Confessions of an Email Marketer – The Science Behind Boosting Conversions
Originally posted on August 20, 2014; Updated on August 20, 2021
Messaging, chat apps, and social media get all the attention, but the humble email is still central to digital communication and its
everyday use continues to grow. Email marketing commands higher click-through rates than other channels and continues to be a top performer
for SMBs. If you want a proven way to provide more value to your customers while increasing revenue, talk
to Smart WSI Marketing
today. We’re an internet marketing company specializing in email campaigns that build brand awareness, increase customer engagement, and
support your overall digital marketing strategy.
The State of Internet Marketing
No matter which strategy you use, your digital marketing goals should always include:
Increasing web traffic
Driving search engine rankings
Generating leads and conversions
Measuring your return on investment (ROI)
Together with a well-designed website, email campaigns support your online marketing goals and help position your brand ahead of the
competition. An internet marketing agency can show you how.
Boosting Conversions with Email Marketing
Roughly 306.4 billion emails were sent and received each day in 2020, and experts expect this number to increase to over 376.4
billion by 2025. Getting people to click through on your emails is challenging, but the effort is well-rewarded by more conversions and
increased sales. For instance, if you have an eCommerce site, scheduling cart abandonment emails after a customer leaves your shop has a
conversion rate of over 6%.
Need more convincing? The average ROI for every $1 you spend is $42. Here are some of today’s email campaign trends that can help get you
the same results.
Create an outline of your email sequence. Welcome emails, abandoned cart emails, order confirmations, and thank-you notes are givens. Other
options include reminder, follow-up, and promotional emails.
Segment your email lists. If you want a high-converting campaign, segmentation is the way to do it. You can subdivide your email list based
on any number of factors, including location, age, previous purchases, and so on.
Tailor your messages. Subject lines, email content, calls to action, and promotions should all be personalized to highlight the specific
needs and wants of each segmented audience.
Leave the work to automation. Automation might just be the best thing to ever happen to email marketing. It ensures everyone on your email
list gets the right email at precisely the right time they’re most likely to convert.
Analyze and adjust as you go. To maintain higher conversions, you need to constantly monitor how your email campaigns are working. Track
KPIs like open, click-through, and conversion rates and adjust when needed to maximize your campaign’s impact.
High Conversion Email Marketing Campaigns
It’s challenging to integrate new marketing techniques into your digital marketing plans. Need some help with designing email campaigns that
lead to more conversions? Smart WSI Marketing is an Edmonton digital marketing agency that can help you create powerful email marketing
campaigns that convert at every step of the sales process. Contact
us today
to learn more about how digital marketing services tailored to your organization's needs can help achieve your marketing and business goal.
Lynne Motkoski, Digital Marketing Strategist
Specialty: Digital Marketing
Strategies Education: MA Communications
& Technology, BComm [U Alberta]
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education,
keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
If you want your Facebook Ads to produce better audience engagement and increased sales, a Facebook ad management company can help you
leverage and understand more meaningful metrics.
Read More…
When businesses hit a financial rough patch, one of the first spending cuts many make is marketing and advertising. While it can be an
effective short-term solution for freeing up money for other needs, it’s also a gamble with potentially costly consequences.
Read More…
The robots are not taking over! Not yet anyway. We’ve spent some time with ChatGPT in particular to learn just how much this AI tool can
actually do and how we can leverage it.
Read More…
We’ve all heard the expression “less is more,” and when it comes to comes to some things, that is absolutely true. When it comes to SEO
efforts, however, local search engine optimization agencies have learned that that is not the case.
Read More…
If you aren’t familiar with geofencing, it’s time to learn about how this digital marketing strategy can help you. It’s a terrific way to
build brand awareness and boost click-through rates and conversions.
Read More…
Is SEO better than pay-per-click advertising services? Or does PPC deliver better results than SEO? What really matters, in our opinion, is
how well they can work together.
Read More…
When you want to attract more customers but don’t have the time to take on promoting your business, a digital marketing agency can play a
vital role in raising your brand’s awareness.
Read More…
Facebook is an essential sales channel for many SMBs! With Facebook Ads Management, you can create and run eye-catching and engaging ads
that entice the platform’s users to purchase your products or services.
Read More…
Since almost 60% of all searches are done on mobile devices and these devices come in a range of screen sizes, you need responsive web
design to provide users a great mobile experience with your local business.
Read More…