What is the Difference Between Marketing and Advertising?

An internet marketing company is one of your best resources for getting your business to rank higher in search engine results. That translates into more website traffic and a higher rate of conversion.  

If you want to boost your online presence, working with an internet marketing company that focuses on customer-centric digital marketing and advertising techniques can help you attract, engage, and convert more leads online. Contact us to learn more about digital marketing services we offer.

How Internet Marketing & Advertising Differ 

On the surface marketing and advertising may appear to be the same thing. Many people use the two words interchangeably to describe a process that helps a brand sell more products and services. But there’s a huge difference between the two and understanding the role each plays helps you create a more holistic or complete approach to achieving your business goals. 

So how is each term defined? At their most basic: 

Advertising calls something to the attention of existing and prospective customers and is usually in the form of paid ads. It does not include other ways of reaching your target market such as email and direct marketing campaigns. 

Marketing is the systematic planning, implementation, and control of a mix of activities, including advertising, designed to facilitate a conversation between the brand and the consumer. 

The easiest way to look at it is to think of your marketing strategy as a pie and advertising as one of its slices. And it’s definitely an important wedge, with Canadian businesses spending nearly CA$9 billion on digital ads alone in 2019. Other pie pieces represent market research, media planning, community and public relations, a sales strategy, and customer support. 

Why Hire an Internet Marketing Company? 

A digital marketing agency is a terrific resource that provides a range of online marketing services under one umbrella. Its ultimate goal is to help your brand increase sales through numerous marketing efforts and techniques. That lets you focus your time and effort on running your business. You don’t need to hire an in-house marketing team, and you get immediate access to a team of experts who possess the skills and knowledge needed to create campaigns that reflect current consumer trends and the latest technologies.  

Spread Your Message Further with Digital Marketing 

An integrated approach to marketing and advertising is needed if you want to unify your marketing campaigns with a common message. When you have one agency handle your website design, eCommerce web design, SEO efforts, PPC ads, and more, you gain a strategic partner who creates insightful strategies, delivers exceptional design, and develops marketing solutions that improve your marketing ROI. 

Smart WSI Marketing is a full-service Edmonton digital marketing agency providing a range of services to a variety of industries and clients. Contact us today to talk about the types of digital marketing services we offer and how they can help take your business to the next level.

Lynne Motkoski, Marketing Strategist

Specialty: Online Marketing Strategies
Education: MA Communications & Technology, BComm [U Alberta]
Author: The Online Marketing Handbook for Busy Entrepreneurs (coming soon)

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Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.

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