Digital Marketing for Dentists & Orthodontists

As a dentist or orthodontist, you likely spend most of your time treating patients. That leaves you with minimal time to market your dental office and gain new patients. And since people don’t trust just anybody when seeking health and wellness services, you need to establish a comprehensive digital marketing strategy to help you generate new leads and keep existing clients. 

So, if you want to grow your clientele and gain new patients, you must leverage digital marketing to stand out from your competitors. At WSI Marketing, we have extensive experience helping dental firms succeed online. Whether you just opened a new dental clinic or looking to attract new patients, we can help you grow your business reach through SEO strategies and other digital advertising channels.

dentists & orthodontists digital marketing

Effective Digital Marketing Strategies for Dentists & Orthodontists

At WSI Marketing, we have successfully marketed businesses in health & wellness services for many years. As a result, we have a solid understanding of common marketing challenges that dentists and orthodontists face, including:

  • Seasonal business fluctuations
  • Difficulty finding new customers
  • Balancing B2C and B2B customer
  • Lack of a physical business location
  • Fulfilling a large volume of on-demand service requests

Optimizing Your Website to Drive Profit

Having a well-optimized, mobile-friendly website is necessary to expanding any business these days. You should make your website the core of all your marketing activities to ensure your dental practice stands out from the competition and gets noticed online. With our many years of experience in marketing for dentists and orthodontists, we have noticed that people often search for such services on fairly short notice. 

Effective digital marketing strategies for dental services focus on the following:

  • Providing details about your dental services
  • Sharing what sets you apart from your competition
  • Highlighting your compliance with your professional standards
  • Establishing positive online reviews

We Are Your Trusted Dental Marketing Agency!

Digital marketing takes a significant amount of time, money, and effort to do correctly. However, hiring an experienced dental marketing agency can make things easy for you, allowing you to focus on treating your patients. At WSI Marketing, we have extensive experience in providing digital marketing solutions for healthcare providers, and we can do the same for your dental practice. Contact us today to schedule your consultation!

Common Challenges Dental Practices Face with Digital Marketing 

We have spent several years marketing for dentists, orthodontists, and other healthcare professionals. In the course of our duty, we have heard about all manner of issues that healthcare professionals come across when it comes to digital marketing.

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Our Website Doesn’t Work Correctly

If your website is old and riddled with technical errors or doesn’t represent your service offerings accurately, it may be time for a new website. Having a well-optimized website helps your prospective customers find you online and learn more about your services and whether or not you can meet their needs. Ensure your website content reflects your branding, expertise, and professional status. 

But if your website is set up correctly, we can help you employ various marketing strategies and ongoing SEO efforts to improve your organic online presence. Additionally, we can set up pay-per-click ads to drive intentional visitors searching for your services to your website.

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Our Website Doesn’t Rank on Page One for Our Target Keywords

While no one can guarantee first-page ranking for your website due to the ever-changing Google algorithms, we can employ a few strategies to help you increase your rankings, including:

  • Fixing Technical Errors: We can identify and fix various technical errors inhibiting your website ranking. 
  • Improving Content Quality: It is paramount that your website content showcases your expertise, trustworthiness, and authoritativeness in the dental industry. Ensure your content highlights what sets you apart from your competitors and meets SEO best practices. 
  • Improving Social Media Presence: Engage your prospective clients on social media channels where they spend most of their time, such as Facebook, Twitter, and Instagram.
  • Collecting Online Reviews: Let your satisfied clients and patients help you find new clients by sharing online reviews about their experiences with your dental practice.


Our Website Doesn’t Generate Enough Leads

Dental practices cannot flourish on repeat business alone. You must generate new leads to gain new clients and grow your business! The number one way to obtain qualified leads is through paid search ads. Pay-per-click advertising is designed to target consumers in your local area who are actively keying in keywords related to your services in search engines. 

When searchers land on your ads and click on them, they can give you a call or fill out a form requesting an appointment or an estimate for your services. The good news is that PPC advertising targets qualified leads seeking your services right away.


Our Prospective Clients Don’t Know About Us

All marketing efforts are typically geared toward enhancing brand awareness. Every time a visitor lands on your website or social media page and sees your logo, brand name, or company slogan, they learn about your brand. You can employ various advertising tactics to help potential clients find you. They include:

  • Facebook/Instagram Ads: When you define your ad audience by location, age, gender, job title, and life events, you can have more targeted advertising demographics.
  • Retargeting: You can show your ads to potential clients who have already been on your website before to ensure they don’t forget about your brand.
  • Geofencing: Geofencing allows you to target people who enter physical locations. 


Our Satisfied Customers Don’t Leave Reviews

Studies suggest that satisfied clients are usually quite willing to share their positive experiences in online reviews. However, they often need a polite reminder to do so. Actively asking for reviews as part of your marketing efforts is often the best way to build up positive ratings and trust in your brand. 

Automation makes previous patients aware that it is possible to drop a review. Your goal should be to maintain a high rating, get reviews more frequently, and respond to both positive and negative reviews to help you build trust and maintain professionalism.

Overwhelmed? We get it.

Digital marketing is complex. Doing it successfully requires expertise. We are here to help you on your journey to revenue growth! If you have questions, we have answers.