Rock Your Marketing with Channel Diversity
Whether you're a seasoned marketer or just dipping your toes into the marketing pool, it's crucial to spread your efforts across multiple platforms. Read More…
There's no denying that the Internet plays a large role in today's business and social world. Just about everyone you meet has a smartphone in their pocket and many of today's jobs require significant time working in front of a computer. As such, having a website has increasingly become seen as being a legitimate part of operating a company. Businesses with a single-page website or no website at all risk isolating a significant portion of their intended audience. On the other hand, those brands who invest in professional website design and development services will invariably enjoy better growth and reach a greater audience. Continue reading to learn how:
Building a basic website gives your business legitimacy but going the step further to enact design and development services showcases a more apparent dedication to your product or service. This is an investment that will set consumers minds at ease when they research your brand and consider you among your competitors as they will be able to easily see your authority in the market, what you offer, and how they can reach you.
Again, consumers are increasingly going online first when considering new products or services. Every blog post helps your website and your brand's name rank higher and higher in search engine results. This is a minimal investment that enables your business to reach not just more consumers in general, but also more targeted consumers most likely to be interested in your exact service or product. For example, instead of spending tens of thousands of dollars on a billboard that only people see on a certain road, you are making an investment to specifically target the people typing and looking for the very products and services that you offer.
If you offer more than one product or service, then having professional website will enable you to describe those different aspects of your business in full. A great business website will have multiple pages so that customers can find information on the exact aspect of your business they are interested in. Each page, along with news items, blog posts, and social media posts, then has a directed call to action to help visitors move forward to become customers.
Are you ready to grow your business with professional website services? Contact our team today to learn more about building a more effective website.
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
Rock Your Marketing with Channel Diversity
Whether you're a seasoned marketer or just dipping your toes into the marketing pool, it's crucial to spread your efforts across multiple platforms. Read More…
Boosting eCommerce Success Through SEO
For eCommerce websites, Search Engine Optimization (SEO) isn't just a strategy; it's a vital lifeline. eCommerce SEO is the art and science of making your online store more visible in the search engine results pages (SERPs). Read More…
Just because a visitor is not ready to make a purchase as soon as they find your business online, that doesn't necessarily mean that you’ve lost that customer forever! Through the power of remarketing, you can coax those customers back to you and convert them into happy first-time customers. Read More…
How Poorly Designed Review Automations Can Hurt Even Big Box Retailers
We’re all fairly familiar with automated review request phone calls from large companies at this point. And while they feel a little impersonal, they serve their purpose. But I’m going to tell you the story of a review call gone wrong, and how even the big box companies can flub their review process through poorly designed automations. Read More…
Backlinks & Reviews: Things You Should Absolutely NEVER Purchase
When you ask a local search engine optimization company for surefire ways to improve your rankings, they will almost always tell you one of two things: get more backlinks and get more reviews. Read More…
What is Digital Marketing Anyway?
In today's fast-paced, digitally driven world, businesses are increasingly turning to digital marketing as a powerful tool to connect with their target audience, build brand awareness, and drive business growth. But what exactly is digital marketing? Read More…
Why Your Website and Marketing Assets Are Crucial When Selling Your Business
So, you're thinking about selling your business? That's a big move, and we're sure you've got a lot on your plate right now. Before you dive into the nitty-gritty of valuations and negotiations, let's talk about something that's often overlooked but incredibly important: your website and marketing assets. Read More…
Your Google Business Profile: What You Can Control vs. What Google Manages
If you're looking to optimize your online presence, you've likely come across the importance of your Google Business Profile (formerly known as Google My Business and even earlier Google+/Google Places). Read More…
Whether you're working with a local small business digital marketing agency or managing things in-house, you should know that two key elements can make or break your online success: User Experience (UX) and Conversion Rate Optimization (CRO). Read More…