4 Things You Need to Include in Your Marketing Budget
When building out your marketing strategy, there are so many avenues to explore in our rapidly changing digital landscape. The marketplace
evolves constantly, and to reach your business goals, you must be prepared for change. That being said, there are 4 rock solid strategies at
the core of every marketing plan that you need to include in your budget to succeed. Get in touch with us today for a free digital marketing
A Responsive Website
It’s 2022. The fact that your website needs to be mobile friendly shouldn’t make anyone think twice anymore. 57% of online traffic worldwide
comes from mobile devices. The cold, hard truth is that if your website doesn’t work properly on mobile devices, you’re definitely losing
business. Not only that, but Google actually indexes your mobile site first! If your mobile site is full of glitches and doesn’t make Google
happy, neither will your otherwise perfect desktop site. Ensure that your website is responsive across all devices as well as built with
search engine optimization best practices in mind, and you can’t go wrong.
Pay-Per-Click campaigns are still the fastest way get qualified leads quickly. Partner with the pros at a digital marketing agency to create
effective ads that appear above the organic search results, guaranteed to be seen by customers searching for your product or service. PPC
campaigns are a low-risk high-reward lead generation machine that definitely deserve an unwavering allocation of your marketing budget.
Search Engine Optimization
Posting on Facebook, Instagram, Google My Business, etc. is not enough to get your business onto the first page of Google. You need a solid
SEO strategy to crawl up the ranks in Google toward the first page. This does take time and consistent effort, but it is worth it to improve
your organic visibility.
Your digital marketing agency is going to advise you to implement both on-page SEO best practices as well as content marketing if it’s
appropriate for your business. Building your website with its page content and technology already optimized for search with give you a head
start. Having additional content, like blogs, just gives Google more to index, more ways for your potential customers to find you, and more
ways for you to win.
Social Media Posting & Ads
Social media for business can be a tricky pony to tame. Businesses know that their customers are on social media, and they should be there
too. They are not wrong! But there are some things to keep in mind when it comes to social media for business. Social media is a powerful
tool when used correctly, especially when it comes to giving your corporation a human touch or a face. For this reason, you may not want to
outsource your social media management 100%. It may be a better budget decision to invest in social media tools that help you and your team
better manage your social media profiles in-house, so that your team culture isn’t lost to outsourcing.
That being said, if you plan to advertise on social media, that’s when your social media budget is best spent with a digital marketing
agency. Advertising is a completely different ball game than posting for community building and engagement, which is best done by someone
who actually belongs to that community, rather than hired help.
While there are several other add-on digital marketing tactics available to augment your plan, these are the core four that are at the
heart of every successful marketing strategy. While every business’ budget break down is going to vary, your marketing budget should
definitely be allocating a percentage to each of these effective strategies. Want to know more? Call Smart WSI Marketing today to talk
about a custom digital marketing strategy to reach you business goals!
Lynne Motkoski, Digital Marketing Strategist
Specialty: Digital Marketing
Strategies Education: MA Communications
& Technology, BComm [U Alberta]
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education,
keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
When businesses hit a financial rough patch, one of the first spending cuts many make is marketing and advertising. While it can be an
effective short-term solution for freeing up money for other needs, it’s also a gamble with potentially costly consequences.
We’ve all heard the expression “less is more,” and when it comes to comes to some things, that is absolutely true. When it comes to SEO
efforts, however, local search engine optimization agencies have learned that that is not the case.
If you aren’t familiar with geofencing, it’s time to learn about how this digital marketing strategy can help you. It’s a terrific way to
build brand awareness and boost click-through rates and conversions.
Facebook is an essential sales channel for many SMBs! With Facebook Ads Management, you can create and run eye-catching and engaging ads
that entice the platform’s users to purchase your products or services.
Since almost 60% of all searches are done on mobile devices and these devices come in a range of screen sizes, you need responsive web
design to provide users a great mobile experience with your local business.