5 Reasons Why Companies are Switching to Online Pay Per Click (PPC) Advertising
Online pay per click (PPC) advertising is one of the best ways increase your brand's visibility, improve search engine rankings, and drive
more conversions. Here's why more companies are putting PPC advertising at the forefront of their online marketing strategies:
1. Online Pay Per Click (PPC) Advertising is Cost-Effective
With pay per click advertising, you can set your marketing
budget according to your needs. This is great for small businesses who are just starting out, as they can begin with a small budget and
allocate more funds to PPC advertising as the organization grows.
2. Online Pay Per Click (PPC) Advertising is Highly Targeted
Not only can you target your audience by location, but pay per
click advertising even allows you to target specific customers at specific times of day with specific messages. Combined with location
targeting and mobile advertising, this allows you to time your ads so that they appear when a potential customer is nearby.
3. Online Pay Per click (PPC) Advertising is Data-Driven
Do you want to know if a certain keyword or phrase is working to convert customers? With PPC advertising, you can find out. You can also
test new offers or products by using PPC advertising to measure your target audience's response. These are just a few of the ways that PPC
advertising.
4. Online Pay Per Click (PPC) Advertising Produces Fast Results
One of the top reasons that more companies are switching to PPC advertising is that it can produce results quickly. When implemented
properly, PPC advertising can start to increase your website traffic and boost conversions as early as the next day.
5. Online Pay Per Click (PPC) Advertising Delivers Measurable Results
Unlike most other forms of advertising and marketing, pay per click advertising is highly measurable. Since you're only charged when someone
clicks on your ad, you'll be able to easily determine which messages resonate most with your target audience.
The above listed are just a few of the benefits of PPC advertising. Contact us today at
our Edmonton office
for more information about incorporating online pay per click (PPC) advertising into your online marketing strategy.
Lynne Motkoski, Digital Marketing Consultant
Specialty: Digital Marketing
Strategies Education: MA Communications
& Technology, BComm [U Alberta]
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education,
keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
Is SEO better than pay-per-click advertising services? Or does PPC deliver better results than SEO? What really matters, in our opinion, is
how well they can work together.
Read More…
When you want to attract more customers but don’t have the time to take on promoting your business, a digital marketing agency can play a
vital role in raising your brand’s awareness.
Read More…
Facebook is an essential sales channel for many SMBs! With Facebook Ads Management, you can create and run eye-catching and engaging ads
that entice the platform’s users to purchase your products or services.
Read More…
Since almost 60% of all searches are done on mobile devices and these devices come in a range of screen sizes, you need responsive web
design to provide users a great mobile experience with your local business.
Read More…
Google is making one of its most significant changes to Google Ads since it first launched the product 22 years ago as the first-ever
self-serve online advertising solution. How will this affect your online advertising?
Read More…
Some of us budget all year to take advantage of the deals that some retailers offer in November. Where did Black Friday come from, and should your small business be participating in these offerings?
Read More…
Working with a local search engine optimization agency that understands SEO’s ever-evolving ways can help keep your audience engaged, drive
new visitors to your site, and boost sales.
Read More…
The Web Marketing Association (WMA) has just wrapped up it’s 26th awards season. WMA is made up of a committee of industry leaders and expert judges dedicated to raising the standards of excellence in web development. The committee receives global nominations in
97 categories across the industry, and since joining the race in 2007, the WSI family has received over 150 WMA awards, including top agency
twice!
Read More…