It’s cost effective, measurable, and allows you to target ideal customers. What’s not to love about internet marketing? Experts
predict that eCommerce’s share of retail in Canada will be nearly 9% in 2020 and consumers will spend CA$52.04 billion this year. If you’re
not actively marketing your business online, you may be missing out on significant growth opportunities. An internet marketing company
specializing in digital marketing techniques can make sure you’re connecting with a higher number of qualified leads who convert to loyal
customers. Contact us to learn more.
Designing an Online Marketing Strategy
Globally, more than 4 billion people use the internet and it’s estimated close to two billion of them purchase goods and services online.
Whether they complete a purchase online or not, 60 to 70% of shoppers begin their product or service searches online.
Internet marketing drives sales and builds brand awareness, two top digital marketing priorities for any business. If you want to expand
your reach and increase profits, an online marketing strategy is a must.
The Benefits of Digital Marketing
There are seven main types of internet marketing: social media, email, content, influencer, affiliate, SEO (search engine optimization), and
paid advertising. Each type encompasses a range of strategies and tactics that together can make your business an online contender. A
skilled digital marketing agency understands how to make these methods work together to attract more leads and convert more visitors.
What does your business stand to gain?
The positive results that come from personalizing your customers’ experiences. When you customize a customer’s experience, you’re
connecting with them on a level that builds trust and promotes loyalty. They feel you understand their problem on a more intimate level.
Unlike traditional advertising, well-designed internet marketing campaigns allow you to drive traffic made up of people who are
already interested in what you provide.
You get seen by more people. Content marketing, social media marketing, and video marketing are all great ways to build brand
visibility and get people more familiar with your business.
A lot of bang for your buck. Digital marketing is a cost-effective approach that gives you a good return on your investment.
And since you’re targeting people who are already interested in what you offer, it’s relatively more affordable than other
advertising methods.
Create an Internet Marketing Campaign That Works
One of the greatest pluses of online marketing is that the internet is open 24/7. That means your website works as a round-the-clock
marketing tool that allows your business to earn more, even when you’re sleeping!
A digital marketing agency is your trusted partner in handling everything from website design to SEO efforts and PPC ads. Smart WSI
Marketing is a full-service Edmonton digital marketing agency that offers internet marketing services designed to drive profitable results.
We’d love to help your business grow, too. To learn more about all the services we offer, reach
out to us today.
Lynne Motkoski, Marketing Strategist
Specialty: Online Marketing Strategies Education:
MA Communications & Technology, BComm [U Alberta] Author: The
Online Marketing Handbook for Busy Entrepreneurs (coming soon)
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education,
keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
Our luxury home appliance client felt that they were not reaching enough of their potential audience. They had a pay-per-click campaign in
place, and while it was bringing them leads, they felt like their digital marketing strategy could use a boost to increase their website
traffic and leads.
Read More…
Keeping up with online marketing trends is crucial for businesses looking to enhance their online presence. One of the latest innovations
that has caught the attention of marketers and advertisers alike is Performance Max, or PMAX, ads by Google.
Read More…
Creating a successful website is kind of like running a circus where SEO and UX are your star performers. SEO attracts the audience, making
sure people know about the show and come in droves. UX, on the other hand, is all about keeping the audience entertained, ensuring they
enjoy every moment and want to come back for more.
Read More…
Whether you're a seasoned marketer or just dipping your toes into the marketing pool, it's crucial to spread your efforts across multiple
platforms.
Read More…
For eCommerce websites, Search Engine Optimization (SEO) isn't just a strategy; it's a vital lifeline. eCommerce SEO is the art and science
of making your online store more visible in the search engine results pages (SERPs).
Read More…
Just because a visitor is not ready to make a purchase as soon as they find your business online, that doesn't necessarily mean that you’ve
lost that customer forever! Through the power of remarketing, you can coax those customers back to you and convert them into happy first-time customers.
Read More…
We’re all fairly familiar with automated review request phone calls from large companies at this point. And while they feel a little
impersonal, they serve their purpose. But I’m going to tell you the story of a review call gone wrong, and how even the big box companies
can flub their review process through poorly designed automations.
Read More…
When you ask a local search engine optimization company for surefire ways to improve your rankings, they will almost always tell you one of
two things: get more backlinks and get more reviews.
Read More…
In today's fast-paced, digitally driven world, businesses are increasingly turning to digital marketing as a powerful tool to connect
with their target audience, build brand awareness, and drive business growth. But what exactly is digital marketing?
Read More…