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4 Things You Need to Include in Your Marketing Budget

4 Things You Need to Include in Your Marketing Budget

When building out your marketing strategy, there are so many avenues to explore in our rapidly changing digital landscape. The marketplace evolves constantly, and to reach your business goals, you must be prepared for change. That being said, there are 4 rock solid strategies at the core of every marketing plan that you need to include in your budget to succeed. Get in touch with us today for a free digital marketing consultation. 

A Responsive Website

It’s 2022. The fact that your website needs to be mobile friendly shouldn’t make anyone think twice anymore. 57% of online traffic worldwide comes from mobile devices. The cold, hard truth is that if your website doesn’t work properly on mobile devices, you’re definitely losing business. Not only that, but Google actually indexes your mobile site first! If your mobile site is full of glitches and doesn’t make Google happy, neither will your otherwise perfect desktop site. Ensure that your website is responsive across all devices as well as built with search engine optimization best practices in mind, and you can’t go wrong.

Pay-Per-Click Campaigns

Pay-Per-Click campaigns are still the fastest way get qualified leads quickly. Partner with the pros at a digital marketing agency to create effective ads that appear above the organic search results, guaranteed to be seen by customers searching for your product or service. PPC campaigns are a low-risk high-reward lead generation machine that definitely deserve an unwavering allocation of your marketing budget.

Search Engine Optimization

Posting on Facebook, Instagram, Google My Business, etc. is not enough to get your business onto the first page of Google. You need a solid SEO strategy to crawl up the ranks in Google toward the first page. This does take time and consistent effort, but it is worth it to improve your organic visibility.

Your digital marketing agency is going to advise you to implement both on-page SEO best practices as well as content marketing if it’s appropriate for your business. Building your website with its page content and technology already optimized for search with give you a head start. Having additional content, like blogs, just gives Google more to index, more ways for your potential customers to find you, and more ways for you to win.

Social Media Posting & Ads

Social media for business can be a tricky pony to tame. Businesses know that their customers are on social media, and they should be there too. They are not wrong! But there are some things to keep in mind when it comes to social media for business. Social media is a powerful tool when used correctly, especially when it comes to giving your corporation a human touch or a face. For this reason, you may not want to outsource your social media management 100%. It may be a better budget decision to invest in social media tools that help you and your team better manage your social media profiles in-house, so that your team culture isn’t lost to outsourcing.

That being said, if you plan to advertise on social media, that’s when your social media budget is best spent with a digital marketing agency. Advertising is a completely different ball game than posting for community building and engagement, which is best done by someone who actually belongs to that community, rather than hired help.


While there are several other add-on digital marketing tactics available to augment your plan, these are the core four that are at the heart of every successful marketing strategy. While every business’ budget break down is going to vary, your marketing budget should definitely be allocating a percentage to each of these effective strategies. Want to know more? Call Smart WSI Marketing today to talk about a custom digital marketing strategy to reach you business goals!

Lynne team member
Lynne Motkoski, Marketing Strategist
Specialty: Online Marketing Strategies
Education: MA Communications & Technology, BComm [U Alberta]
Author: The Online Marketing Handbook for Busy Entrepreneurs (coming soon)

Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.


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