There was a time in the early days of the worldwide web, if you put up a decent website that worked well showcasing a few good photos, it would be enough to get noticed. This is not the case anymore. Technology has evolved, and consumers’ expectations have grown. To make matters more complicated, smartphones and social media became a part of the landscape. All these factors have made it more difficult for your business to stand out in a cluttered marketplace. Contact us to discuss online marketing for your eCommerce business.
Back when most shopping was done in brick-and-mortar stores, there was an interaction between sales staff and customers. Now the idea is to recreate this feeling through digital medium starting with your website. There is even a name for it, and it is called “experience-driven marketing”. At the end of the day, you cannot just rely on a good product to be successful. First, you need to be positioned on an excellent eCommerce website platform, then you will need to start thinking about the 3Cs of marketing:
When doing eCommerce, it is possible to identify your audience and find out where business is coming from using the right tools. This data is important, since it gives you a clear picture regarding your market segment. Once you know who your customers are, you can build an online community by connecting with these people on social media channels. This is the modern-day version of employees in brick-and-mortar stores connecting with people face-to-face.
Search engine optimization (SEO) is a big part of eCommerce. When putting up content, it needs to be done to with SEO in mind as well as the consumer experience. Content guidelines need to be followed to meet SEO criteria including using relevant keywords, avoiding keyword stuffing and using proper coding structures so that Google will index your pages. There are several tools available to help you find proper keywords. Content should consist of a mix graphics and written content to help engage with consumers on their preferred channel(s).
Voice search is getting more popular year after year. When a person asks Alexa “where can I buy a 4K TV?”, they are speaking the way they would to a person – not a computer. In traditional search, the same person would probably type into Google “4K TVs Edmonton” which gives very little context as to what results they are expecting to see. The language used in your content needs to match the intent of the user so that search engines can serve results relevant to the context of the intended search.
In short, your business should be connecting with consumers online with relevant content in the context of their personalized search. The 3 Cs of eCommerce is a good foundational framework to align your eCommerce marketing and content strategy for success. There is not a one-size-fits-all strategy, rather it has to be framed in the context of your industry, your local marketplace, and your target consumers. If you would like to discuss your eCommerce website and online marketing, contact us today!
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
Backlinks & Reviews: Things You Should Absolutely NEVER Purchase
When you ask a local search engine optimization company for surefire ways to improve your rankings, they will almost always tell you one of two things: get more backlinks and get more reviews. Read More…
What is Digital Marketing Anyway?
In today's fast-paced, digitally driven world, businesses are increasingly turning to digital marketing as a powerful tool to connect with their target audience, build brand awareness, and drive business growth. But what exactly is digital marketing? Read More…
Why Your Website and Marketing Assets Are Crucial When Selling Your Business
So, you're thinking about selling your business? That's a big move, and we're sure you've got a lot on your plate right now. Before you dive into the nitty-gritty of valuations and negotiations, let's talk about something that's often overlooked but incredibly important: your website and marketing assets. Read More…
Your Google Business Profile: What You Can Control vs. What Google Manages
If you're looking to optimize your online presence, you've likely come across the importance of your Google Business Profile (formerly known as Google My Business and even earlier Google+/Google Places). Read More…
Whether you're working with a local small business digital marketing agency or managing things in-house, you should know that two key elements can make or break your online success: User Experience (UX) and Conversion Rate Optimization (CRO). Read More…
You’re a busy business owner. You've got your website up, your social media buzzing, and your products or services are top-notch. But how do you know if your digital marketing efforts are actually paying off? Enter the world of digital marketing analytics for small businesses Read More…
An Owners Guide to Leveraging AI to DIY Your Digital Marketing Strategy for Local Small Businesses
The use of AI in digital marketing is definitely on the rise, and it’s a trend that you’ll need to get on to keep up with your competitors. Below is a list of AI tools that we have researched and tested, and how they can fit into your digital marketing strategy. Read More…
Having a well-defined and tailored digital marketing strategy is essential for the success of any small business. With the right approach, you can effectively reach your target audience, drive traffic to your website, and ultimately increase your conversions and sales. Read More…
These days small businesses rely heavily on effective marketing strategies to thrive in a competitive marketplace. To make informed decisions, it's crucial for these businesses to understand what is working and what's not when it comes to their marketing efforts. Read More…
