Whether your Edmonton business has been around for a year or a decade, investing in local SEO services is a great way to improve your reach and grow your business. SEO stands for "search engine optimization" and it's the name that digital gurus have given to any type of activity done with the aim of improving search engine results. Local SEO services go a step further to include geo-specific information so that customers such as those in Edmonton will find your Edmonton business first.
Not sure how local SEO services might help? Consider these key benefits and why it's time to start implementing this type of website design and development services for your Edmonton business:
Catch your audience during the discovery phase. One of the primary reasons why people go to type something into a search engine is due to their being at the start of making a purchase decision. For example, a person is interested in learning more about woodworking and the necessary tools. So likely one of the first things they'll do is go online to look for "Edmonton hobby and craft stores" or "how to begin woodworking in Edmonton". This is a critical step in their buyer's journey and it's the exact moment relevant businesses want to make themselves known to the buyer. What local SEO services do is help your business make it to the front page of Google. In fact, 92% of Google searchers will only click on a website ranked in the top 10 results of their search. So if you have a lot of competition, you could be missing out if your business website doesn't properly accentuate the right keywords.
Put yourself on Google maps. In addition to being easily found on search engine results, a solid local SEO services strategy will make sure your business lists high on Google Maps. This is especially important for businesses that primarily operate out of a storefront and are looking for ways to increase their traffic. For example, if you have an Edmonton restaurant that serves a certain style of cuisine (i.e. dim sum or Italian) or caters to a certain type of audience (i.e. buffet or business lunch) then a local SEO services strategy will help your business rank high and be the most prominent points when potential customers type in relevant keywords for their area
Ready to boost your business's online rankings? Contact us today to learn more about local SEO services.
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
Boosting eCommerce Success Through SEO
For eCommerce websites, Search Engine Optimization (SEO) isn't just a strategy; it's a vital lifeline. eCommerce SEO is the art and science of making your online store more visible in the search engine results pages (SERPs). Read More…
Just because a visitor is not ready to make a purchase as soon as they find your business online, that doesn't necessarily mean that you’ve lost that customer forever! Through the power of remarketing, you can coax those customers back to you and convert them into happy first-time customers. Read More…
How Poorly Designed Review Automations Can Hurt Even Big Box Retailers
We’re all fairly familiar with automated review request phone calls from large companies at this point. And while they feel a little impersonal, they serve their purpose. But I’m going to tell you the story of a review call gone wrong, and how even the big box companies can flub their review process through poorly designed automations. Read More…
Backlinks & Reviews: Things You Should Absolutely NEVER Purchase
When you ask a local search engine optimization company for surefire ways to improve your rankings, they will almost always tell you one of two things: get more backlinks and get more reviews. Read More…
What is Digital Marketing Anyway?
In today's fast-paced, digitally driven world, businesses are increasingly turning to digital marketing as a powerful tool to connect with their target audience, build brand awareness, and drive business growth. But what exactly is digital marketing? Read More…
Why Your Website and Marketing Assets Are Crucial When Selling Your Business
So, you're thinking about selling your business? That's a big move, and we're sure you've got a lot on your plate right now. Before you dive into the nitty-gritty of valuations and negotiations, let's talk about something that's often overlooked but incredibly important: your website and marketing assets. Read More…
Your Google Business Profile: What You Can Control vs. What Google Manages
If you're looking to optimize your online presence, you've likely come across the importance of your Google Business Profile (formerly known as Google My Business and even earlier Google+/Google Places). Read More…
Whether you're working with a local small business digital marketing agency or managing things in-house, you should know that two key elements can make or break your online success: User Experience (UX) and Conversion Rate Optimization (CRO). Read More…
You’re a busy business owner. You've got your website up, your social media buzzing, and your products or services are top-notch. But how do you know if your digital marketing efforts are actually paying off? Enter the world of digital marketing analytics for small businesses Read More…
