Evergreen content is content that is always relevant in your industry and will remain interesting to your customers. Much like the way
evergreen trees retain their leaves all year round, evergreen content never becomes dated. This type of content is powerful because search
engines will continue to crawl it and rank your website in their search
engine results pages
for related search terms.
Evergreen content does not require a large a wordcount. It is often in the form of a website, blog post, or infographic. As long as the
topic is timeless and unique to your business, it is considered evergreen. Contact us to see if evergreen content can help your business.
The following are some examples of evergreen content:
Tutorials & instructions
Customer testimonials
Frequently asked questions (FAQs)
Tips to get things done
Product review
Below are some guidelines that will help you to create effective content that your business will benefit from for years to come.
1. Use Core Keywords
Search engine optimization (SEO) is one of the most important aspects of digital marketing. SEO is the art of using core keywords for your
business that get picked up by Google and other search engines in order to get listed in search queries and stay relevant.
2. Be an Expert
Your content should show expertise, authoritativeness, and trustworthiness (EAT). The importance of this cannot be overstated. Evergreen
content can provide your website with a look of authority. As viewers continue to spend time on your content pages, it shows search engine
that your business is an expert and your content is trusted.
3. Be Flexible
Evergreen content does not have to be carved in stone or lengthy. In fact, it can be modified according to what it is being used for. It can
also be redone to fit other media platforms, as long as it does not lose the gist of the message. In fact, it is also possible to take out
only portions of it, called snippets, and used on social media.
Get Started Creating Your Evergreen Content
Evergreen content is the connecting tissue between the reader's interest and building trust in your business. The question is no longer
whether evergreen content is important or not, but how to create it. Time, resources and money need to be invested in order create permanent
assets that help your business stay relevant online. If you would like an SEO analysis to see if your business could benefit from evergreen
content, reach out to us. We are happy to help!
Lynne Motkoski, Digital Marketing Consultant
Specialty: Digital Marketing
Strategies Education: MA Communications
& Technology, BComm [U Alberta]
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education,
keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
Is SEO better than pay-per-click advertising services? Or does PPC deliver better results than SEO? What really matters, in our opinion, is
how well they can work together.
Read More…
When you want to attract more customers but don’t have the time to take on promoting your business, a digital marketing agency can play a
vital role in raising your brand’s awareness.
Read More…
Facebook is an essential sales channel for many SMBs! With Facebook Ads Management, you can create and run eye-catching and engaging ads
that entice the platform’s users to purchase your products or services.
Read More…
Since almost 60% of all searches are done on mobile devices and these devices come in a range of screen sizes, you need responsive web
design to provide users a great mobile experience with your local business.
Read More…
Google is making one of its most significant changes to Google Ads since it first launched the product 22 years ago as the first-ever
self-serve online advertising solution. How will this affect your online advertising?
Read More…
Some of us budget all year to take advantage of the deals that some retailers offer in November. Where did Black Friday come from, and should your small business be participating in these offerings?
Read More…
Working with a local search engine optimization agency that understands SEO’s ever-evolving ways can help keep your audience engaged, drive
new visitors to your site, and boost sales.
Read More…
The Web Marketing Association (WMA) has just wrapped up it’s 26th awards season. WMA is made up of a committee of industry leaders and expert judges dedicated to raising the standards of excellence in web development. The committee receives global nominations in
97 categories across the industry, and since joining the race in 2007, the WSI family has received over 150 WMA awards, including top agency
twice!
Read More…