Why You Shouldn't Outsource All of Your Social Media Activity
Social media marketing is a necessity in today’s digital economy. Prospective clients research all aspects of your business including your
social media channels. If these channels are not up to par, it can damage your business’ image to the outside world. Social media requires a
consistent effort to be effective. If your business cannot handle the time investment social media marketing requires, it can be outsourced
to a certain extent.
Outsource Some, But Not All
Outsourcing your social media marketing takes care of most of the time-consuming backend tasks, like setting up profiles, creating post
schedules, conducting industry research, and managing paid social advertising. While these agencies are social media marketing experts,
they are not the experts in your industry or your business so will not be able to become the face of your business online.
One of the most important parts of social media is the two-way communication you can have with your customers to further build
relationships and grow your brand. You need to be able to answer questions specific to your business that an outsourced company cannot
answer and if they had to, may not answer correctly and potentially damage your reputation. What your outsourced social media marketing
agency will be able to do is alert you when a new question or comment shows up so that you can promptly and properly respond.
Outsourcing Advantages
There are many advantages to outsourcing your social media marketing. The agencies that you can outsource to, understand the ins and outs of
the internet and how social media plays a large part in respect to brand awareness and building social signals for SEO. An added benefit of
outsourcing your social media activity is that it can be directly tied to your other marketing efforts including search engine optimization (SEO),
content marketing, and lead generation campaigns which all contribute to gaining new customers and growing your brand online.
While outsourcing your social media marketing gives you the confidence that everything is set up correctly, you are not completely off the
hook! In the world of social media, nobody can know or represent your business better than you.
If you are in the market to outsource some of your social media marketing and gain that upper hand on your competitors,
give us a call
today!
Lynne Motkoski, Digital Marketing Strategist
Specialty: Digital Marketing
Strategies Education: MA Communications
& Technology, BComm [U Alberta]
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education,
keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
If you want your Facebook Ads to produce better audience engagement and increased sales, a Facebook ad management company can help you
leverage and understand more meaningful metrics.
Read More…
When businesses hit a financial rough patch, one of the first spending cuts many make is marketing and advertising. While it can be an
effective short-term solution for freeing up money for other needs, it’s also a gamble with potentially costly consequences.
Read More…
The robots are not taking over! Not yet anyway. We’ve spent some time with ChatGPT in particular to learn just how much this AI tool can
actually do and how we can leverage it.
Read More…
We’ve all heard the expression “less is more,” and when it comes to comes to some things, that is absolutely true. When it comes to SEO
efforts, however, local search engine optimization agencies have learned that that is not the case.
Read More…
If you aren’t familiar with geofencing, it’s time to learn about how this digital marketing strategy can help you. It’s a terrific way to
build brand awareness and boost click-through rates and conversions.
Read More…
Is SEO better than pay-per-click advertising services? Or does PPC deliver better results than SEO? What really matters, in our opinion, is
how well they can work together.
Read More…
When you want to attract more customers but don’t have the time to take on promoting your business, a digital marketing agency can play a
vital role in raising your brand’s awareness.
Read More…
Facebook is an essential sales channel for many SMBs! With Facebook Ads Management, you can create and run eye-catching and engaging ads
that entice the platform’s users to purchase your products or services.
Read More…
Since almost 60% of all searches are done on mobile devices and these devices come in a range of screen sizes, you need responsive web
design to provide users a great mobile experience with your local business.
Read More…