97% of consumers use the internet to find a business. If you want to compete, a solid online presence that makes it easy for people to find
your brand is what you need. Smart WSI Marketing is an Edmonton internet marketing company that helps companies improve their brand’s online
presence, so they never get lost in the crowd. Contact us today for more
Digital Marketing Techniques That Get You Noticed
It’s challenging to design an online marketing strategy that increases your brand’s visibility and makes your company the one people turn to
when they needs solutions to their problems. Here are five great ways a digital marketing agency helps you formulate an internet marketing
approach that consistently draws in new leads while building customer loyalty.
1. Know Your Audience
Online shopping exploded in 2020, mostly due to the pandemic. Many (if not most) people are not only working remotely, but shopping remotely
as well, and doing as much as they can from the safety of their home. Your brand’s current marketing efforts must pivot to adapt to this
reality and create an experience that reflects the way people shop today.
2. Be Discoverable
Your website’s content should be optimized for how your customers search. Now’s also a good time to manage your online listings such as your
Google My Business page.
3. Promote Active Sales Channels
With many businesses temporarily closing down or changing to models like curbside pickup, it’s important to let customers know your brand is
still there for them. The focus for now should be on sales channels that are open.
4. Take Advantage of Cross-Channel Marketing
Be it in display ads or through email campaigns, people are receiving more digital ads than ever. A new technique such as direct mail
marketing or starting a YouTube channel may be the strategy you need to break through the noise.
5. Regular Website Updates
A great way to improve your internet marketing is through consistently updating your brand’s website. It should be mobile-friendly and
reflect your company’s current reality. To drive more conversions and sales, create landing pages with up-to-date information that makes it
easy for people to reach you.
How a Digital Marketing Agency Can Build a Better Online Presence for Your Brand
While some traditional marketing strategies consistently pay off, new technologies can always be leveraged to enhance your brand’s online
presence. An experienced digital marketing agency can show you how to use innovative marketing solutions to raise your brand’s profile and
bring in more leads. WSI is an Edmonton digital marketing agency that knows internet marketing is not a one-size-fits-all endeavor. To learn
more about boosting your brand’s online presence and making it easier for your customers to find you, contact
Lynne Motkoski, Digital Marketing Strategist
Specialty: Digital Marketing
Strategies Education: MA Communications
& Technology, BComm [U Alberta]
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education,
keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
When businesses hit a financial rough patch, one of the first spending cuts many make is marketing and advertising. While it can be an
effective short-term solution for freeing up money for other needs, it’s also a gamble with potentially costly consequences.
We’ve all heard the expression “less is more,” and when it comes to comes to some things, that is absolutely true. When it comes to SEO
efforts, however, local search engine optimization agencies have learned that that is not the case.
If you aren’t familiar with geofencing, it’s time to learn about how this digital marketing strategy can help you. It’s a terrific way to
build brand awareness and boost click-through rates and conversions.
Facebook is an essential sales channel for many SMBs! With Facebook Ads Management, you can create and run eye-catching and engaging ads
that entice the platform’s users to purchase your products or services.
Since almost 60% of all searches are done on mobile devices and these devices come in a range of screen sizes, you need responsive web
design to provide users a great mobile experience with your local business.