The best feature of quality landing pages is their ability to assist you in converting more leads without increasing traffic. Increasing web traffic is an effective way to boost revenue; however, consider this: even if you managed to double your website’s traffic numbers, increasing your conversion rate by only 1% will yield a larger return.
Focusing on increasing your website’s conversion is a great way to start with any digital marketing strategy. When one considers the potential gains, it’s hard to believe that the costs are minimal. This is because optimizing website conversion is often focused on improving what you have rather than building something new.
Surprisingly, increasing conversion rates can be, at times, incredibly simple. For example, incorporating a call-to-action button on landing pages can increase conversions by a staggering 62% More surprising yet is the stat that over half of marketers don’t create new landing pages for different marketing campaigns.
A landing page is most effective when its function is clear. Visitors should have no doubt about what action they are supposed to be taking, such as a call-to-action inviting them to make a phone call or book a consultation. If your pages have multiple calls-to-action, consider focusing a landing page for each action you want a visitor to complete. When a customer is told what to do without conflicting information, they’re more likely to follow your call-to-action, get in touch, and hopefully increase conversion.
If you’re looking for some tips and tricks, consider that using videos on landing pages can increase conversions by 86%! Per HubSpot, companies that tested 40+ landing pages get 12X more leads than those with five or less. If you needed more proof, Dell, now with more than 1,000 landing pages, has seen conversion rates go as high as 300% when testing landing pages against traditional webpages.
For more information, here’s the full infographic with additional stats that reinforce the idea that you need to Level Up Your Landing Pages as soon as possible!
Lynne Motkoski, Digital Marketing Consultant
Specialty: Digital Marketing
Strategies Education: MA Communications
& Technology, BComm [U Alberta]
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education,
keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
Is SEO better than pay-per-click advertising services? Or does PPC deliver better results than SEO? What really matters, in our opinion, is
how well they can work together.
Read More…
When you want to attract more customers but don’t have the time to take on promoting your business, a digital marketing agency can play a
vital role in raising your brand’s awareness.
Read More…
Facebook is an essential sales channel for many SMBs! With Facebook Ads Management, you can create and run eye-catching and engaging ads
that entice the platform’s users to purchase your products or services.
Read More…
Since almost 60% of all searches are done on mobile devices and these devices come in a range of screen sizes, you need responsive web
design to provide users a great mobile experience with your local business.
Read More…
Google is making one of its most significant changes to Google Ads since it first launched the product 22 years ago as the first-ever
self-serve online advertising solution. How will this affect your online advertising?
Read More…
Some of us budget all year to take advantage of the deals that some retailers offer in November. Where did Black Friday come from, and should your small business be participating in these offerings?
Read More…
Working with a local search engine optimization agency that understands SEO’s ever-evolving ways can help keep your audience engaged, drive
new visitors to your site, and boost sales.
Read More…
The Web Marketing Association (WMA) has just wrapped up it’s 26th awards season. WMA is made up of a committee of industry leaders and expert judges dedicated to raising the standards of excellence in web development. The committee receives global nominations in
97 categories across the industry, and since joining the race in 2007, the WSI family has received over 150 WMA awards, including top agency
twice!
Read More…