Dermatologists, Estheticians, & Cosmetologist

When someone notices a strange-looking spot or blemish on their skin, the first place they run to is not a doctor’s office but rather search engines like Google. They simply type a description of their skin condition and other symptoms, click on the first few results that crop up, and come up with a self-diagnosis. However, most people will proceed to search for a doctor to offer a professional opinion, and that’s where digital marketing comes in.

If you are a dermatologist, esthetician, or cosmetologist, you need to invest in effective digital marketing to enable patients to find you easily when they search for your services online. The internet is where most of your potential patients are already looking for solutions to their problems. At Smart WSI Marketing, we offer powerhouse digital marketing strategies to help you target the right audience and build trust in your practice.

Dermatologists, Estheticians, & Cosmetologists digital marketing

Marketing Challenges Dermatologists, Estheticians, & Cosmetologists Face

At Smart WSI Marketing, we have several years of experience marketing for Dermatologists, Estheticians, & Cosmetologists. This has given us a solid understanding of some marketing challenges such healthcare providers face, including:

  • Finding new clients or patients
  • Creating messaging compliant with your professional standards
  • Standing out in a competitive online marketplace
  • Creating effective advertising compliant with your professional standards
  • Meeting clients’ or patients’ expectations

Making Your Website a Profit Center

Websites are often the single most underutilized source of leads and revenue for dermatologists, estheticians, and cosmetologists. The sad news is that most practices don’t even realize the importance of testing and measuring their website results, let alone optimizing their websites for search engines.

Your company website is a critical extension of your sales team. However, your website doesn’t sleep but works 24/7/365, including during holidays. Moreover, it never gets cranky or distracted by outside influences. 

To achieve such consistency, it’s crucial to properly optimize your website to enhance your online presence when and where your prospects are searching. Your digital marketing strategies must focus on the following to improve performance:

  • Providing details about the services you offer
  • Highlighting what sets you apart from your competition
  • Showcasing your compliance with your profession’s practice standards
  • Displaying online reviews

Create Your Digital Marketing Plan with Smart WSI Marketing!

With effective digital marketing, Dermatologists, Estheticians, & Cosmetologists can thrive and steer clear of their competitors. It’s a cost-effective way to attract new patients and build lasting relationships with existing ones. At Smart WSI Marketing, we can help you maximize the benefits of internet marketing for your practice. Our team has years of experience creating custom digital marketing strategies for healthcare providers in a variety of fields. Contact us today to schedule your consultation!

We Have Heard It All!

In our many years of experience providing digital marketing services for dermatologists, estheticians, and cosmetologists, we have heard every issue businesses like yours come across with marketing. Here are some of the most common issues we can help you resolve:

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Our Website’s Performance Is Below Par

A poorly optimized website can be overwhelmed with a myriad of issues, including slow loading times, user incompatibilities, technical errors, etc. These issues can make your website lose conversion and ultimately worsen site results. The final impact may be lots of potential leads going down the drain.

If your website is old, riddled with technical errors, or inaccurate in representing your service offerings, we can conduct a thorough technical audit to identify the issues and suggest the right solutions. Our ultimate goal is to optimize your website to accurately reflect your expertise, branding, and professional status. We’ll also employ ongoing SEO efforts to improve your organic online presence and pay-per-click ads to drive intentional visitors to your website.

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Our Website Doesn’t Appear on Page One of Google

While getting ranked on the first page of Google is not a straightforward process, there are a few strategies we can employ to help you move up in the rankings. Once we have taken a fine-toothed combing of your website, we may suggest various strategies, including fixing technical errors that could be hindering your website's performance. Common errors we can fix include poor site structure, disorganized content, and poor site speed.

The second thing we’ll look at is keywords, which are simply the phrases a customer uses when searching for your services. You’ll want to match the keywords used on your website with the phrases used by customers when looking for services like yours online. We’ll make sure you use these words in your page titles, Meta tags, page content, image files on your page, etc.

You’ll also want to refresh your website content regularly to encourage search engines to crawl your site more often. This helps Google discover new content on your website, resulting in some ranking benefits.


Our Website Doesn’t Bring in Leads

We know firsthand that dermatologists, estheticians, and cosmetologists cannot flourish on repeat business alone. You must be able to acquire new leads consistently to grow your practice. Pay-per-click marketing is an excellent approach that enables your website to rank higher and show up among the top search results. You can bid on keywords to target specific audiences or online platforms, yielding laser-focused and more significant responses.

Other effective lead-generation activities include social media strategies and ongoing SEO efforts. These options can enhance your brand visibility, engagement, and website traffic. Eventually, your efforts will generate qualified leads. In addition to these strategies, make sure your website remains healthy and strong to improve your return on marketing investment (ROI).


Our Potential Customers Don’t Know About Our Brand

Raising brand awareness is the ultimate goal of any marketing strategy. You want as many people as possible to land on your website or social properties so they can interact with your logo, brand name, and company slogan. The more potential clients are exposed to your brand, the better you can build local brand awareness. Some common strategies you can employ to raise brand awareness include Facebook/Instagram ads, retargeting, and geofencing.


Our Satisfied Clients Don’t Leave Reviews

From our experience marketing for healthcare providers, we have noticed that most satisfied clients and patients are often willing to share their positive experiences in online reviews. The key is to remind them politely to do so. Fortunately, there are tools available to make the process of asking for reviews seamless, such as automation platforms and review services. 

With automation, the system can automatically remind your previous patients to leave a review. This eliminates the risks of forgetting to ask or not knowing the appropriate time to ask. That being said, it's good practice to respond to all reviews, both positive and negative.

Overwhelmed? We get it.

Digital marketing is complex. Doing it successfully requires expertise. We are here to help you on your journey to revenue growth! If you have questions, we have answers.