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Posted: 15 Jun '18

How an Edmonton SEO Company Can Help Your Business Stay Ahead of the Competition

How an Edmonton SEO Company Can Help Your Business Stay Ahead of the Competition

A digital marketing strategy is key to the success of any business and partnering with an Edmonton SEO company can give your business a competitive advantage. Of course, search engine optimization (SEO) is a never-ending competition, as you strive to remain at the top of search results. However, maintaining a high SEO ranking can be difficult, and the use of an Edmonton SEO company can help give your business a much-needed advantage. Here are a few ways that an Edmonton SEO company can help you beat your competition.

Create High-Quality Content

One of the keys to gaining a high, organic, search engine ranking is through the creation of high-quality content. Creating blog posts will increase interaction with readers, while also boosting your website's rankings. While you do not have to create new content daily, it is a good idea to update your site on a weekly basis. Consistently providing high-quality content will help distinguish your business from others and can transform your company into a leading voice in your industry.

Relevant Keywords

The use of an Edmonton SEO company will also enable your business to focus on creating content through keyword research. These specific keywords can help your website stand out from competing sites that don't understand the benefits of using relevant keywords. For example, an Edmonton SEO company can help your business create blog posts with specific keywords that are related to your company. However, it is important to limit these words, as an overabundance of the same keywords can cause Google to penalize your site for keyword stuffing.

Link Building

Partnering with an Edmonton SEO company will also allow your business to focus on link building, which is an excellent way to build your website ranking organically. Link building simply means the ability to get other websites to link back to your site. Whether it is through reviews, content creation, or links from partners. A highly reputable website linking to your site is a significant way to boost your ranking. Internal link building is also effective, as creating links between blog posts creates structure and helps Google index pages.

Choosing to partner with an Edmonton SEO company can help set your business apart from other organizations that fail to take advantage of these SEO tips. We are a digital marketing company that focuses on helping companies attain high search engine rankings through the use of quality content, relevant keywords, link building, and much more. If you are interested in learning more, contact our Edmonton SEO company.

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Lynne Motkoski, CEO, Principal & Digital Marketing Strategist
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Specialty: Digital Marketing Strategies
Education: MACT and B.Comm from University of Alberta
Certifications: Google, HubSpot, Hootsuite
Lynne is a baby boomer passionate about digital marketing and helping local businesses succeed online. Effective digital marketing strategies are not one-size fits all. Lynne works with decision makers and creates effective solutions to generate measurable and transparent results and positive returns on your marketing investment (ROI).