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Your Digital Marketing Agency’s Basic Guide to Establishing a Social Presence

Your Digital Marketing Agency’s Basic Guide to Establishing a Social Presence

Unlike bigger brands, most small to medium businesses don’t enjoy the luxury of instant name recognition to drive sales and customer loyalty. Fortunately, social media has made it much easier for small and medium-sized businesses to promote their products and services while growing their customer base. If you’re searching for a digital marketing agency to help you establish a larger social media presence, Smart WSI Marketing is an experienced internet marketing company that can further your efforts. Call us today to schedule a free consultation. 

How To Use Social Media to Grow Your Business

There are now over four billion active social media users, double the number from just five years ago. They spend an average of two and half hours on social platforms every day, giving you plenty of time to:

  • Build brand awareness.
  • Develop customer relationships.
  • Make more sales, including within a social platform.

Choosing the right social media channels for your online marketing activities isn’t always as straightforward as you might think. Some people say to reach Gen Z, you should concentrate on TikTok and Instagram. Yet nearly a quarter of Facebook users are between the ages of 18 to 24. Many believe social isn’t a top priority for older generations, but it is. They’re avid users of Pinterest and Facebook and are the latter’s fastest-growing audience segment.

If you’re just now adding social media to your internet marketing strategy, you might be tempted to go with a more is better approach. But as you dive in, it’s far more important to pursue quality over quantity. That’s why we usually suggest starting off by considering these five channels.


With nearly three billion active monthly users, Facebook is the largest social media platform. It’s ideal for helping you generate leads, target multiple audiences, and build relationships. Now called recommendations, Facebook reviews give your brand greater visibility and encourage other customers to also rate your business.


With its introduction of Instagram stories and increased advertising opportunities, Instagram offers new and exciting opportunities to help your business stay competitive. Along with Twitter, it’s also one of the best platforms for engaging with your audience.


The platform is best known for business networking, but it can also be used by both B2B and B2C businesses to create trust, build authority, and engage audiences.


If you want a platform that seamlessly blends promotion and customer interaction, Twitter is it. It’s the ultimate channel for trying out inventive advertising and is a super cost-efficient way of staying in touch with your audience.

Google My Business

Once strictly a search and listing tool, SMBs are now reaping significant benefits from GMB’s baked-in advantages. Like Facebook, it’s also an excellent site for boosting your brand’s credibility without spending a dime, as Google reviews are ideal for growing your online reputation.

Benefits of Outsourcing Social Media To a Digital Marketing Agency

Not sure whether you want to handle social media yourself or outsource it to an agency? It often comes down to a question of time; working with an agency allows you to focus more on your core business and less on marketing.

Smart WSI Marketing is an Edmonton digital marketing agency offering customized social media services that help build your online reputation and attract more customers. Talk to us today to discover if partnering with an internet marketing agency is right for you.

Lynne team member
Lynne Motkoski, Digital Marketing Strategist
Specialty: Digital Marketing Strategies
Education: MA Communications & Technology, BComm [U Alberta]
Author: The Online Marketing Handbook for Busy Entrepreneurs (coming soon)

Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.

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