For many business owners and marketers, generating a consistent flow of new leads is as necessary as it is daunting. Setting up an automated lead generation pipeline is a challenge no matter the size of your business or company.
Indeed, for many owners and marketers, generating leads can feel like an impossible task.
Perhaps the reason generating leads is so intimidating is because, in many cases, leads directly correlate to the success or failure of a business. Thankfully, there are numerous tips and tricks that can help you generate more leads, increase your profits, and keep your business in good health.
At WSI Edmonton, one of our favourite lead generation tricks is creating effective landing pages that are clear in their intent, free from distractions, and effectively funnel visitors into leads. Landing pages, sometimes referred to as “lead capture pages”, are used to collect contact information from visitors and turn them into leads.
Landing pages are effective when they are simple – this means their intention is clear! An effective landing page will consist of a headline, a short description of the offer, a supporting image, and a form to capture information. Remember: you want your visitor to stay on your landing page. This means keeping the layout simple and free from distractions like navigational options that may cause visitors to click away prematurely.
In addition, the message of your landing page should be consistent. If visitors click on your link for a free offer, such as a product demo, then they’re expecting a product demo. If there is a catch, visitors may feel cheated and click away. To encourage visitors to trust you, make sure that your offer is exactly as advertised. Also, if you’re going to include a call-to-action, ensure that it encourages the visitor to take the same action as the landing page is designed to steer visitors towards.
For more tips on landing pages and other methods of attracting leads, we created an eBook called 30 Greatest Lead Generation Tips, Tricks, & Ideas. In it you can expect to learn how to:
Create irresistible offers
Discover the secret formula or effective calls-to-action
Produce landing pages that convert
Master multi-channel lead generation for your brand
Developing a lead generation process can seem overwhelming; however, the more tips and tricks you try, the more you’ll understand how your audience reacts to your marketing tactics allowing you to adjust and create an optimal lead generation system.
You can download your complimentary copy of 30 Greatest Lead Generation Tips, Tricks, & Ideas here!
Lynne Motkoski, Digital Marketing Strategist
Specialty: Digital Marketing
Strategies Education: MA Communications
& Technology, BComm [U Alberta]
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education,
keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
If you want your Facebook Ads to produce better audience engagement and increased sales, a Facebook ad management company can help you
leverage and understand more meaningful metrics.
Read More…
When businesses hit a financial rough patch, one of the first spending cuts many make is marketing and advertising. While it can be an
effective short-term solution for freeing up money for other needs, it’s also a gamble with potentially costly consequences.
Read More…
The robots are not taking over! Not yet anyway. We’ve spent some time with ChatGPT in particular to learn just how much this AI tool can
actually do and how we can leverage it.
Read More…
We’ve all heard the expression “less is more,” and when it comes to comes to some things, that is absolutely true. When it comes to SEO
efforts, however, local search engine optimization agencies have learned that that is not the case.
Read More…
If you aren’t familiar with geofencing, it’s time to learn about how this digital marketing strategy can help you. It’s a terrific way to
build brand awareness and boost click-through rates and conversions.
Read More…
Is SEO better than pay-per-click advertising services? Or does PPC deliver better results than SEO? What really matters, in our opinion, is
how well they can work together.
Read More…
When you want to attract more customers but don’t have the time to take on promoting your business, a digital marketing agency can play a
vital role in raising your brand’s awareness.
Read More…
Facebook is an essential sales channel for many SMBs! With Facebook Ads Management, you can create and run eye-catching and engaging ads
that entice the platform’s users to purchase your products or services.
Read More…
Since almost 60% of all searches are done on mobile devices and these devices come in a range of screen sizes, you need responsive web
design to provide users a great mobile experience with your local business.
Read More…