Rock Your Marketing with Channel Diversity
Whether you're a seasoned marketer or just dipping your toes into the marketing pool, it's crucial to spread your efforts across multiple platforms. Read More…
Evergreen content is content that is always relevant in your industry and will remain interesting to your customers. Much like the way evergreen trees retain their leaves all year round, evergreen content never becomes dated. This type of content is powerful because search engines will continue to crawl it and rank your website in their search engine results pages for related search terms.
Evergreen content does not require a large a wordcount. It is often in the form of a website, blog post, or infographic. As long as the topic is timeless and unique to your business, it is considered evergreen. Contact us to see if evergreen content can help your business.
Below are some guidelines that will help you to create effective content that your business will benefit from for years to come.
Search engine optimization (SEO) is one of the most important aspects of digital marketing. SEO is the art of using core keywords for your business that get picked up by Google and other search engines in order to get listed in search queries and stay relevant.
Your content should show expertise, authoritativeness, and trustworthiness (EAT). The importance of this cannot be overstated. Evergreen content can provide your website with a look of authority. As viewers continue to spend time on your content pages, it shows search engine that your business is an expert and your content is trusted.
Evergreen content does not have to be carved in stone or lengthy. In fact, it can be modified according to what it is being used for. It can also be redone to fit other media platforms, as long as it does not lose the gist of the message. In fact, it is also possible to take out only portions of it, called snippets, and used on social media.
Evergreen content is the connecting tissue between the reader's interest and building trust in your business. The question is no longer whether evergreen content is important or not, but how to create it. Time, resources and money need to be invested in order create permanent assets that help your business stay relevant online. If you would like an SEO analysis to see if your business could benefit from evergreen content, reach out to us. We are happy to help!
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
Rock Your Marketing with Channel Diversity
Whether you're a seasoned marketer or just dipping your toes into the marketing pool, it's crucial to spread your efforts across multiple platforms. Read More…
Boosting eCommerce Success Through SEO
For eCommerce websites, Search Engine Optimization (SEO) isn't just a strategy; it's a vital lifeline. eCommerce SEO is the art and science of making your online store more visible in the search engine results pages (SERPs). Read More…
Just because a visitor is not ready to make a purchase as soon as they find your business online, that doesn't necessarily mean that you’ve lost that customer forever! Through the power of remarketing, you can coax those customers back to you and convert them into happy first-time customers. Read More…
How Poorly Designed Review Automations Can Hurt Even Big Box Retailers
We’re all fairly familiar with automated review request phone calls from large companies at this point. And while they feel a little impersonal, they serve their purpose. But I’m going to tell you the story of a review call gone wrong, and how even the big box companies can flub their review process through poorly designed automations. Read More…
Backlinks & Reviews: Things You Should Absolutely NEVER Purchase
When you ask a local search engine optimization company for surefire ways to improve your rankings, they will almost always tell you one of two things: get more backlinks and get more reviews. Read More…
What is Digital Marketing Anyway?
In today's fast-paced, digitally driven world, businesses are increasingly turning to digital marketing as a powerful tool to connect with their target audience, build brand awareness, and drive business growth. But what exactly is digital marketing? Read More…
Why Your Website and Marketing Assets Are Crucial When Selling Your Business
So, you're thinking about selling your business? That's a big move, and we're sure you've got a lot on your plate right now. Before you dive into the nitty-gritty of valuations and negotiations, let's talk about something that's often overlooked but incredibly important: your website and marketing assets. Read More…
Your Google Business Profile: What You Can Control vs. What Google Manages
If you're looking to optimize your online presence, you've likely come across the importance of your Google Business Profile (formerly known as Google My Business and even earlier Google+/Google Places). Read More…
Whether you're working with a local small business digital marketing agency or managing things in-house, you should know that two key elements can make or break your online success: User Experience (UX) and Conversion Rate Optimization (CRO). Read More…