
Posted Nov 22, '20; Updated Nov 5, '24
It’s cost effective, measurable, and allows you to target ideal customers. What’s not to love about internet marketing? In 2020, e-commerce in Canada experienced significant growth, largely due to the COVID-19 pandemic. Retail e-commerce sales surged by 85.7%, reaching CA$52.5 billion and accounting for 7.8% of total retail revenue, up from 4.2% in 2019. Today's numbers are a little lower, with eCommerce accouting for about 6% of total retail revenue (though, keep in mind we have not yet hit the holiday shopping surge!) If you’re not actively marketing your business online, you may be missing out on significant growth opportunities. An internet marketing company specializing in digital marketing techniques can make sure you’re connecting with a higher number of qualified leads who convert to loyal customers. Contact us to learn more.
Globally, more than 4 billion people use the internet and it’s estimated close to two billion of them purchase goods and services online. Whether they complete a purchase online or not, 60 to 70% of shoppers begin their product or service searches online.
Internet marketing drives sales and builds brand awareness, two top digital marketing priorities for any business. If you want to expand your reach and increase profits, an online marketing strategy is a must.
There are seven main types of internet marketing: social media, email, content, influencer, affiliate, SEO (search engine optimization), and paid advertising. Each type encompasses a range of strategies and tactics that together can make your business an online contender. A skilled digital marketing agency understands how to make these methods work together to attract more leads and convert more visitors.
One of the greatest pluses of online marketing is that the internet is open 24/7. That means your website works as a round-the-clock marketing tool that allows your business to earn more, even when you’re sleeping!
A digital marketing agency is your trusted partner in handling everything from website design to SEO efforts and PPC ads. Smart WSI Marketing is a full-service Edmonton digital marketing agency that offers internet marketing services designed to drive profitable results. We’d love to help your business grow, too. To learn more about all the services we offer, reach out to us today.