Every passing year sees more Canadians choosing to do the majority of their shopping online. In 2019, retail eCommerce sales grew by nearly 8% over the previous year’s numbers. Though the rate of growth is expected to be smaller from 2021 through 2024, brands who sell products online will continue to be a key aspect of consumer life. Contact us to learn more!
If you’re looking to add online selling to your business model, an Edmonton website design company can help you build a site that proves your brand’s value to customers.
Even if you use an online site like Amazon, having your own online store helps build brand equity and customer lifetime value. For example, in Canada, shoppers head to category specific online sellers in the furniture, electronics, and automotive sectors. While Amazon may be the go-to source for product details and reviews, many shoppers then head to the seller’s individual website.
Another important consideration, particularly for smaller suppliers, is they have no real bargaining power with Amazon and are forced to follow whatever terms and conditions the online retail giant sets. This makes investing in your own eCommerce website design becomes very appealing.
The good news is it has never been easier for companies of all sizes to start selling products online. Here are the top key advantages to including an eCommerce option in your new web design.
While there are initial costs related to website design and maintenance, one of greatest benefits of eCommerce is the lowered costs, some of which can be passed on to customers in the form of lower prices. Organic search engine traffic, pay-per-click (PPC), and social media traffic are all costs-effective marketing channels. Retailers who forego a physical location and move 100% online can save even more if they have an effective marketing strategy.
It’s not unusual for customers to follow a link and land on a website they never knew existed, especially if it’s located outside their immediate area. eCommerce lets your business reach beyond the local community to interested buyers in other cities, states, and even countries.
Giving people what they want not only lets you satisfy their needs and build better relationships; it also helps you improve the entire customer experience. For instance, by tracking which product pages your customers most frequently visit you can continually optimize your online store (and boost sales in your physical location).
Sellers and buyers of niche products and services often find it difficult to locate each other. Selling online lets you reach far more people who are searching for what you offer.
Convinced your business might benefit from the wonders of eCommerce website design? Smart WSI Marketing is an Edmonton digital marketing agency offering a full range of online marketing strategies including eCommerce web design. Contact us today for a consultation!
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
Backlinks & Reviews: Things You Should Absolutely NEVER Purchase
When you ask a local search engine optimization company for surefire ways to improve your rankings, they will almost always tell you one of two things: get more backlinks and get more reviews. Read More…
What is Digital Marketing Anyway?
In today's fast-paced, digitally driven world, businesses are increasingly turning to digital marketing as a powerful tool to connect with their target audience, build brand awareness, and drive business growth. But what exactly is digital marketing? Read More…
Why Your Website and Marketing Assets Are Crucial When Selling Your Business
So, you're thinking about selling your business? That's a big move, and we're sure you've got a lot on your plate right now. Before you dive into the nitty-gritty of valuations and negotiations, let's talk about something that's often overlooked but incredibly important: your website and marketing assets. Read More…
Your Google Business Profile: What You Can Control vs. What Google Manages
If you're looking to optimize your online presence, you've likely come across the importance of your Google Business Profile (formerly known as Google My Business and even earlier Google+/Google Places). Read More…
Whether you're working with a local small business digital marketing agency or managing things in-house, you should know that two key elements can make or break your online success: User Experience (UX) and Conversion Rate Optimization (CRO). Read More…
You’re a busy business owner. You've got your website up, your social media buzzing, and your products or services are top-notch. But how do you know if your digital marketing efforts are actually paying off? Enter the world of digital marketing analytics for small businesses Read More…
An Owners Guide to Leveraging AI to DIY Your Digital Marketing Strategy for Local Small Businesses
The use of AI in digital marketing is definitely on the rise, and it’s a trend that you’ll need to get on to keep up with your competitors. Below is a list of AI tools that we have researched and tested, and how they can fit into your digital marketing strategy. Read More…
Having a well-defined and tailored digital marketing strategy is essential for the success of any small business. With the right approach, you can effectively reach your target audience, drive traffic to your website, and ultimately increase your conversions and sales. Read More…
These days small businesses rely heavily on effective marketing strategies to thrive in a competitive marketplace. To make informed decisions, it's crucial for these businesses to understand what is working and what's not when it comes to their marketing efforts. Read More…
