What Sets Inbound Marketing Techniques Apart From Outbound Marketing Techniques
Businesses are always trying to attract new clients, and many must choose between using inbound or outbound marketing techniques. Inbound
marketing
focuses on a less aggressive approach that develops a personal relationship with each client. Outbound marketing demands attention, whether
it is through telemarketing, commercials, email campaigns, or direct mail. However, outbound marketing is less personalized and can be more
intrusive than an inbound marketing approach. Here are just a few of the reasons why inbound marketing is more effective in reaching new
leads.
Focuses On a Specific Audience
One of the main benefits of inbound marketing is that it increases sales by targeting a specific audience. Developing a buyer persona will
enable you to create content that will gain their attention and eventually lead them to purchase your product or services with the help of
personalized blog and social posts, and webpages. On the other hand, outbound
marketing uses a generic message that tries to reach the masses and is much less effective in creating a sales lead.
Less Expensive
Saving money is a top priority for every company, and inbound marketing is much more affordable than the outbound marketing approach. For
example, purchasing a 30-second television advertisement costs a lot more than focusing on creating an SEO friendly website. Continually
buying radio or television ads can quickly drive up expenses and make it much more difficult to make a profit. According to recent studies,
it is estimated that an outbound marketing campaign costs 62% more per each lead than an inbound approach, and the vast majority of
companies cannot afford these additional expenses.
Personal Approach
Another advantage of inbound marketing is that it is highly personable and focuses on building a relationship with each customer. For
example, you can advertise the services of your company through social media and interact with potential leads, daily. You can also build a
website that focuses on providing high-quality content that will educate potential buyers on the many benefits of using your company's
products. Instead of forcing yourself on a client with an intrusive advertisement, it is much more effective to create a website that will
be near the top of the search results by using SEO tactics.
The use of inbound marketing techniques can set your company apart from others and give your business a significant advantage over other
companies that focus on outbound marketing. WSI Edmonton is a digital marketing company with over 20 years of experience that specializes in
helping companies attain more leads and conversions. If you wish to learn more about inbound marketing, contact
us,
and we can discuss in further detail the many advantages of this marketing strategy in today's business world.
Lynne Motkoski, Digital Marketing Consultant
Specialty: Digital Marketing
Strategies Education: MA Communications
& Technology, BComm [U Alberta]
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education,
keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
Is SEO better than pay-per-click advertising services? Or does PPC deliver better results than SEO? What really matters, in our opinion, is
how well they can work together.
Read More…
When you want to attract more customers but don’t have the time to take on promoting your business, a digital marketing agency can play a
vital role in raising your brand’s awareness.
Read More…
Facebook is an essential sales channel for many SMBs! With Facebook Ads Management, you can create and run eye-catching and engaging ads
that entice the platform’s users to purchase your products or services.
Read More…
Since almost 60% of all searches are done on mobile devices and these devices come in a range of screen sizes, you need responsive web
design to provide users a great mobile experience with your local business.
Read More…
Google is making one of its most significant changes to Google Ads since it first launched the product 22 years ago as the first-ever
self-serve online advertising solution. How will this affect your online advertising?
Read More…
Some of us budget all year to take advantage of the deals that some retailers offer in November. Where did Black Friday come from, and should your small business be participating in these offerings?
Read More…
Working with a local search engine optimization agency that understands SEO’s ever-evolving ways can help keep your audience engaged, drive
new visitors to your site, and boost sales.
Read More…
The Web Marketing Association (WMA) has just wrapped up it’s 26th awards season. WMA is made up of a committee of industry leaders and expert judges dedicated to raising the standards of excellence in web development. The committee receives global nominations in
97 categories across the industry, and since joining the race in 2007, the WSI family has received over 150 WMA awards, including top agency
twice!
Read More…