Marketing automation is an efficient way for companies to reach out to existing clients by using an automated software. It helps to guide your leads through the marketing funnel, from the top to the bottom, in hopes of generating sales-ready leads. This software can help your Edmonton business simplify the marketing process, whether it is data integration, lead generation, campaign management, or many other various functions. Here are three of the top benefits of marketing automation for your Edmonton business.
The purpose of marketing automation is to streamline your marketing processes and encourage your leads to interact with you and your content. Rather than sending out email blast after email blast, you can create and schedule interactive emails with triggers. The triggers encourage your lead to interact and decide if they want to continue receiving emails/information, opt out, or have someone contact them. Your emails are tailored to your specific personas and groups to further personalize your automation.
Companies are always looking for ways to improve productivity, and the creation of a marketing automation plan is an excellent way to boost productivity and make the jobs of each employee that much easier. It can simplify routine tasks by automatically sending confirmation emails, newsletters, or even following up with existing clients. The use of marketing automation will enable employees to focus on more important areas of work, which increases productivity and allows mundane tasks to be handled automatically.
Retaining existing customers plays a significant role in the success of a business. Marketing automation can help keep existing clients due to marketing intelligence. For example, marketing intelligence allows a company to predict the needs of a client through analyzing large amounts of data. The tracking of all this data happens automatically and allows a company to make well-educated decisions that are data-driven and isn't based on emotion or gut feelings.
The use of marketing automation plays a significant role in the success of Edmonton businesses that hope to help their customers. Saving time and increasing productivity are just a few benefits. WSI Edmonton is a digital marketing agency that focuses on helping businesses expand by using various online marketing strategies. If you wish to learn more, contact us at any time, and we will be happy to discuss the many advantages of marketing automation for your Edmonton business.
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
UX and SEO: Online Marketing’s Dynamic Duo
Creating a successful website is kind of like running a circus where SEO and UX are your star performers. SEO attracts the audience, making sure people know about the show and come in droves. UX, on the other hand, is all about keeping the audience entertained, ensuring they enjoy every moment and want to come back for more. Read More…
Rock Your Marketing with Channel Diversity
Whether you're a seasoned marketer or just dipping your toes into the marketing pool, it's crucial to spread your efforts across multiple platforms. Read More…
Boosting eCommerce Success Through SEO
For eCommerce websites, Search Engine Optimization (SEO) isn't just a strategy; it's a vital lifeline. eCommerce SEO is the art and science of making your online store more visible in the search engine results pages (SERPs). Read More…
Just because a visitor is not ready to make a purchase as soon as they find your business online, that doesn't necessarily mean that you’ve lost that customer forever! Through the power of remarketing, you can coax those customers back to you and convert them into happy first-time customers. Read More…
How Poorly Designed Review Automations Can Hurt Even Big Box Retailers
We’re all fairly familiar with automated review request phone calls from large companies at this point. And while they feel a little impersonal, they serve their purpose. But I’m going to tell you the story of a review call gone wrong, and how even the big box companies can flub their review process through poorly designed automations. Read More…
Backlinks & Reviews: Things You Should Absolutely NEVER Purchase
When you ask a local search engine optimization company for surefire ways to improve your rankings, they will almost always tell you one of two things: get more backlinks and get more reviews. Read More…
What is Digital Marketing Anyway?
In today's fast-paced, digitally driven world, businesses are increasingly turning to digital marketing as a powerful tool to connect with their target audience, build brand awareness, and drive business growth. But what exactly is digital marketing? Read More…
Why Your Website and Marketing Assets Are Crucial When Selling Your Business
So, you're thinking about selling your business? That's a big move, and we're sure you've got a lot on your plate right now. Before you dive into the nitty-gritty of valuations and negotiations, let's talk about something that's often overlooked but incredibly important: your website and marketing assets. Read More…
Your Google Business Profile: What You Can Control vs. What Google Manages
If you're looking to optimize your online presence, you've likely come across the importance of your Google Business Profile (formerly known as Google My Business and even earlier Google+/Google Places). Read More…
