In the booming world of local SEO, your brand’s success depends on picking the right strategies and tactics that get you noticed, build a loyal following, and improve your ROI. Easy, right? Not really - but working with an experienced SEO agency can make the process a whole lot simpler while delivering the results you’re looking for. Get in touch with our Edmonton SEO company to start strategizing today.
Many search engine optimization trends come and go quickly. Others transform the landscape. Recognizing one from the other is key to attracting more business and gaining a powerful edge over your local competitors. Many of the trends we discuss here aren’t new, but their relative importance to local SEO has increased and will likely continue to do so into the foreseeable future.
AI is still surging with no end in sight. When Google introduced its RankBrain algorithm in 2015 it revolutionized how SERPs (search engine results pages) ranked a company’s website. Thanks to advancements in machine learning, experts predict that moving forward the focus will shift from optimizing content to satisfy old SEO algorithms to creating quality, relevant content as measured by more sophisticated algorithms.
Thanks to the popularity of personal assistant devices, voice search will play a bigger role in how people search for products and services. As a result, local SEO efforts will need to focus not only on what people type but in how they speak, two vastly different situations. Since many current Google voice searches occur closer to the bottom of the funnel, hyper-specific and hyperlocal search terms will help websites rank higher.
Predictive search will increase in prominence especially as more businesses jump into the eCommerce sphere. Because suggested results appear as soon as a customer starts typing, predictive search helps them articulate and refine their search queries much more quickly. It also lets them browse search term matches without having to leave the current page.
Not as well known as other local SEO trends, entities rely less on links as a ranking factor and more on what a brand’s SEO strategy is. For example, if you sell designer jeans, each individual type, color, size, and brand represents a unique entity. Your web design and other SEO efforts will now need to consider which entities you need on your site and how they need to be connected to maximize ranking. Working with a local SEO expert will increase your chances of getting this important strategic element right.
Leveraging new and emerging trends in search engine optimization can give your website the boost it needs to rank higher on search engine results pages. Smart WSI Marketing is an Edmonton SEO company offering a range of digital marketing services including website design, paid search, PPC advertising, and more. To learn more about local SEO trends and all the services we offer, contact us today.
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
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