There is no doubt we live in a digital world and this has changed how people shop for everything, from flooring and appliances, to oil changes and mortgages. Before walking into a store or office, most people have already googled the product they want and the people who offer it. What does that mean for the owner or manager trying to grow their business in today's digital environment? We will give you five reasons your Edmonton business needs digital marketing today in order grow and prosper!
Digital marketing provides the platform upon which you can build a reputation for your brand that will appeal to your audience and potential customers. Your targeted audience is already looking for a brand like yours to solve their problem or fill a need, so putting out relevant offers, creating interesting content and delivering on your promises will increase your brand's online presence and improve its reputation. The bonus here is that when you make your clients happy, they will become brand ambassadors and help spread the word about you!
While building your brand and spreading the word increases your web traffic, it doesn't always guarantee putting money in the bank. You need all the components of a digital marketing strategy to accomplish this, meaning once you attract people, you have to convert them and not in the way you may thing.
What we mean by conversion is you have moved them along in their buyer's journey and have been able to qualify them as leads, subscribers or possibly sales, depending on your campaign goals. To put it simply: you got them to get something from you.
If your digital marketing campaign is done right, you will see an increase in revenues as a result of your high conversion rates. Now things are really starting to come together! Studies have shown that digital marketing strategies can give your Edmonton business a 3.3 times increased chance of growing your business and adding to your workforce! Who could possibly say no to that?
Not only are people relying heavily on the internet to make their shopping or buying decisions, they are doing it mainly from mobile devices. You see it time and again in the digital world where too many online efforts of businesses in Edmonton are not optimized for mobile consumers, cutting out the largest segment of their audience. With digital marketing, you can embrace mobile consumers and will place your Edmonton business in front of the people who need to see what you have to offer.
With an effective digital marketing strategy designed for your Edmonton business, you will get the maximum ROI. Better yet, digital marketing is easily measured and can provide excellent insight for new campaigns and new customers you may want to attract. As soon as you start collecting information from your audience and campaigns, you can immediately see your return on investment!
As your expert digital marketing experts at WSI Edmonton, we could go on for days about why your business needs digital marketing today, but who has time for that? Now that you have these five reasons in mind, you need to get busy creating a strategy and bringing in those customers! Why not make us partners in your strategy? Contact us today and we'll be happy to talk to you about how we can help you take advantage of digital marketing!
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
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