your services.

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Our Website Doesn’t Rank for the Keywords We Target

While nobody can guarantee getting ranked on the first page of Google due to the continually changing algorithms, we can employ a few strategies to help you climb up the search engine results pages (SERPs). We’ll conduct a fine-toothed combing of your website and look for any technical errors that could be hindering your SEO performance. 

We also know that health and wellness services require high-quality content that showcases your expertise, authority, and trustworthiness in the industry. People looking for chiropractors, massage therapists, acupuncturists, or physiotherapists usually research extensively before deciding to schedule a consultation. That’s why you must create accurate content aligning with SEO best practice guidelines.


Our Website Doesn’t Generate Enough Leads

Chiropractors, massage therapists, acupuncturists, and physiotherapists cannot flourish on repeat business alone. It’s important to generate new leads to gain more clients and grow your practice! One effective way to get qualified leads is through paid search ads. 

Once they click on the ads, they will be redirected to your website, from where they can get your location and contact details. Consequently, these leads can request a quote or schedule an appointment for your services.


Our Prospects Don’t Know Who We Are

Digital marketing is all about increasing brand awareness. Whenever visitors visit your website or social page and see your logo, brand name, or slogan, they learn something about your company. You can use several advertising tactics to help potential clients know more about your brand and remember you for a long time. They include:

  • Retargeting: Showing your ads to potential clients who have been to your website before so they do not forget about your brand.
  • Facebook/Instagram Ads: Defining your ad audience by gender, age, location, job title, life events, etc., to create a highly targeted advertising demographic.
  • Geofencing: Targeting people who enter physical locations or neighborhoods by showing ads on apps already installed on users’ phones.


Our Happy Customers Don’t Leave Reviews

From our experience marketing for healthcare practitioners, we have found that most satisfied clients don’t mind sharing their positive experiences in online reviews. They only need a little reminder to do so. Collecting customer reviews is the best way to build up positive ratings and trust in your practice.

Fortunately, there are tools available to automate the process of asking for reviews. Just make sure you respond to all reviews to demonstrate integrity, whether they are positive or negative.

Overwhelmed? We get it.

Digital marketing is complex. Doing it successfully requires expertise. We are here to help you on your journey to revenue growth! If you have questions, we have answers.