Why Local Seo Services Matter To Both Companies And Consumers
Search engine optimization (SEO) is important in bringing organic
traffic to your website. There is however what is called local SEO and organic SEO. With Local SEO services, you get to attract more
reliable leads as compared to organic SEO. The two may share tactics and best practice but it may take a slightly different approach to get
your website to rank higher on search engines locally. The main difference between the two is that organic SEO is the general ranking of a
website in any search. On the other hand, local SEO is location specific such that it is focused on a specific geographical location.
Why Is It Important To Your Business?
The importance of local SEO services can only be measured by the impact they make on your business. According to research done by Forbes,
95% of smartphone users will use their devices to look for products or services near them. 61% of these users will use the contact
information found online to contact the service provider and 59% of them will make a point of visiting the business’ physical location. Out
of all these, there is a huge number of clients who will buy what you are selling. This makes it crucial to contract local SEO services
providers in order to optimize your website for local visibility online.
How Local SEO Is Done
Local SEO is quite entailing because it involves various ranking factors, with each carrying its own weight on the performance of your
website. These local SEO services ranking factors include:
Google My Business signals
External loc. Signals
On-page signals
Link signals
Review signals
Social signals
Behavioral/mob. Signals
Personalization
For your business to rank at the top locally, you must ensure that you first claim your Google My Business page. This is a free tool that allows customers to see your business on Google search and Maps. This not only ensures that you secure new clients but also helps them know what makes your business special. After that, major on local Name, Address, Phone number (NAP) citations, and local reviews. For NAP citations to work, there needs to be consistency on details. This means that whenever you are making NAP citations, the name should be exactly the same on all pages. You can easily get local reviews from your existing customer base. When you are done with the three above you can now focus on building links.
The process of optimizing your website locally can be entailing and complex. Contact us today and we will help you set up your website and optimize it for local customers.
Lynne Motkoski, Digital Marketing Strategist
Specialty: Digital Marketing
Strategies Education: MA Communications
& Technology, BComm [U Alberta]
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education,
keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
If you want your Facebook Ads to produce better audience engagement and increased sales, a Facebook ad management company can help you
leverage and understand more meaningful metrics.
Read More…
When businesses hit a financial rough patch, one of the first spending cuts many make is marketing and advertising. While it can be an
effective short-term solution for freeing up money for other needs, it’s also a gamble with potentially costly consequences.
Read More…
The robots are not taking over! Not yet anyway. We’ve spent some time with ChatGPT in particular to learn just how much this AI tool can
actually do and how we can leverage it.
Read More…
We’ve all heard the expression “less is more,” and when it comes to comes to some things, that is absolutely true. When it comes to SEO
efforts, however, local search engine optimization agencies have learned that that is not the case.
Read More…
If you aren’t familiar with geofencing, it’s time to learn about how this digital marketing strategy can help you. It’s a terrific way to
build brand awareness and boost click-through rates and conversions.
Read More…
Is SEO better than pay-per-click advertising services? Or does PPC deliver better results than SEO? What really matters, in our opinion, is
how well they can work together.
Read More…
When you want to attract more customers but don’t have the time to take on promoting your business, a digital marketing agency can play a
vital role in raising your brand’s awareness.
Read More…
Facebook is an essential sales channel for many SMBs! With Facebook Ads Management, you can create and run eye-catching and engaging ads
that entice the platform’s users to purchase your products or services.
Read More…
Since almost 60% of all searches are done on mobile devices and these devices come in a range of screen sizes, you need responsive web
design to provide users a great mobile experience with your local business.
Read More…