Seo Fundamentals That Must Be Considered In Your Website Design
We talk a lot about how crucial search engine optimization (SEO) is to your online presence. While it’s possible to improve or update your
website to make it more SEO-friendly, ideally, SEO should be built into the website design process. Why? Because when your web design is
created for search marketing and lead generation, it becomes the digital marketing machine you need it to be. Smart WSI Marketing is an
Edmonton website design company that builds SEO-rich websites that attract more customers and help grow your business. We can do the same
for you! Contact us today to get started.
SEO Website Design
SEO and web design work more closely together than many people realize. Executed correctly, they’ll not only help your website rank better,
but they’ll also increase organic traffic and boost your off-page optimization.
Here’s how a good digital marketing agency uses the website design process to help you build a more SEO-friendly site.
Mobile ready.
Mobile-friendliness has been a ranking factor since 2015, and mobile-first indexing was introduced in 2017. Yet, many businesses have not
optimized their existing web design to keep up. With more than half of all web traffic now coming from mobile devices, half your potential
audience could be missing out on what you offer.
Ease-of-use.
You hear a lot about a good user experience and for a good reason. If people come to your website and poor design makes it difficult or
impossible for them to find what they’re looking for, they’ll move on. Most likely, they won’t be back. A skilled web design agency
understands how to create websites that keep people returning again and again.
Building trust.
It might not be possible to measure how much people trust you and your website, but gaining that trust is a huge part of ranking higher.
How so? Customers have expectations of what they want from a brand’s website. Clean, easy-to-navigate, simple checkout, and useful content
are all important to them. When a website is outdated or is difficult to use, it leaves a bad impression and signals you don’t put in much
effort. That affects your traffic, site interaction, and more, which can harm your ranking.
Web Design With SEO In Mind
Building SEO into your website design adds value to your customers’ experience and helps you achieve your online marketing goals. If your
local Alberta business needs help creating an SEO-friendly web design, doing a redesign, or carrying out a complete overhaul, Smart WSI
Marketing is an Edmonton website design company that can help. To learn more about all our digital marketing services, contact
us
today to make an appointment. You can also request our free digital marketing checkup, which helps determine if your website is as
SEO-equipped as it needs to be.
Lynne Motkoski, Digital Marketing Strategist
Specialty: Digital Marketing
Strategies Education: MA Communications
& Technology, BComm [U Alberta]
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education,
keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
If you want your Facebook Ads to produce better audience engagement and increased sales, a Facebook ad management company can help you
leverage and understand more meaningful metrics.
Read More…
When businesses hit a financial rough patch, one of the first spending cuts many make is marketing and advertising. While it can be an
effective short-term solution for freeing up money for other needs, it’s also a gamble with potentially costly consequences.
Read More…
The robots are not taking over! Not yet anyway. We’ve spent some time with ChatGPT in particular to learn just how much this AI tool can
actually do and how we can leverage it.
Read More…
We’ve all heard the expression “less is more,” and when it comes to comes to some things, that is absolutely true. When it comes to SEO
efforts, however, local search engine optimization agencies have learned that that is not the case.
Read More…
If you aren’t familiar with geofencing, it’s time to learn about how this digital marketing strategy can help you. It’s a terrific way to
build brand awareness and boost click-through rates and conversions.
Read More…
Is SEO better than pay-per-click advertising services? Or does PPC deliver better results than SEO? What really matters, in our opinion, is
how well they can work together.
Read More…
When you want to attract more customers but don’t have the time to take on promoting your business, a digital marketing agency can play a
vital role in raising your brand’s awareness.
Read More…
Facebook is an essential sales channel for many SMBs! With Facebook Ads Management, you can create and run eye-catching and engaging ads
that entice the platform’s users to purchase your products or services.
Read More…
Since almost 60% of all searches are done on mobile devices and these devices come in a range of screen sizes, you need responsive web
design to provide users a great mobile experience with your local business.
Read More…