Rock Your Marketing with Channel Diversity
Whether you're a seasoned marketer or just dipping your toes into the marketing pool, it's crucial to spread your efforts across multiple platforms. Read More…
Every business would love to rank at the top of the first page of Google. The reality is, though, there’s no guarantee you can get there. Even if you do, Google regularly implements changes and updates to their search algorithms and you have new and different competition every day, so what got you that ranking one month might not work the next. Local results can also skew Google rankings as the search engine works to customize recommendations. If you want the best search experience for your website, local SEO is essential to making it happen. Working with an Edmonton SEO company like Smart WSI Marketing ensures your website is optimized for success. Contact us today to learn more.
Ask any SEO expert and they’ll tell you, while an optimal ranking is a worthy goal, it doesn’t mean much if it isn’t providing the traffic you need to increase visitors and sales. When you hire an experienced SEO agency to help you design or update your website, you get the best of both worlds:
Local SEO is key to staying relevant and growing your business, but no reputable digital marketing agency will make promises it can’t guarantee.
Google itself warns on its site, “No one can guarantee a #1 ranking on Google.” The search engine giant also warns against companies or agencies that claim they can or who say they have a “special relationship” with Google.
What a trustworthy SEO agency will tell you is that to get to the top of Google search results in your niche, you need to:
While that may sound pretty simple, keeping a high ranking can be as challenging as winning it in the first place! And it takes time. But since organic traffic is still the most valuable type there is, a #1 ranking on Google can—as long as your search engine results page (SERP) snippet is relevant—get you the lion’s share of visitor clicks.
Achieving a first-page ranking is nearly always a means to an end, not the end itself. Increasing search traffic means your local SEO efforts are doing their job. If you want to improve your website’s ranking to reach more potential customers, Smart WSI Marketing can help. We’re an Edmonton SEO company that doesn’t make unrealistic guarantees. What we can promise is an optimized website that enables you to create a stronger online presence while delivering exceptional customer experiences. To learn more about all the digital marketing services we offer, contact us today.
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
Rock Your Marketing with Channel Diversity
Whether you're a seasoned marketer or just dipping your toes into the marketing pool, it's crucial to spread your efforts across multiple platforms. Read More…
Boosting eCommerce Success Through SEO
For eCommerce websites, Search Engine Optimization (SEO) isn't just a strategy; it's a vital lifeline. eCommerce SEO is the art and science of making your online store more visible in the search engine results pages (SERPs). Read More…
Just because a visitor is not ready to make a purchase as soon as they find your business online, that doesn't necessarily mean that you’ve lost that customer forever! Through the power of remarketing, you can coax those customers back to you and convert them into happy first-time customers. Read More…
How Poorly Designed Review Automations Can Hurt Even Big Box Retailers
We’re all fairly familiar with automated review request phone calls from large companies at this point. And while they feel a little impersonal, they serve their purpose. But I’m going to tell you the story of a review call gone wrong, and how even the big box companies can flub their review process through poorly designed automations. Read More…
Backlinks & Reviews: Things You Should Absolutely NEVER Purchase
When you ask a local search engine optimization company for surefire ways to improve your rankings, they will almost always tell you one of two things: get more backlinks and get more reviews. Read More…
What is Digital Marketing Anyway?
In today's fast-paced, digitally driven world, businesses are increasingly turning to digital marketing as a powerful tool to connect with their target audience, build brand awareness, and drive business growth. But what exactly is digital marketing? Read More…
Why Your Website and Marketing Assets Are Crucial When Selling Your Business
So, you're thinking about selling your business? That's a big move, and we're sure you've got a lot on your plate right now. Before you dive into the nitty-gritty of valuations and negotiations, let's talk about something that's often overlooked but incredibly important: your website and marketing assets. Read More…
Your Google Business Profile: What You Can Control vs. What Google Manages
If you're looking to optimize your online presence, you've likely come across the importance of your Google Business Profile (formerly known as Google My Business and even earlier Google+/Google Places). Read More…
Whether you're working with a local small business digital marketing agency or managing things in-house, you should know that two key elements can make or break your online success: User Experience (UX) and Conversion Rate Optimization (CRO). Read More…