It doesn’t matter what kind of business you are in, if you have a website, then the laws of SEO will apply. In the all-important world of search engine rankings, a website will have a few articles or content, that will determine how much traffic the website will get. Google uses nearly 200 different variables to decide how web pages get ranked in searches. Therefore, finding out exactly what to do is no easy task. The good news in all this is that there are some things that pretty much stay unchanged, as far SEO is concerned. The chief among them is to update older content.
If you have older content on the website, then you may want to think about just optimizing it, instead of deleting it and starting over. This is because starting over is more difficult compared to just updating it. This method is not surprising, when you think about it, since products and technology can become outdated. In fact, it is not unusual for a website to enjoy good ranking, despite having outdated content. But in the short run, you could be missing out on lots of business if you don’t refresh old content.
However, there are some important things to keep in mind when you refresh old content. The following are some of the main ones.
Chances are your content just needs better keywords to stay abreast of searches. Keywords are changing all the time, therefore, use a keyword planner to get your content out and ahead of searches.
Some people may be tempted to change the URL, but the thing is, why change the URL if the present one is doing well in rankings? The thing to do is reorganize and refresh the existing content. Getting a new URL, even one filled with completely updated info and keywords, risks drowning in the Google search algorithm, at least for a while.
You have done all the necessary updates and are happy with the overall look of things, but what about optimizing call to action? After a potential customer reads the info, will they feel like they should take the next step and buy? The call to action feature is there to address this question. You can also think about adding any new offers or promotions at this stage, as well as adding a “leave your email” option for customers. The idea here is to convert browsers into buyers.
As time goes by, page ranking will start to erode as it loses its relevancy. The biggest mistake is to not notice this change in stature. In fact, many people don’t even realize there is something going on until it’s too late. Contact us today and let us help you stay up to date with the Google game.
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
Having a well-defined and tailored digital marketing strategy is essential for the success of any small business. With the right approach, you can effectively reach your target audience, drive traffic to your website, and ultimately increase your conversions and sales. Read More…
These days small businesses rely heavily on effective marketing strategies to thrive in a competitive marketplace. To make informed decisions, it's crucial for these businesses to understand what is working and what's not when it comes to their marketing efforts. Read More…
Are you looking to enhance the online presence of your small business and gain recognition in your community? Look no further! In this in-depth guide, our local search engine optimization company will break down the process of local SEO, focusing on critical components such as Google My Business listings, local keywords, and review management. Read More…
Unleashing the Power of AI: Transforming the Future of Marketing and Communications
The Alberta Machine Intelligence Institute (AMII) recently organized an event exploring the profound impact of Artificial Intelligence (AI) on the future of marketing and communications. Let’s delve into our key takeaways from the event and discuss the potential of AI in shaping the future of marketing and communications. Read More…
How a Full-Service Digital Marketing Agency Leverages Web Design to Increase Your Marketing Returns
It’s not unusual for business owners to think of their websites as mere sales tools. However, your website’s design has an incredible impact on people and profits in ways that go far beyond selling your products and services. Read More…
How a Facebook Ad Management Company Brings You Value Beyond Vanity Metrics
If you want your Facebook Ads to produce better audience engagement and increased sales, a Facebook ad management company can help you leverage and understand more meaningful metrics. Read More…
Why You Shouldn’t Ghost Your Digital Marketing & Advertising Company
When businesses hit a financial rough patch, one of the first spending cuts many make is marketing and advertising. While it can be an
effective short-term solution for freeing up money for other needs, it’s also a gamble with potentially costly consequences.
Are the Robots Coming for Digital Marketers?
The robots are not taking over! Not yet anyway. We’ve spent some time with ChatGPT in particular to learn just how much this AI tool can actually do and how we can leverage it. Read More…
Local Search Engine Optimization Agencies Know That When It Comes to SEO, More is More!
We’ve all heard the expression “less is more,” and when it comes to comes to some things, that is absolutely true. When it comes to SEO efforts, however, local search engine optimization agencies have learned that that is not the case. Read More…
