People use Google to find solutions to their problems and learn new things. This makes it necessary for you to determine whether search engine optimization (SEO) or a Google Adwords search engine marketing (SEM) campaign is the most appropriate tool for your business. Many people make the mistake of using the terms "SEO" and "SEM" interchangeably, however even though they are both digital marketing tools, they are entirely different. This means that SEM is not a replacement for local SEO services. The question is: what makes the two different?
SEO has traditionally been thought to be a component of the term search engine marketing (SEM) encompassing both the paid and the organic tactics. However, today SEM refers to only the paid tactics which help to increase the visibility of a business. Therefore, a business increases web traffic through paid advertisements such as Google Adwords campaigns.
Paid advertising gives you control over your results. For example, if you are not receiving enough leads, increasing your ad budget can reflect the number of leads you get. SEM is often a great choice for fast short-term results. There are a number of activities that need to be accomplished in order to launch a successful SEM campaign on any platform. These include:
Local SEO services take time, ongoing effort, and constant adaptation due to Google algorithm changes. SEO is the process of increasing web traffic by free, natural, and organic search. This requires that web developers keep up with Google’s ever-changing algorithms in order to remain visible on search engines. These services have two activity pillars which are on-page and off-page.
On-page Local SEO services include:
Off-page local SEO services include:
Both Local SEO services and SEM rely heavily on keywords to drive traffic to a website. Although the technique used for each is different, they are both focused on bringing traffic to your website. Application of all this can be confusing especially if you are just starting out.
If you are in need of local SEO services, get in touch with us today, and we will help you get started.
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
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