Rock Your Marketing with Channel Diversity
Whether you're a seasoned marketer or just dipping your toes into the marketing pool, it's crucial to spread your efforts across multiple platforms. Read More…
Catalog sites and eCommerce sites go hand in hand but are not synonymous. A catalog site is more or less what it sounds like – a website where you can browse and find information on various products. An eCommerce website allows you to actually purchase products within the catalog. Here are a few benefits to switching to an online catalog or an eCommerce site. Contact us to discuss eCommerce sites.
The majority of people research a product by looking it up online before they decide to buy it. A catalog clearly shows your customers what you have to offer before they decide to visit your shop and make a purchase. An eCommerce website takes this a step further and allows consumers to purchase a product as soon as they do their research. They are already on your website to look at your products, deciding whether or not to buy them. Wouldn’t it be in everyone’s best interest if they could do just that on a website they are already engaging with?
When looking at a catalog people like to feel inspired and motivated. With online catalogs, you can take matters to another level by adding interactive elements like videos, photo galleries, and testimonials from others who have already bought your products. The great thing about an online catalog is that you are not limited to the still images of an old-fashioned paper catalog.
At the end of the day, eCommerce websites and all tools that they come with, like a great catalog, are to accomplish one thing - more sales. This is where they truly stand apart. They make is possible to purchase products online with a just a few clicks. The combination of looking at something, feeling inspired and going directly to the purchase page is very satisfying to customers, and leads to more sales for you.
Social media has become an indispensable tool in modern marketing. Sharing new products on social media sites is a great way to extend reach, beyond customers who are visiting the website or are on your mailing list. Social media allows you to place your ads in front of more potential customers, instead of waiting for them to find you. When these ads are linked to your catalog or eCommerce website, you are able to get sales from someone who didn’t necessarily know they were looking for your products.
Online shopping is now a part of daily life. If your Edmonton business is product-based and you don't have an eCommerce component incorporated into your website design, you are missing a key opportunity to grow your business! The experts at Smart WSI Marketing can build you an efficient and visually stunning eCommerce website. Contact us today to discuss your website vision.
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
Rock Your Marketing with Channel Diversity
Whether you're a seasoned marketer or just dipping your toes into the marketing pool, it's crucial to spread your efforts across multiple platforms. Read More…
Boosting eCommerce Success Through SEO
For eCommerce websites, Search Engine Optimization (SEO) isn't just a strategy; it's a vital lifeline. eCommerce SEO is the art and science of making your online store more visible in the search engine results pages (SERPs). Read More…
Just because a visitor is not ready to make a purchase as soon as they find your business online, that doesn't necessarily mean that you’ve lost that customer forever! Through the power of remarketing, you can coax those customers back to you and convert them into happy first-time customers. Read More…
How Poorly Designed Review Automations Can Hurt Even Big Box Retailers
We’re all fairly familiar with automated review request phone calls from large companies at this point. And while they feel a little impersonal, they serve their purpose. But I’m going to tell you the story of a review call gone wrong, and how even the big box companies can flub their review process through poorly designed automations. Read More…
Backlinks & Reviews: Things You Should Absolutely NEVER Purchase
When you ask a local search engine optimization company for surefire ways to improve your rankings, they will almost always tell you one of two things: get more backlinks and get more reviews. Read More…
What is Digital Marketing Anyway?
In today's fast-paced, digitally driven world, businesses are increasingly turning to digital marketing as a powerful tool to connect with their target audience, build brand awareness, and drive business growth. But what exactly is digital marketing? Read More…
Why Your Website and Marketing Assets Are Crucial When Selling Your Business
So, you're thinking about selling your business? That's a big move, and we're sure you've got a lot on your plate right now. Before you dive into the nitty-gritty of valuations and negotiations, let's talk about something that's often overlooked but incredibly important: your website and marketing assets. Read More…
Your Google Business Profile: What You Can Control vs. What Google Manages
If you're looking to optimize your online presence, you've likely come across the importance of your Google Business Profile (formerly known as Google My Business and even earlier Google+/Google Places). Read More…
Whether you're working with a local small business digital marketing agency or managing things in-house, you should know that two key elements can make or break your online success: User Experience (UX) and Conversion Rate Optimization (CRO). Read More…