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5 Ways to Improve Your Brand’s Online Presence

brand building ways to improve your brands online presence

97% of consumers use the internet to find a business. If you want to compete, a solid online presence that makes it easy for people to find your brand is what you need. Smart WSI Marketing is an Edmonton internet marketing company that helps companies improve their brand’s online presence, so they never get lost in the crowd. Contact us today for more information.

Digital Marketing Techniques That Get You Noticed 

It’s challenging to design an online marketing strategy that increases your brand’s visibility and makes your company the one people turn to when they needs solutions to their problems. Here are five great ways a digital marketing agency helps you formulate an internet marketing approach that consistently draws in new leads while building customer loyalty. 

1. Know Your Audience 

Online shopping exploded in 2020, mostly due to the pandemic. Many (if not most) people are not only working remotely, but shopping remotely as well, and doing as much as they can from the safety of their home. Your brand’s current marketing efforts must pivot to adapt to this reality and create an experience that reflects the way people shop today. 

2. Be Discoverable 

Your website’s content should be optimized for how your customers search. Now’s also a good time to manage your online listings such as your Google My Business page. 

3. Promote Active Sales Channels 

With many businesses temporarily closing down or changing to models like curbside pickup, it’s important to let customers know your brand is still there for them. The focus for now should be on sales channels that are open. 

4. Take Advantage of Cross-Channel Marketing 

Be it in display ads or through email campaigns, people are receiving more digital ads than ever. A new technique such as direct mail marketing or starting a YouTube channel may be the strategy you need to break through the noise.  

5. Regular Website Updates 

A great way to improve your internet marketing is through consistently updating your brand’s website. It should be mobile-friendly and reflect your company’s current reality. To drive more conversions and sales, create landing pages with up-to-date information that makes it easy for people to reach you. 

How a Digital Marketing Agency Can Build a Better Online Presence for Your Brand 

While some traditional marketing strategies consistently pay off, new technologies can always be leveraged to enhance your brand’s online presence. An experienced digital marketing agency can show you how to use innovative marketing solutions to raise your brand’s profile and bring in more leads. WSI is an Edmonton digital marketing agency that knows internet marketing is not a one-size-fits-all endeavor. To learn more about boosting your brand’s online presence and making it easier for your customers to find you, contact us today.

Lynne team member
Lynne Motkoski, Digital Marketing Strategist
Specialty: Digital Marketing Strategies
Education: MA Communications & Technology, BComm [U Alberta]
Author: The Online Marketing Handbook for Busy Entrepreneurs (coming soon)

Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.

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In today's fast-paced, digitally driven world, businesses are increasingly turning to digital marketing as a powerful tool to connect with their target audience, build brand awareness, and drive business growth. But what exactly is digital marketing?