The best feature of quality landing pages is their ability to assist you in converting more leads without increasing traffic. Increasing web traffic is an effective way to boost revenue; however, consider this: even if you managed to double your website’s traffic numbers, increasing your conversion rate by only 1% will yield a larger return.
Focusing on increasing your website’s conversion is a great way to start with any digital marketing strategy. When one considers the potential gains, it’s hard to believe that the costs are minimal. This is because optimizing website conversion is often focused on improving what you have rather than building something new.
Surprisingly, increasing conversion rates can be, at times, incredibly simple. For example, incorporating a call-to-action button on landing pages can increase conversions by a staggering 62% More surprising yet is the stat that over half of marketers don’t create new landing pages for different marketing campaigns.
A landing page is most effective when its function is clear. Visitors should have no doubt about what action they are supposed to be taking, such as a call-to-action inviting them to make a phone call or book a consultation. If your pages have multiple calls-to-action, consider focusing a landing page for each action you want a visitor to complete. When a customer is told what to do without conflicting information, they’re more likely to follow your call-to-action, get in touch, and hopefully increase conversion.
If you’re looking for some tips and tricks, consider that using videos on landing pages can increase conversions by 86%! Per HubSpot, companies that tested 40+ landing pages get 12X more leads than those with five or less. If you needed more proof, Dell, now with more than 1,000 landing pages, has seen conversion rates go as high as 300% when testing landing pages against traditional webpages.
For more information, here’s the full infographic with additional stats that reinforce the idea that you need to Level Up Your Landing Pages as soon as possible!
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
You’re a busy business owner. You've got your website up, your social media buzzing, and your products or services are top-notch. But how do you know if your digital marketing efforts are actually paying off? Enter the world of digital marketing analytics for small businesses Read More…
An Owners Guide to Leveraging AI to DIY Your Digital Marketing Strategy for Local Small Businesses
The use of AI in digital marketing is definitely on the rise, and it’s a trend that you’ll need to get on to keep up with your competitors. Below is a list of AI tools that we have researched and tested, and how they can fit into your digital marketing strategy. Read More…
Having a well-defined and tailored digital marketing strategy is essential for the success of any small business. With the right approach, you can effectively reach your target audience, drive traffic to your website, and ultimately increase your conversions and sales. Read More…
These days small businesses rely heavily on effective marketing strategies to thrive in a competitive marketplace. To make informed decisions, it's crucial for these businesses to understand what is working and what's not when it comes to their marketing efforts. Read More…
Are you looking to enhance the online presence of your small business and gain recognition in your community? Look no further! In this in-depth guide, our local search engine optimization company will break down the process of local SEO, focusing on critical components such as Google My Business listings, local keywords, and review management. Read More…
Unleashing the Power of AI: Transforming the Future of Marketing and Communications
The Alberta Machine Intelligence Institute (AMII) recently organized an event exploring the profound impact of Artificial Intelligence (AI) on the future of marketing and communications. Let’s delve into our key takeaways from the event and discuss the potential of AI in shaping the future of marketing and communications. Read More…
How a Full-Service Digital Marketing Agency Leverages Web Design to Increase Your Marketing Returns
It’s not unusual for business owners to think of their websites as mere sales tools. However, your website’s design has an incredible impact on people and profits in ways that go far beyond selling your products and services. Read More…
How a Facebook Ad Management Company Brings You Value Beyond Vanity Metrics
If you want your Facebook Ads to produce better audience engagement and increased sales, a Facebook ad management company can help you leverage and understand more meaningful metrics. Read More…
Why You Shouldn’t Ghost Your Digital Marketing & Advertising Company
When businesses hit a financial rough patch, one of the first spending cuts many make is marketing and advertising. While it can be an
effective short-term solution for freeing up money for other needs, it’s also a gamble with potentially costly consequences.
