Publish And Share Seasonal Content To Boost Your Local Seo Results
Mobile devices are now the go-to advisors for the modern consumer. Even when looking for goods and services in their local area they use
their smartphones for ideas and inspiration. In fact, over 80% of shoppers say they consult their phones before heading into a nearby store
or place of business. Our Edmonton SEO company can help you create content that improves your search engine rankings and attracts local
buyers. Contact us to learn more.
Why Local Marketing?
Edmonton is home to nearly a million people. The odds are good that many of them don’t know your business exists. This is where local SEO
Local SEO is the process of optimizing your business’ online presence to attract more customers based on their local searches. Whether you
own a brick-and-mortar store or offer in-home services like electrical repairs or housecleaning, area-specific marketing plays a vital role
in rankings, reputation, and revenue.
Investing in a solid local SEO strategy is a smart investment. Working with an SEO expert who understands local SEO techniques like claiming
your Google My Business listing, managing online ratings and reviews, maintaining social media accounts, and search engine optimization can
help take your business from obscure to well-known.
Edmonton SEO Services
An SEO agency that understands the local market is literally worth their weight in gold, showing you how to improve your local search
visibility through a number of proven approaches including optimizing voice search, homing in on local keywords, and optimizing your website
for mobile. One of the best strategies people aren’t as familiar with is publishing and sharing seasonal content to boost local SEO
Build a Seasonal SEO Strategy
Seasonal SEO is a lot like traditional SEO but adds in techniques like themes, certain time periods, and local events. It provides several
benefits for your business including:
Meeting specific needs.
Higher rates of conversion since user intent is specific and immediate.
It can be repurposed each year.
Opportunities for upsells and cross-selling.
Here are just four ways you can quickly boost seasonal SEO traffic:
Use search engine optimization to add specific seasonal terms to your standard keyword list.
Generate holiday and other themed blog posts that cover any topic but specifically mention the special occasion. Examples include holiday
gift ideas, skincare routines, prepping the home for holiday parties, and so on.
Optimize landing pages with seasonal content that includes the keywords from step #1.
Write a holiday gift guide that’s specific to your products or services. Or use Google Trends to follow what’s hot in your neighborhood and
let that guide your content strategy.
The goal with any seasonal content strategy is to communicate your unique value proposition in a way that engages, entertains, and converts
your local target audience.
Let’s Get Local
Whether you’re looking to get more leads, increase brand awareness, or both, Smart WSI Marketing is an Edmonton based SEO company that
offers a full range of digital marketing strategies including search engine optimization and seasonal content creation. Contact us today to
Lynne Motkoski, Digital Marketing Strategist
Specialty: Digital Marketing
Strategies Education: MA Communications
& Technology, BComm [U Alberta]
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education,
keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
When businesses hit a financial rough patch, one of the first spending cuts many make is marketing and advertising. While it can be an
effective short-term solution for freeing up money for other needs, it’s also a gamble with potentially costly consequences.
We’ve all heard the expression “less is more,” and when it comes to comes to some things, that is absolutely true. When it comes to SEO
efforts, however, local search engine optimization agencies have learned that that is not the case.
If you aren’t familiar with geofencing, it’s time to learn about how this digital marketing strategy can help you. It’s a terrific way to
build brand awareness and boost click-through rates and conversions.
Facebook is an essential sales channel for many SMBs! With Facebook Ads Management, you can create and run eye-catching and engaging ads
that entice the platform’s users to purchase your products or services.
Since almost 60% of all searches are done on mobile devices and these devices come in a range of screen sizes, you need responsive web
design to provide users a great mobile experience with your local business.