How to Win Over the Ever-Evolving Consumer with an Awesome eCommerce Website
Is your eCommerce website bringing in the business it could—and should—be? Annual worldwide online retail sales are expected to be a
whopping $6.54 trillion by the year 2023. In 2019, Canadian eCommerce sales were just over $1.8 billion on mobile apps across multiple
platforms. If your business sells products online, it’s vital you have a website design that answers the current needs of consumers. An
Edmonton website design company that understands those needs are constantly evolving can help you create a digital customer experience that
engages, delights, and converts. Contact us to learn more.
How Web Design Optimizes the Customer Experience
No matter how great your offerings, when you sell products online it’s not enough to list product descriptions, add an image, and hope for
the best. As consumers grow increasingly savvy about digital shopping, their expectation of what an eCommerce experience should offer
Today’s consumers want an eCommerce website design that:
Understands their needs, often before they know themselves what they are.
Focuses on them having a great experience, including top-flight mobile.
Speaks to them personally and provides tailored messaging.
As part of your brand’s digital marketing strategy, each element in your company’s web design needs to serve a specific purpose. From
usability to visuals, each piece of the puzzle is crucial to a customer experience that retains current customers and attracts new ones.
Website Design for Amazing Customer Experiences
There are dozens of paths to building an eCommerce website. Here are some of the most crucial ways to make sure you’re getting it right for
Homepages that sell. To make those first few seconds captivating for customers, take advantage of emerging technologies and
trends. A pleasing colour palette and attractive images never go out of style, but GIFs, short videos, and content that tells a story can
help convert in a way static elements cannot.
Invest in social media. Aligning social media advertising and content with your eCommerce strategy lets you capitalize on
the social commerce trend and meet your customers where they like to hang out.
Make it entertaining. Done correctly, “microinteractions” are a great way to grab your audience’s attention. Key to their
successful use is in not overdoing it to the point a customer gets annoyed. What’s a microinteraction? Think of them as little finishing
touches that add to a pleasurable shopping experience. Examples include image enhancement when the user hovers over it, animation to track
checkout progression, and confirmation messages.
Ultimately, the goal of every good eCommerce website should be to provide a customer-focused experience that keeps them coming back.
Win Over More Customers with Up-to-Date Web Design
As consumer expectations evolve it’s important to make sure your eCommerce website design evolves as well. Working with an experienced
digital marketing agent can take your website to the next level, giving customers experiences they’ll remember and boosting your bottom
line. If you’re ready to build an eCommerce website optimized to meet today’s consumer needs and drive conversions, Smart WSI Marketing is
an Edmonton website design companythat can help. Contact us today to
Lynne Motkoski, Digital Marketing Strategist
Specialty: Digital Marketing
Strategies Education: MA Communications
& Technology, BComm [U Alberta]
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education,
keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
When businesses hit a financial rough patch, one of the first spending cuts many make is marketing and advertising. While it can be an
effective short-term solution for freeing up money for other needs, it’s also a gamble with potentially costly consequences.
We’ve all heard the expression “less is more,” and when it comes to comes to some things, that is absolutely true. When it comes to SEO
efforts, however, local search engine optimization agencies have learned that that is not the case.
If you aren’t familiar with geofencing, it’s time to learn about how this digital marketing strategy can help you. It’s a terrific way to
build brand awareness and boost click-through rates and conversions.
Facebook is an essential sales channel for many SMBs! With Facebook Ads Management, you can create and run eye-catching and engaging ads
that entice the platform’s users to purchase your products or services.
Since almost 60% of all searches are done on mobile devices and these devices come in a range of screen sizes, you need responsive web
design to provide users a great mobile experience with your local business.