When you invest in website design, it’s with the expectation of reaching a wider audience and increasing sales. But what if your web design investment isn’t paying off the way you hoped? If your website has low traffic, high bounce rates, and poor average visit times, it’s time to consider people just don’t like it very much. Smart WSI Marketing is an Edmonton website design company with years of experience identifying why a website design isn’t performing as it should. Get in touch with us today for a free digital marketing check up.
Here’s why your web design may be turning off the very customers you hope to attract.
If you want to give your customers the online experience they crave, your website must load quickly. People used to get impatient if it took more than three seconds. Today, those three seconds can seem to many like an eternity. Java script issues, unoptimized image content, multiple HTTP requests, and unclean code are just some of the problems that can cause your website to download more slowly. Since websites that load quickly tend to have better user engagement and higher conversion rates, it’s critical for your website design to optimize loading speed.
Today, more searches are conducted on mobile devices than laptops or desktops. Yet many businesses haven’t optimized their websites to reflect that reality. Any web design worth its salt is now mobile responsive. Mobile optimization deals with a website’s design, layout, page speed, and many more features that ensure your website is easily accessible and responsive to mobile users. Keep in mind a website can be mobile-friendly but still not be mobile-optimized.
Pop-ups can serve a purpose, but if your web design includes pop-up ads that appear just as someone is trying to access important information on your site, it increases the odds of the visitor leaving your site. Pop-ups should enhance the customer experience, not frustrate potential customers.
People love sharing content with others, especially through social media. “Share on Facebook” and “Tweet This” buttons make it easy for your readers to share your content, giving your products and services more visibility. That translates into more site traffic, improved search engine rankings, and more lead generation opportunities.
Hate is a strong word, but it’s a strong feeling many people express when they’re dealing with a poorly designed website. Good website design understands what attracts visitors and what turns them off. Smart WSI Marketing is an Edmonton website design company that creates attractive, mobile-optimized sites people return to repeatedly. Contact us today to learn more about how we can use our digital marketing and web design expertise to create a website your visitors will love.
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
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