In the booming world of local SEO, your brand’s success depends on picking the right strategies and tactics that get you noticed, build a loyal following, and improve your ROI. Easy, right? Not really - but working with an experienced SEO agency can make the process a whole lot simpler while delivering the results you’re looking for. Get in touch with our Edmonton SEO company to start strategizing today.
Many search engine optimization trends come and go quickly. Others transform the landscape. Recognizing one from the other is key to attracting more business and gaining a powerful edge over your local competitors. Many of the trends we discuss here aren’t new, but their relative importance to local SEO has increased and will likely continue to do so into the foreseeable future.
AI is still surging with no end in sight. When Google introduced its RankBrain algorithm in 2015 it revolutionized how SERPs (search engine results pages) ranked a company’s website. Thanks to advancements in machine learning, experts predict that moving forward the focus will shift from optimizing content to satisfy old SEO algorithms to creating quality, relevant content as measured by more sophisticated algorithms.
Thanks to the popularity of personal assistant devices, voice search will play a bigger role in how people search for products and services. As a result, local SEO efforts will need to focus not only on what people type but in how they speak, two vastly different situations. Since many current Google voice searches occur closer to the bottom of the funnel, hyper-specific and hyperlocal search terms will help websites rank higher.
Predictive search will increase in prominence especially as more businesses jump into the eCommerce sphere. Because suggested results appear as soon as a customer starts typing, predictive search helps them articulate and refine their search queries much more quickly. It also lets them browse search term matches without having to leave the current page.
Not as well known as other local SEO trends, entities rely less on links as a ranking factor and more on what a brand’s SEO strategy is. For example, if you sell designer jeans, each individual type, color, size, and brand represents a unique entity. Your web design and other SEO efforts will now need to consider which entities you need on your site and how they need to be connected to maximize ranking. Working with a local SEO expert will increase your chances of getting this important strategic element right.
Leveraging new and emerging trends in search engine optimization can give your website the boost it needs to rank higher on search engine results pages. Smart WSI Marketing is an Edmonton SEO company offering a range of digital marketing services including website design, paid search, PPC advertising, and more. To learn more about local SEO trends and all the services we offer, contact us today.
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
Pay Per Click Advertising Services and SEO Are Two Sides of the Same Coin
Is SEO better than pay-per-click advertising services? Or does PPC deliver better results than SEO? What really matters, in our opinion, is how well they can work together. Read More…
Why Should I Hire a Full-Service Digital Marketing Agency?
When you want to attract more customers but don’t have the time to take on promoting your business, a digital marketing agency can play a vital role in raising your brand’s awareness. Read More…
Should I Advertise My Small Business with a Facebook Ad Management Company?
Facebook is an essential sales channel for many SMBs! With Facebook Ads Management, you can create and run eye-catching and engaging ads that entice the platform’s users to purchase your products or services. Read More…
It's Not a Trend: Why You Need Responsive Web Design
Since almost 60% of all searches are done on mobile devices and these devices come in a range of screen sizes, you need responsive web design to provide users a great mobile experience with your local business. Read More…
More Characters, More Opportunity: Taking Advantage of Google Text Ad Changes
Google is making one of its most significant changes to Google Ads since it first launched the product 22 years ago as the first-ever self-serve online advertising solution. How will this affect your online advertising? Read More…
OMG! Common Acronyms & Initialisms You Will Hear at a Digital Marketing & Advertising Company
We’ve put together a glossary of common initialisms and acronyms you will hear at a digital marketing and advertising company. Read More…
Black Friday Sales for Small Businesses
Some of us budget all year to take advantage of the deals that some retailers offer in November. Where did Black Friday come from, and should your small business be participating in these offerings? Read More…
How a Local Search Engine Optimization Agency Can Quell Your SEO Frustration
Working with a local search engine optimization agency that understands SEO’s ever-evolving ways can help keep your audience engaged, drive new visitors to your site, and boost sales. Read More…
Oops, We Did It Again! Smart WSI Marketing Picks Up Another WMA Award
The Web Marketing Association (WMA) has just wrapped up it’s 26th awards season. WMA is made up of a committee of industry leaders and expert judges dedicated to raising the standards of excellence in web development. The committee receives global nominations in 97 categories across the industry, and since joining the race in 2007, the WSI family has received over 150 WMA awards, including top agency twice! Read More…
