According to Moz “Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.”
You already know a website is a must in today’s online-driven world, but a stagnant website is as good as not having one at all. Without fresh content and backlinks driving people to your site, it will likely never optimize or get you leads through organic search engine results.
When it comes to SEO, your website is ranked by search engines based on hundreds of factors. Just a few of those factors are: freshness of content, age of domain, presence of relevant keywords, up-to-date-technology, correctly coded pages, as well as both quality and quantity of back links.