Mistakes Local Businesses Make When Using A Digital Marketing Agency

Working with a digital marketing agency can be one of the best moves you make as a local business. These agencies have the experience necessary to guide you in the right direction when it comes to marketing decisions, and they can shoulder part of the responsibility of growing your company so that you can focus on doing what you do best. However, there are a few common mistakes that you can make when working with a digital marketing agency and avoiding these issues can help you ensure the success of your marketing efforts.

Not Defining the Role of the Agency

When you decide to consult outside help for your marketing efforts, it’s typically because you are looking to achieve a goal that you have not been able to attain on your own. You may want help growing your business, want a more robust web presence, or need some help with SEO. Whatever the reason, you know that you need a partner to help you get the job done. Once you have made this partnership, you need to clearly define why it is you’ve hired a digital marketing agency. If you have decided that you need help with SEO, then you need to trust that your digital marketers know what they are doing and are working their hardest to put your best foot forward.

Failure to Share Information with the Agency

While a digital marketing agency is the unquestioned authority on marketing-related matters, you're the authority when it comes to your company and industry. Even though their first step is to research your company, you are the one that will know your industry best because you have feet on the ground. It is essential to your marketing success that you communicate with your digital marketing partners in an effective and cohesive manner.

Lack of Client-Side Project Ownership

Your digital marketing agency can only do so much work without your cooperation. You will need to make time to meet with your digital marketing agency partners to make sure that the information is correct, and the campaign is running smoothly. As we mentioned, you know your industry best, and your input is a crucial part of a successful campaign.

To avoid making these common mistakes, it's important to communicate and have clearly defined expectations. To find out what it's like to partner with a digital marketing agency that has what it takes to seamlessly integrate with your organizational structure, contact us today.

Lynne Motkoski, Digital Marketing Strategist

Specialty: Digital Marketing Strategies
Education: MA Communications & Technology, BComm [U Alberta]

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Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.