One of the most effective ways that a company can increase sales is by using Google AdWords. AdWords enables businesses to advertise their services through Google searches and is based on specific keywords. For example, a keyword in a search can enable your ad to appear, which significantly boosts the chances of someone clicking on the ad and visiting your site. Your company will set a pay-per-click (PPC) budget with AdWords and will only pay whenever someone clicks on that ad. Ultimately, this can have a substantial impact on web traffic. Here are a few more ways Google AdWords can increase sales for your business.
One of the main advantages of using Google AdWords is that it makes it much easier to compete with bigger companies that have more experience and a much larger budget. Of course, everyone hopes to be listed near the top of Google search rankings, but it can be very difficult to compete against large companies with years of SEO experience. However, Google AdWords makes it much easier for you to reach your intended audience, as your ad will appear whenever they use specific keywords that are related to your business. You can also analyze your progress and success with the help of reports from Google analytics.
Another benefit of using Google AdWords is that it enables your business to target a local audience. These targeting options can be set to a specific country, region, city, or even within a specific distance from your company. This added flexibility allows businesses to focus on a specific audience, which can help increase sales for a particular region and avoid advertisements from appearing to someone that is outside of your area.
Google AdWords will also allow your business to display contact information, which significantly improves the chances of a potential lead clicking on your ad. These ad extensions can include phone numbers, addresses, and links to the site's landing page. Of course, this information can be updated at any time and is an excellent way to promote contact with future leads that are interested in your services.
The use of Google AdWords will only continue to grow, as it can substantially increase sales for Edmonton businesses in many ways. Utilizing AdWords will enable your business to reach more people through targeted searches and makes it very easy for them to contact your company or visit your website. If you are interested in learning more, contact us, your digital marketing agency, to help you navigate PPC along with Google AdWords.
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
You’re a busy business owner. You've got your website up, your social media buzzing, and your products or services are top-notch. But how do you know if your digital marketing efforts are actually paying off? Enter the world of digital marketing analytics for small businesses Read More…
An Owners Guide to Leveraging AI to DIY Your Digital Marketing Strategy for Local Small Businesses
The use of AI in digital marketing is definitely on the rise, and it’s a trend that you’ll need to get on to keep up with your competitors. Below is a list of AI tools that we have researched and tested, and how they can fit into your digital marketing strategy. Read More…
Having a well-defined and tailored digital marketing strategy is essential for the success of any small business. With the right approach, you can effectively reach your target audience, drive traffic to your website, and ultimately increase your conversions and sales. Read More…
These days small businesses rely heavily on effective marketing strategies to thrive in a competitive marketplace. To make informed decisions, it's crucial for these businesses to understand what is working and what's not when it comes to their marketing efforts. Read More…
Are you looking to enhance the online presence of your small business and gain recognition in your community? Look no further! In this in-depth guide, our local search engine optimization company will break down the process of local SEO, focusing on critical components such as Google My Business listings, local keywords, and review management. Read More…
Unleashing the Power of AI: Transforming the Future of Marketing and Communications
The Alberta Machine Intelligence Institute (AMII) recently organized an event exploring the profound impact of Artificial Intelligence (AI) on the future of marketing and communications. Let’s delve into our key takeaways from the event and discuss the potential of AI in shaping the future of marketing and communications. Read More…
How a Full-Service Digital Marketing Agency Leverages Web Design to Increase Your Marketing Returns
It’s not unusual for business owners to think of their websites as mere sales tools. However, your website’s design has an incredible impact on people and profits in ways that go far beyond selling your products and services. Read More…
How a Facebook Ad Management Company Brings You Value Beyond Vanity Metrics
If you want your Facebook Ads to produce better audience engagement and increased sales, a Facebook ad management company can help you leverage and understand more meaningful metrics. Read More…
Why You Shouldn’t Ghost Your Digital Marketing & Advertising Company
When businesses hit a financial rough patch, one of the first spending cuts many make is marketing and advertising. While it can be an
effective short-term solution for freeing up money for other needs, it’s also a gamble with potentially costly consequences.
