"Our potential customers don’t know who we are"
When it comes to jeans, for example, there are diehard “Levi’s people” and steadfast “Wrangler people,” but what they have in common is unwavering loyalty to their chosen brand.
Raising your brand awareness puts your brand at the forefront in people’s minds. They’re more likely to choose your brand as one that reflects their lifestyle. Eventually, they won’t think twice before going directly to your company website when in need of your products.
As it’s the initial step in the marketing funnel, building brand awareness is crucial to acquiring new customers and retaining current ones. Whatever products or services you sell, you want your brand to be the first thing people think of when they’re in the market for what you offer.
Effective Brand Awareness Building
Digital marketing for brand awareness should drive traffic to your website.
When you put the proverbial
face to your brand online, you begin to establish trust with your audience. To do so, you need:
A beautiful custom website to support your marketing, tell your brand story, and give your potential customers the best possible experience.
Brand awareness advertising strategies such as geofencing, social media advertising, and display retargeting to promote your brand’s unique story.
People to respond by becoming customers who give feedback and spread the word through naturally keyword-rich customer reviews.
Digital Marketing Services to Increase Brand Awareness
- Retargeting shows your ads to people who’ve already been on your website, so they don’t forget about you.
- Geofencing targets potential customers who enter physical locations, including your competitors or specific neighbourhoods, and puts mobile ads in the apps already installed on people’s phones.
- Facebook & Instagram ads tailor your ads according to a person’s age, gender, location, job title, life events, and more, giving you a highly targeted advertising demographic.
The best brand awareness building makes your brand trend online and off, bridging the gap between your business and your audience.
Executing Brand Awareness Strategies
Which brand awareness techniques are best for you? That depends on your industry, business goals, and local marketplace. Done right, brand awareness building increases your chances of attracting new customers to your website, generating conversions, and dominating your market.
A strong digital presence builds brand awareness much more quickly than when you only use traditional offline methods. Digital marketing is one of the most effective and cost-efficient ways to reach prospective customers and convert them into loyal ambassadors for your brand.
WE ARE HERE TO HELP
Smart WSI Marketing can help you fine-tune your message, build an online presence, and leverage customer reviews to build a recognizable brand people trust. Our digital marketing services are designed to help you understand your audience’s needs, develop, and tell your brand’s story, and reach a wider audience.
To learn more about all the digital marketing services we provide and how we can help you reach your marketing goals, contact us today.