Rock Your Marketing with Channel Diversity
Whether you're a seasoned marketer or just dipping your toes into the marketing pool, it's crucial to spread your efforts across multiple platforms. Read More…
Working with a digital marketing agency can be one of the best moves you make as a local business. These agencies have the experience necessary to guide you in the right direction when it comes to marketing decisions, and they can shoulder part of the responsibility of growing your company so that you can focus on doing what you do best. However, there are a few common mistakes that you can make when working with a digital marketing agency and avoiding these issues can help you ensure the success of your marketing efforts.
When you decide to consult outside help for your marketing efforts, it’s typically because you are looking to achieve a goal that you have not been able to attain on your own. You may want help growing your business, want a more robust web presence, or need some help with SEO. Whatever the reason, you know that you need a partner to help you get the job done. Once you have made this partnership, you need to clearly define why it is you’ve hired a digital marketing agency. If you have decided that you need help with SEO, then you need to trust that your digital marketers know what they are doing and are working their hardest to put your best foot forward.
While a digital marketing agency is the unquestioned authority on marketing-related matters, you're the authority when it comes to your company and industry. Even though their first step is to research your company, you are the one that will know your industry best because you have feet on the ground. It is essential to your marketing success that you communicate with your digital marketing partners in an effective and cohesive manner.
Your digital marketing agency can only do so much work without your cooperation. You will need to make time to meet with your digital marketing agency partners to make sure that the information is correct, and the campaign is running smoothly. As we mentioned, you know your industry best, and your input is a crucial part of a successful campaign.
To avoid making these common mistakes, it's important to communicate and have clearly defined expectations. To find out what it's like to partner with a digital marketing agency that has what it takes to seamlessly integrate with your organizational structure, contact us today.
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
Rock Your Marketing with Channel Diversity
Whether you're a seasoned marketer or just dipping your toes into the marketing pool, it's crucial to spread your efforts across multiple platforms. Read More…
Boosting eCommerce Success Through SEO
For eCommerce websites, Search Engine Optimization (SEO) isn't just a strategy; it's a vital lifeline. eCommerce SEO is the art and science of making your online store more visible in the search engine results pages (SERPs). Read More…
Just because a visitor is not ready to make a purchase as soon as they find your business online, that doesn't necessarily mean that you’ve lost that customer forever! Through the power of remarketing, you can coax those customers back to you and convert them into happy first-time customers. Read More…
How Poorly Designed Review Automations Can Hurt Even Big Box Retailers
We’re all fairly familiar with automated review request phone calls from large companies at this point. And while they feel a little impersonal, they serve their purpose. But I’m going to tell you the story of a review call gone wrong, and how even the big box companies can flub their review process through poorly designed automations. Read More…
Backlinks & Reviews: Things You Should Absolutely NEVER Purchase
When you ask a local search engine optimization company for surefire ways to improve your rankings, they will almost always tell you one of two things: get more backlinks and get more reviews. Read More…
What is Digital Marketing Anyway?
In today's fast-paced, digitally driven world, businesses are increasingly turning to digital marketing as a powerful tool to connect with their target audience, build brand awareness, and drive business growth. But what exactly is digital marketing? Read More…
Why Your Website and Marketing Assets Are Crucial When Selling Your Business
So, you're thinking about selling your business? That's a big move, and we're sure you've got a lot on your plate right now. Before you dive into the nitty-gritty of valuations and negotiations, let's talk about something that's often overlooked but incredibly important: your website and marketing assets. Read More…
Your Google Business Profile: What You Can Control vs. What Google Manages
If you're looking to optimize your online presence, you've likely come across the importance of your Google Business Profile (formerly known as Google My Business and even earlier Google+/Google Places). Read More…
Whether you're working with a local small business digital marketing agency or managing things in-house, you should know that two key elements can make or break your online success: User Experience (UX) and Conversion Rate Optimization (CRO). Read More…