The bounce rate is a special marketing metric that reflects the percentage of people who visit your Edmonton website, whether by typing in its exact URL address or clicking on a redirected advertisement, but quickly leave after only visiting the landing page. Having a high bounce rate is generally bad as it indicates you aren't attracting the right audience and that your website isn't doing a good job of keeping those who might be the right audience onsite where they can learn more and become customers.
The good news is that there are some quick website design and development changes that you can make to reduce that bounce rate and increase the transition of visitors to customers:
While it can be enticing to put in extra review widgets and award emblems on the edges of your website, it is very rarely a good idea. Most people like streamlined, simple website design, especially when they're shopping around for a new good or service. Too many extra sidebar items are distracting, can slow down a page's loading time, and make it harder for visitors to see what you're offering -- all of which make it more likely for visitors to bounce.
There are very, very few companies who appeal to all buyers. In most cases, products and services are most relevant to a niche market group. A successful business is one who knows how to appeal to their niche through their website. If you're having high visitor numbers but also high bounce rates, then you're likely doing well with general marketing but could better improve your conversion rates by tailoring the content on your website to better appeal to your niche market. This can be done by making a list of the most relevant keywords pertaining to your brand and niche market and using them more frequently on your website, blog, and connected social media. This also boasts the side benefit of having your website rank better in relevant search engine results.
Some analytics have as many as 70% of all web traffic occurring on a mobile device, and yet so many websites still aren't optimized for mobile browsing. Rather, they have a very unfriendly mobile appearance that causes many visitors to give up. Mobile optimization is particularly important for businesses in the tourism, travel, and service sectors where on-the-go customers rely more on mobile devices than PCs for pertinent information.
Learn how you can improve your website design to better increase your conversions and reduce your bounce rate. Contact our web professionals today for all your Website Design and Development needs.
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
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