What Makes Local Seo Services Differ From Google Adwords Campaigns
People use Google to find solutions to their problems and learn new things. This makes it necessary for you to determine whether search
engine optimization (SEO)
or a Google Adwords search engine marketing (SEM) campaign is the most appropriate tool for your business. Many people make the mistake of
using the terms "SEO" and "SEM" interchangeably, however even though they are both digital marketing tools, they are
entirely different. This means that SEM is not a replacement for local SEO services. The question is: what makes the two different?
Difference between Local SEO and SEM
SEO has traditionally been thought to be a component of the term search engine marketing (SEM) encompassing both the paid and the organic
tactics. However, today SEM refers to only the paid tactics which help to increase the visibility of a business. Therefore, a business
increases web traffic through paid advertisements such as Google Adwords campaigns.
SEM activities
Paid advertising gives you control over your results. For example, if you are not receiving enough leads, increasing your ad budget can
reflect the number of leads you get. SEM is often a great choice for fast short-term results. There are a number of activities that need to
be accomplished in order to launch a successful SEM campaign on any platform. These include:
Launching ad campaigns targeting specific audiences in a specific geographic area
Create ad groups with varying target keywords
Writing directly related ad copy using the selected keywords
Setting a budget for the ad
Monitoring how the ad is doing through likes, clicks, and the average cost-per-click
Local SEO services
Local SEO services take time, ongoing effort, and constant adaptation due to Google algorithm changes. SEO is the process of increasing web
traffic by free, natural, and organic search. This requires that web developers keep up with Google’s ever-changing algorithms in order to
remain visible on search engines. These services have two activity pillars which are on-page and off-page.
On-page Local SEO services include:
Speed optimization of the page
Simplification and proper formatting of page URLs with specific keywords
Optimization of metadata which includes page title tag, meta description, heading tags, and image ALT tags
Optimization of a well-written page copy with target keywords
Integration of social sharing within the content
Off-page local SEO services include:
Attracting attention through bookmarking sites like Digg and Reddit
Backlinking through relevant online directories
And finally social media sharing
Both Local SEO services and SEM rely heavily on keywords to drive traffic to a website. Although the technique used for each is different,
they are both focused on bringing traffic to your website. Application of all this can be confusing especially if you are just starting out.
Specialty: Digital Marketing
Strategies Education: MA Communications
& Technology, BComm [U Alberta]
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education,
keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
If you want your Facebook Ads to produce better audience engagement and increased sales, a Facebook ad management company can help you
leverage and understand more meaningful metrics.
Read More…
When businesses hit a financial rough patch, one of the first spending cuts many make is marketing and advertising. While it can be an
effective short-term solution for freeing up money for other needs, it’s also a gamble with potentially costly consequences.
Read More…
The robots are not taking over! Not yet anyway. We’ve spent some time with ChatGPT in particular to learn just how much this AI tool can
actually do and how we can leverage it.
Read More…
We’ve all heard the expression “less is more,” and when it comes to comes to some things, that is absolutely true. When it comes to SEO
efforts, however, local search engine optimization agencies have learned that that is not the case.
Read More…
If you aren’t familiar with geofencing, it’s time to learn about how this digital marketing strategy can help you. It’s a terrific way to
build brand awareness and boost click-through rates and conversions.
Read More…
Is SEO better than pay-per-click advertising services? Or does PPC deliver better results than SEO? What really matters, in our opinion, is
how well they can work together.
Read More…
When you want to attract more customers but don’t have the time to take on promoting your business, a digital marketing agency can play a
vital role in raising your brand’s awareness.
Read More…
Facebook is an essential sales channel for many SMBs! With Facebook Ads Management, you can create and run eye-catching and engaging ads
that entice the platform’s users to purchase your products or services.
Read More…
Since almost 60% of all searches are done on mobile devices and these devices come in a range of screen sizes, you need responsive web
design to provide users a great mobile experience with your local business.
Read More…