What is the Difference Between Marketing and Advertising?
An internet marketing company is one of your best resources for getting your business to rank higher in search engine results. That
translates into more website traffic and a higher rate of conversion.
If you want to boost your online presence, working with an internet marketing company that focuses on customer-centric digital marketing and
advertising techniques can help you attract, engage, and convert more leads online. Contact us to learn more about digital marketing
services we offer.
How Internet Marketing & Advertising Differ
On the surface marketing and advertising may appear to be the same thing. Many people use the two words interchangeably to describe a
process that helps a brand sell more products and services. But there’s a huge difference between the two and understanding the role each
plays helps you create a more holistic or complete approach to achieving your business goals.
So how is each term defined? At their most basic:
Advertising calls something to the attention of existing and prospective customers and is usually in the form of paid ads.
It does not include other ways of reaching your target market such as email and direct marketing campaigns.
Marketing is the systematic planning, implementation, and control of a mix of activities, including advertising, designed
to facilitate a conversation between the brand and the consumer.
The easiest way to look at it is to think of your marketing strategy as a pie and advertising as one of its slices. And it’s definitely an
important wedge, with Canadian businesses spending nearly CA$9 billion on digital ads alone in 2019. Other pie pieces represent market
research, media planning, community and public relations, a sales strategy, and customer support.
Why Hire an Internet Marketing Company?
A digital marketing agency is a terrific resource that provides a range of online marketing services under one umbrella. Its ultimate goal
is to help your brand increase sales through numerous marketing efforts and techniques. That lets you focus your time and effort on running
your business. You don’t need to hire an in-house marketing team, and you get immediate access to a team of experts who possess the skills
and knowledge needed to create campaigns that reflect current consumer trends and the latest technologies.
Spread Your Message Further with Digital Marketing
An integrated approach to marketing and advertising is needed if you want to unify your marketing campaigns with a common message. When you
have one agency handle your website design, eCommerce web design, SEO efforts, PPC ads, and more, you gain a strategic partner who creates
insightful strategies, delivers exceptional design, and develops marketing solutions that improve your marketing ROI.
Smart WSI Marketing is a full-service Edmonton digital marketing agency providing a range of services to a variety of industries and
clients. Contact us today to talk about the types of digital marketing services we offer and how they can help take your business to the
Lynne Motkoski, Digital Marketing Strategist
Specialty: Digital Marketing
Strategies Education: MA Communications
& Technology, BComm [U Alberta]
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education,
keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
When businesses hit a financial rough patch, one of the first spending cuts many make is marketing and advertising. While it can be an
effective short-term solution for freeing up money for other needs, it’s also a gamble with potentially costly consequences.
We’ve all heard the expression “less is more,” and when it comes to comes to some things, that is absolutely true. When it comes to SEO
efforts, however, local search engine optimization agencies have learned that that is not the case.
If you aren’t familiar with geofencing, it’s time to learn about how this digital marketing strategy can help you. It’s a terrific way to
build brand awareness and boost click-through rates and conversions.
Facebook is an essential sales channel for many SMBs! With Facebook Ads Management, you can create and run eye-catching and engaging ads
that entice the platform’s users to purchase your products or services.
Since almost 60% of all searches are done on mobile devices and these devices come in a range of screen sizes, you need responsive web
design to provide users a great mobile experience with your local business.