People use Google to find solutions to their problems and learn new things. This makes it necessary for you to determine whether search engine optimization (SEO) or a Google Adwords search engine marketing (SEM) campaign is the most appropriate tool for your business. Many people make the mistake of using the terms "SEO" and "SEM" interchangeably, however even though they are both digital marketing tools, they are entirely different. This means that SEM is not a replacement for local SEO services. The question is: what makes the two different?
SEO has traditionally been thought to be a component of the term search engine marketing (SEM) encompassing both the paid and the organic tactics. However, today SEM refers to only the paid tactics which help to increase the visibility of a business. Therefore, a business increases web traffic through paid advertisements such as Google Adwords campaigns.
Paid advertising gives you control over your results. For example, if you are not receiving enough leads, increasing your ad budget can reflect the number of leads you get. SEM is often a great choice for fast short-term results. There are a number of activities that need to be accomplished in order to launch a successful SEM campaign on any platform. These include:
Local SEO services take time, ongoing effort, and constant adaptation due to Google algorithm changes. SEO is the process of increasing web traffic by free, natural, and organic search. This requires that web developers keep up with Google’s ever-changing algorithms in order to remain visible on search engines. These services have two activity pillars which are on-page and off-page.
On-page Local SEO services include:
Off-page local SEO services include:
Both Local SEO services and SEM rely heavily on keywords to drive traffic to a website. Although the technique used for each is different, they are both focused on bringing traffic to your website. Application of all this can be confusing especially if you are just starting out.
If you are in need of local SEO services, get in touch with us today, and we will help you get started.
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
You’re a busy business owner. You've got your website up, your social media buzzing, and your products or services are top-notch. But how do you know if your digital marketing efforts are actually paying off? Enter the world of digital marketing analytics for small businesses Read More…
An Owners Guide to Leveraging AI to DIY Your Digital Marketing Strategy for Local Small Businesses
The use of AI in digital marketing is definitely on the rise, and it’s a trend that you’ll need to get on to keep up with your competitors. Below is a list of AI tools that we have researched and tested, and how they can fit into your digital marketing strategy. Read More…
Having a well-defined and tailored digital marketing strategy is essential for the success of any small business. With the right approach, you can effectively reach your target audience, drive traffic to your website, and ultimately increase your conversions and sales. Read More…
These days small businesses rely heavily on effective marketing strategies to thrive in a competitive marketplace. To make informed decisions, it's crucial for these businesses to understand what is working and what's not when it comes to their marketing efforts. Read More…
Are you looking to enhance the online presence of your small business and gain recognition in your community? Look no further! In this in-depth guide, our local search engine optimization company will break down the process of local SEO, focusing on critical components such as Google My Business listings, local keywords, and review management. Read More…
Unleashing the Power of AI: Transforming the Future of Marketing and Communications
The Alberta Machine Intelligence Institute (AMII) recently organized an event exploring the profound impact of Artificial Intelligence (AI) on the future of marketing and communications. Let’s delve into our key takeaways from the event and discuss the potential of AI in shaping the future of marketing and communications. Read More…
How a Full-Service Digital Marketing Agency Leverages Web Design to Increase Your Marketing Returns
It’s not unusual for business owners to think of their websites as mere sales tools. However, your website’s design has an incredible impact on people and profits in ways that go far beyond selling your products and services. Read More…
How a Facebook Ad Management Company Brings You Value Beyond Vanity Metrics
If you want your Facebook Ads to produce better audience engagement and increased sales, a Facebook ad management company can help you leverage and understand more meaningful metrics. Read More…
Why You Shouldn’t Ghost Your Digital Marketing & Advertising Company
When businesses hit a financial rough patch, one of the first spending cuts many make is marketing and advertising. While it can be an
effective short-term solution for freeing up money for other needs, it’s also a gamble with potentially costly consequences.
