Confessions of an Email Marketer – The Science Behind Boosting Conversions
Originally posted on August 20, 2014; Updated on August 20, 2021
Messaging, chat apps, and social media get all the attention, but the humble email is still central to digital communication and its
everyday use continues to grow. Email marketing commands higher click-through rates than other channels and continues to be a top performer
for SMBs. If you want a proven way to provide more value to your customers while increasing revenue, talk
to Smart WSI Marketing
today. We’re an internet marketing company specializing in email campaigns that build brand awareness, increase customer engagement, and
support your overall digital marketing strategy.
The State of Internet Marketing
No matter which strategy you use, your digital marketing goals should always include:
Increasing web traffic
Driving search engine rankings
Generating leads and conversions
Measuring your return on investment (ROI)
Together with a well-designed website, email campaigns support your online marketing goals and help position your brand ahead of the
competition. An internet marketing agency can show you how.
Boosting Conversions with Email Marketing
Roughly 306.4 billion emails were sent and received each day in 2020, and experts expect this number to increase to over 376.4
billion by 2025. Getting people to click through on your emails is challenging, but the effort is well-rewarded by more conversions and
increased sales. For instance, if you have an eCommerce site, scheduling cart abandonment emails after a customer leaves your shop has a
conversion rate of over 6%.
Need more convincing? The average ROI for every $1 you spend is $42. Here are some of today’s email campaign trends that can help get you
the same results.
Create an outline of your email sequence. Welcome emails, abandoned cart emails, order confirmations, and thank-you notes are givens. Other
options include reminder, follow-up, and promotional emails.
Segment your email lists. If you want a high-converting campaign, segmentation is the way to do it. You can subdivide your email list based
on any number of factors, including location, age, previous purchases, and so on.
Tailor your messages. Subject lines, email content, calls to action, and promotions should all be personalized to highlight the specific
needs and wants of each segmented audience.
Leave the work to automation. Automation might just be the best thing to ever happen to email marketing. It ensures everyone on your email
list gets the right email at precisely the right time they’re most likely to convert.
Analyze and adjust as you go. To maintain higher conversions, you need to constantly monitor how your email campaigns are working. Track
KPIs like open, click-through, and conversion rates and adjust when needed to maximize your campaign’s impact.
High Conversion Email Marketing Campaigns
It’s challenging to integrate new marketing techniques into your digital marketing plans. Need some help with designing email campaigns that
lead to more conversions? Smart WSI Marketing is an Edmonton digital marketing agency that can help you create powerful email marketing
campaigns that convert at every step of the sales process. Contact
us today
to learn more about how digital marketing services tailored to your organization's needs can help achieve your marketing and business goal.
Lynne Motkoski, Digital Marketing Consultant
Specialty: Digital Marketing
Strategies Education: MA Communications
& Technology, BComm [U Alberta]
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education,
keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
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