"Our potential customers don’t know who we are"
When it comes to jeans, for example, there are diehard “Levi’s people” and steadfast “Wrangler people,” but what they have in common is unwavering loyalty to their chosen brand.
Raising your brand awareness puts your brand at the forefront in people’s minds. They’re more likely to choose your brand as one that reflects their lifestyle. Eventually, they won’t think twice before going directly to your company website when in need of your products.
As it’s the initial step in the marketing funnel, building brand awareness is crucial to acquiring new customers and retaining current ones. Whatever products or services you sell, you want your brand to be the first thing people think of when they’re in the market for what you offer.