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Why a DIY Website Probably Isn’t Enough to Support Your Marketing Goals

Why a DIY Website Probably Isn’t Enough to Support Your Marketing Goals

While DIY websites can be financially appealing, for most businesses, they’re rarely a good idea. It’s true a professionally designed website has a higher upfront cost, but it’s an investment in your business that will support your marketing goals and pay dividends for years to come. If you’re looking to build a website that improves your online presence and attracts new customers, contact Smart WSI Marketing today. We’re an Edmonton website design company with years of experience creating websites that generate leads and position companies for success.

Reasons to Avoid DIY Website Design

A good, mobile-ready website is crucial to the success of your business. It’s a proven way to increase brand awareness and help people find the products and services you offer. And when your web design includes eCommerce, a professional website designer ensures it operates smoothly and makes for an enjoyable online experience for your customers.

Here are just three of the reasons we believe DIY web design falls short of helping you achieve your marketing goals.

1. Poor SEO Results

Search engine optimization is a vital component of professional website design. The most beautiful DIY website in the world won’t bring you customers if they can’t find it. Business websites need to be properly optimized to rank highly on search engine results pages (SERPs), and most DIY website design solutions don’t offer strong SEO capabilities.

2. Not Mobile-Friendly

It’s estimated mobile devices now make up over half of all global web traffic. Your website must be formatted to provide exceptional mobile experiences. A professional web design agency has experience in building responsive sites that allow your website to adjust to the unique specifications of mobile screens. Another reason to make sure your website is mobile-friendly is that search engines like Google penalize sites that don’t use responsive design, and that affects your ranking.

3. Limited Functionality

Slow website speed, lack of security, and clunky navigation are common problems with DIY web design. All of these can lead to poor customer experiences and potentially drive customers away from your website for good. And because DIY website builders use templates, you don’t tend to get all the features you need to address your targeted audience’s specific needs. Professional website design ensures your site is unique and separate from your competitors and offers customers a more personalized experience.

DIY or Professional Website Design?

One of the greatest benefits of working with a digital marketing company to build your business website is the support you get for your marketing goals. Years of experience have taught us that it’s pretty hard to impress audiences with generic, DIY websites that don’t convey the unique characteristics of our clients’ businesses. Smart WSI is an Edmonton website design company that can show you how to use your website to meet the evolving needs of your customers and help your business grow. Contact us today to learn more about how we can do it for your local Alberta business.

Lynne team member
Lynne Motkoski, Marketing Strategist
Specialty: Online Marketing Strategies
Education: MA Communications & Technology, BComm [U Alberta]
Author: The Online Marketing Handbook for Busy Entrepreneurs (coming soon)

Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.

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