Finding the proper balance, in the context of content strategy is an ever-changing art, people in marketing are still trying to figure out. Part of the reason for this is because there is no one formula that works. Industry watchers have noticed two trends when it comes to content strategy. The first is that traffic starts to slow down if posts were not done once per day. Others have noticed that longer posts tend to attract more eyeballs. Ultimately, the best strategy seems to involve both, consistency as well as quality. The following is a brief look at achieving it.
You may be proud of your latest blog post, but if it isn’t attracting readers, then it is useless. Whether you like it or not quality as far as content is concerned is not measured by subjective admiration of the reader but by objective results. These results include time spent on the page, how much it was shared, number of views, etc. So how does one go about making sure your content is getting maximum mileage? A good way to find out is by doing A/B testing. By doing A/B testing you will be able to see which methods are producing the best results.
A common A/B test involves sending out emails with different subject lines. This way, you will be able to see which one was opened more and viewed. An important thing to remember is to stick to one message when sending emails. If the messages, as well as the subject lines, are different, it will be very difficult to see which one worked best. In other words, scientific methods require you to maintain consistency, otherwise, it is difficult to make an objective analysis.
Regardless of the type of content, or sources such as blogs, reviews, videos, expert opinions, guest contributions, etc. it should all meet a basic standard of quality. Otherwise, you risk making the whole thing looking unprofessional. All it takes is one thing to look out of place to make everything look bad. A good place to get started is by putting in place a style guide for marketers to refer to. This could include anything from standards for graphics, writing tone and so on.
Society is constantly changing. What is acceptable is changing practically by the minute. Your content needs to reflect that also. A thought or view that was considered all right just a few years ago, may not be today, and if your content is on the wrong side of that equation, you now have a major problem on your hands. Quality control in terms of what is acceptable speech is a full-time job. Keep an eye out for proper grammar and trends and you should be fine. Give us a call today to start upgrading your content!
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
UX and SEO: Online Marketing’s Dynamic Duo
Creating a successful website is kind of like running a circus where SEO and UX are your star performers. SEO attracts the audience, making sure people know about the show and come in droves. UX, on the other hand, is all about keeping the audience entertained, ensuring they enjoy every moment and want to come back for more. Read More…
Rock Your Marketing with Channel Diversity
Whether you're a seasoned marketer or just dipping your toes into the marketing pool, it's crucial to spread your efforts across multiple platforms. Read More…
Boosting eCommerce Success Through SEO
For eCommerce websites, Search Engine Optimization (SEO) isn't just a strategy; it's a vital lifeline. eCommerce SEO is the art and science of making your online store more visible in the search engine results pages (SERPs). Read More…
Just because a visitor is not ready to make a purchase as soon as they find your business online, that doesn't necessarily mean that you’ve lost that customer forever! Through the power of remarketing, you can coax those customers back to you and convert them into happy first-time customers. Read More…
How Poorly Designed Review Automations Can Hurt Even Big Box Retailers
We’re all fairly familiar with automated review request phone calls from large companies at this point. And while they feel a little impersonal, they serve their purpose. But I’m going to tell you the story of a review call gone wrong, and how even the big box companies can flub their review process through poorly designed automations. Read More…
Backlinks & Reviews: Things You Should Absolutely NEVER Purchase
When you ask a local search engine optimization company for surefire ways to improve your rankings, they will almost always tell you one of two things: get more backlinks and get more reviews. Read More…
What is Digital Marketing Anyway?
In today's fast-paced, digitally driven world, businesses are increasingly turning to digital marketing as a powerful tool to connect with their target audience, build brand awareness, and drive business growth. But what exactly is digital marketing? Read More…
Why Your Website and Marketing Assets Are Crucial When Selling Your Business
So, you're thinking about selling your business? That's a big move, and we're sure you've got a lot on your plate right now. Before you dive into the nitty-gritty of valuations and negotiations, let's talk about something that's often overlooked but incredibly important: your website and marketing assets. Read More…
Your Google Business Profile: What You Can Control vs. What Google Manages
If you're looking to optimize your online presence, you've likely come across the importance of your Google Business Profile (formerly known as Google My Business and even earlier Google+/Google Places). Read More…
