Social media marketing is a necessity in today’s digital economy. Prospective clients research all aspects of your business including your social media channels. If these channels are not up to par, it can damage your business’ image to the outside world. Social media requires a consistent effort to be effective. If your business cannot handle the time investment social media marketing requires, it can be outsourced to a certain extent.
Outsourcing your social media marketing takes care of most of the time-consuming backend tasks, like setting up profiles, creating post schedules, conducting industry research, and managing paid social advertising. While these agencies are social media marketing experts, they are not the experts in your industry or your business so will not be able to become the face of your business online.
One of the most important parts of social media is the two-way communication you can have with your customers to further build relationships and grow your brand. You need to be able to answer questions specific to your business that an outsourced company cannot answer and if they had to, may not answer correctly and potentially damage your reputation. What your outsourced social media marketing agency will be able to do is alert you when a new question or comment shows up so that you can promptly and properly respond.
There are many advantages to outsourcing your social media marketing. The agencies that you can outsource to, understand the ins and outs of the internet and how social media plays a large part in respect to brand awareness and building social signals for SEO. An added benefit of outsourcing your social media activity is that it can be directly tied to your other marketing efforts including search engine optimization (SEO), content marketing, and lead generation campaigns which all contribute to gaining new customers and growing your brand online.
While outsourcing your social media marketing gives you the confidence that everything is set up correctly, you are not completely off the hook! In the world of social media, nobody can know or represent your business better than you.
If you are in the market to outsource some of your social media marketing and gain that upper hand on your competitors, give us a call today!
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
UX and SEO: Online Marketing’s Dynamic Duo
Creating a successful website is kind of like running a circus where SEO and UX are your star performers. SEO attracts the audience, making sure people know about the show and come in droves. UX, on the other hand, is all about keeping the audience entertained, ensuring they enjoy every moment and want to come back for more. Read More…
Rock Your Marketing with Channel Diversity
Whether you're a seasoned marketer or just dipping your toes into the marketing pool, it's crucial to spread your efforts across multiple platforms. Read More…
Boosting eCommerce Success Through SEO
For eCommerce websites, Search Engine Optimization (SEO) isn't just a strategy; it's a vital lifeline. eCommerce SEO is the art and science of making your online store more visible in the search engine results pages (SERPs). Read More…
Just because a visitor is not ready to make a purchase as soon as they find your business online, that doesn't necessarily mean that you’ve lost that customer forever! Through the power of remarketing, you can coax those customers back to you and convert them into happy first-time customers. Read More…
How Poorly Designed Review Automations Can Hurt Even Big Box Retailers
We’re all fairly familiar with automated review request phone calls from large companies at this point. And while they feel a little impersonal, they serve their purpose. But I’m going to tell you the story of a review call gone wrong, and how even the big box companies can flub their review process through poorly designed automations. Read More…
Backlinks & Reviews: Things You Should Absolutely NEVER Purchase
When you ask a local search engine optimization company for surefire ways to improve your rankings, they will almost always tell you one of two things: get more backlinks and get more reviews. Read More…
What is Digital Marketing Anyway?
In today's fast-paced, digitally driven world, businesses are increasingly turning to digital marketing as a powerful tool to connect with their target audience, build brand awareness, and drive business growth. But what exactly is digital marketing? Read More…
Why Your Website and Marketing Assets Are Crucial When Selling Your Business
So, you're thinking about selling your business? That's a big move, and we're sure you've got a lot on your plate right now. Before you dive into the nitty-gritty of valuations and negotiations, let's talk about something that's often overlooked but incredibly important: your website and marketing assets. Read More…
Your Google Business Profile: What You Can Control vs. What Google Manages
If you're looking to optimize your online presence, you've likely come across the importance of your Google Business Profile (formerly known as Google My Business and even earlier Google+/Google Places). Read More…
