In today's increasingly digitalized world, no business can really expect to thrive without a solid online presence. Having a customer-oriented website with the right website design and development should be at the heart of that presence.
But what does "customer-oriented" mean? It means having a website design that enhances the visitor's experience and ensures they have an easy time navigating your website to find the information they need to transition from visitor to paying customer.
Get started with the following key website design elements for your Edmonton business:
In many situations, pictures truly are worth 1,000 words and more. If you provide an Edmonton-based service or product, then showing that off on your website with clean and high-quality shots within the city will help establish you as more reliable and give your audience a better sense of trust in your brand. For example, if you are a part of Alberta's growing bee industry, then including pictures of your products with bees, honey, and hives as part of your website will entice visitors to stay on your website and learn more.
People like to hear what their peers say about products and services and use that feedback to make their own choices. However, businesses shouldn't be content just to sit back and wait for word-of-mouth to work itself out. As part of your website design and development, you should include both a spot on the website for the best of your customer testimonials and provide links to places like Google Maps, Google Reviews and Yelp. This allows visitors to go and read for themselves what others have to say. Providing links to these testimonials helps build trust and encourages customer loyalty. Don't be shy about asking existing customers for testimonials to help build this sector of your website.
Your business' website may be the first way a potential customer sees and interacts with your brand. Ensure they have a great first impression by employing professional website design and development for a great-looking site that's easy on the eyes and easy on the fingers to navigate. A good design can often mean the difference between a person bouncing the moment they land on the page and staying on, learning more, and making the purchase.
Are you ready to get started with improving your online presence in Edmonton and incorporating the above website design elements? Contact our team today to get started!
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
Pay Per Click Advertising Services and SEO Are Two Sides of the Same Coin
Is SEO better than pay-per-click advertising services? Or does PPC deliver better results than SEO? What really matters, in our opinion, is how well they can work together. Read More…
Why Should I Hire a Full-Service Digital Marketing Agency?
When you want to attract more customers but don’t have the time to take on promoting your business, a digital marketing agency can play a vital role in raising your brand’s awareness. Read More…
Should I Advertise My Small Business with a Facebook Ad Management Company?
Facebook is an essential sales channel for many SMBs! With Facebook Ads Management, you can create and run eye-catching and engaging ads that entice the platform’s users to purchase your products or services. Read More…
It's Not a Trend: Why You Need Responsive Web Design
Since almost 60% of all searches are done on mobile devices and these devices come in a range of screen sizes, you need responsive web design to provide users a great mobile experience with your local business. Read More…
More Characters, More Opportunity: Taking Advantage of Google Text Ad Changes
Google is making one of its most significant changes to Google Ads since it first launched the product 22 years ago as the first-ever self-serve online advertising solution. How will this affect your online advertising? Read More…
OMG! Common Acronyms & Initialisms You Will Hear at a Digital Marketing & Advertising Company
We’ve put together a glossary of common initialisms and acronyms you will hear at a digital marketing and advertising company. Read More…
Black Friday Sales for Small Businesses
Some of us budget all year to take advantage of the deals that some retailers offer in November. Where did Black Friday come from, and should your small business be participating in these offerings? Read More…
How a Local Search Engine Optimization Agency Can Quell Your SEO Frustration
Working with a local search engine optimization agency that understands SEO’s ever-evolving ways can help keep your audience engaged, drive new visitors to your site, and boost sales. Read More…
Oops, We Did It Again! Smart WSI Marketing Picks Up Another WMA Award
The Web Marketing Association (WMA) has just wrapped up it’s 26th awards season. WMA is made up of a committee of industry leaders and expert judges dedicated to raising the standards of excellence in web development. The committee receives global nominations in 97 categories across the industry, and since joining the race in 2007, the WSI family has received over 150 WMA awards, including top agency twice! Read More…
