Why Setting Campaign Goals is the First Step in a Great Online Advertisement Strategy
Setting SMART goals -- that is, marketing campaign goals that are Specific, Measurable, Attainable, Relevant, and Time-Bound -- is the key
to developing a winning online advertising strategy. Whether your objective is to boost website traffic, increase leads by a specific
percentage, or sell a certain number of subscriptions within the next six months, your SMART goals will help you effectively achieve it.
Below are some common examples of online advertising goals.
Increase sales - If your objective is to increase sales, your online advertising strategy may include pay-per-click ads
(PPC), display or geofencing ads, or social media advertising on Facebook or Instagram.
Increase website traffic - If increasing your website's traffic is your objective, your online advertising strategy is
likely focused on ad campaigns that drive traffic like PPC or Facebook combined with some baseline SEO. This gives you more
visibility in search engines which should drive more traffic to your website.
Improve website traffic - Improved traffic does not necessarily mean more visitors, but rather better visitors. These are
users that are the most intentional and likely to buy from you. If improved traffic is your objective, then your online strategy
should be designed around other efforts like improving your website content, adding new content, reviewing your website for enhanced
user experience, and ensuring your SEO is up to date.
Increase foot traffic - Foot traffic is normally not a measurable metric, however with Geofencing, it is possible! You can
measure how many users visited your brick-and-mortar after viewing your online advertisements. This is so valuable for storefront
businesses.
Establish authority - To establish yourself as a thought leader in your industry, your online strategy needs to be geared
toward earning people's trust. One of the best ways to do this is to create a blog and consistently produce timely, valuable content
for your target audience.
Grow brand awareness - If no one can find your website, your business may as well not even exist. An online
advertisement strategy that incorporates social media marketing campaigns can help you grow your website traffic and boost your
company's visibility online. If you run a local business, your online advertising strategy may be focused on building up your
business' visibility in local listings, maps, and review sites.
Get more social media followers - If your goal is to increase your number of followers on social media, your online
advertising strategy might consist of posting to video and photo sharing sites, participating in conversations happening within your
niche, and sharing useful content with your followers on core social platforms through a combination of organic posting and ad
campaigns.
Specialty:
Digital Marketing Strategies Education:
MA Communications & Technology, BComm [U Alberta] Author: The
Online Marketing Handbook for Busy Entrepreneurs (coming soon)
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education,
keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
When you ask a local search engine optimization company for surefire ways to improve your rankings, they will almost always tell you one of
two things: get more backlinks and get more reviews.
Read More…
In today's fast-paced, digitally driven world, businesses are increasingly turning to digital marketing as a powerful tool to connect
with their target audience, build brand awareness, and drive business growth. But what exactly is digital marketing?
Read More…
So, you're thinking about selling your business? That's a big move, and we're sure you've got a lot on your plate right now. Before you dive
into the nitty-gritty of valuations and negotiations, let's talk about something that's often overlooked but incredibly important: your
website and marketing assets.
Read More…
If you're looking to optimize your online presence, you've likely come across the importance of your Google Business Profile
(formerly known as Google My Business and even earlier Google+/Google Places).
Read More…
Whether you're working with a local small business digital marketing agency or managing things in-house, you should know that two key
elements can make or break your online success: User Experience (UX) and Conversion Rate Optimization (CRO).
Read More…
You’re a busy business owner. You've got your website up, your social media buzzing, and your products or services are top-notch. But how do
you know if your digital marketing efforts are actually paying off? Enter the world of digital marketing analytics for small businesses
Read More…
The use of AI in digital marketing is definitely on the rise, and it’s a trend that you’ll need to get on to keep up with your competitors.
Below is a list of AI tools that we have researched and tested, and how they can fit into your digital marketing strategy.
Read More…
Having a well-defined and tailored digital marketing strategy is essential for the success of any small business. With the right approach,
you can effectively reach your target audience, drive traffic to your website, and ultimately increase your conversions and sales.
Read More…
These days small businesses rely heavily on effective marketing strategies to thrive in a competitive marketplace. To make informed
decisions, it's crucial for these businesses to understand what is working and what's not when it comes to their marketing efforts.
Read More…