5 Ways to Improve Your Digital Search Engine Marketing (SEM) Strategies
You don't need to have a large marketing budget to succeed at digital search engine marketing (SEM). Here are five simple ways to increase
your website's traffic and boost your conversion rates.
1. Define Your Goals
Defining your goals ahead of your campaign is essential to determining the effectiveness of your digital search engine marketing (SEM)
strategies. Take some time to consider what you want your marketing campaign to accomplish. Is it to increase newsletter signups? Increase
sales? Boost website traffic? Decide in advance of your campaign what your criteria for success are.
2. Research Your Competitors
You can learn a lot about digital search engine marketing (SEM)
by studying your competitors' marketing campaigns. What keywords are other businesses in your niche using to generate organic traffic? Which
of those keywords or phrases are generating the most traffic? Taking some time to research your competitors will show you what worked for
them and, ultimately, what will work for you.
3. Keep it Local
When it comes to keyword research, you can't rely on translation software. Successful digital
search engine marketing (SEM) strategies
depend on an understanding of the nuances of the local language. Speak to people who are native to the locale you're advertising in to get
the best keywords for your business. There are often multiple ways of interpreting a keyword or phrase, so you need to be sure that your
advertisements are written with the local culture in mind.
4. Take Advantage of Local Holidays
Local holidays provide great opportunities for advertising. Be sure you're leveraging these opportunities to improve your digital search
engine marketing (SEM) strategies. Capitalizing on these holidays will keep your business at the top of potential customers' minds and ahead
of your competition.
5. Don't Forget the Call-to-Action
Your digital search engine marketing (SEM) strategies are
useless if potential customers don't know what to do when they get to your landing page. Do you want visitors to purchase a product?
Subscribe to your newsletter? Request a free quote? Including a clear call to action on your landing page will make it easier for potential
customers to convert into paying ones.
Specialty: Digital Marketing
Strategies Education: MA Communications
& Technology, BComm [U Alberta]
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education,
keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
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