Confessions of an Email Marketer – The Science Behind Boosting Conversions

Originally posted on August 20, 2014; Updated on August 20, 2021

Messaging, chat apps, and social media get all the attention, but the humble email is still central to digital communication and its everyday use continues to grow. Email marketing commands higher click-through rates than other channels and continues to be a top performer for SMBs. If you want a proven way to provide more value to your customers while increasing revenue, talk to Smart WSI Marketing today. We’re an internet marketing company specializing in email campaigns that build brand awareness, increase customer engagement, and support your overall digital marketing strategy.

The State of Internet Marketing

No matter which strategy you use, your digital marketing goals should always include:

• Increasing web traffic
• Driving search engine rankings
• Generating leads and conversions
• Measuring your return on investment (ROI)

Together with a well-designed website, email campaigns support your online marketing goals and help position your brand ahead of the competition. An internet marketing agency can show you how.

Boosting Conversions with Email Marketing

Roughly 306.4 billion emails were sent and received each day in 2020, and experts expect this number to increase to over 376.4 billion by 2025. Getting people to click through on your emails is challenging, but the effort is well-rewarded by more conversions and increased sales. For instance, if you have an eCommerce site, scheduling cart abandonment emails after a customer leaves your shop has a conversion rate of over 6%.

Need more convincing? The average ROI for every $1 you spend is $42. Here are some of today’s email campaign trends that can help get you the same results.

Create an outline of your email sequence. Welcome emails, abandoned cart emails, order confirmations, and thank-you notes are givens. Other options include reminder, follow-up, and promotional emails.

Segment your email lists. If you want a high-converting campaign, segmentation is the way to do it. You can subdivide your email list based on any number of factors, including location, age, previous purchases, and so on.

Tailor your messages. Subject lines, email content, calls to action, and promotions should all be personalized to highlight the specific needs and wants of each segmented audience.

Leave the work to automation. Automation might just be the best thing to ever happen to email marketing. It ensures everyone on your email list gets the right email at precisely the right time they’re most likely to convert.

Analyze and adjust as you go. To maintain higher conversions, you need to constantly monitor how your email campaigns are working. Track KPIs like open, click-through, and conversion rates and adjust when needed to maximize your campaign’s impact.

High Conversion Email Marketing Campaigns

It’s challenging to integrate new marketing techniques into your digital marketing plans. Need some help with designing email campaigns that lead to more conversions? Smart WSI Marketing is an Edmonton digital marketing agency that can help you create powerful email marketing campaigns that convert at every step of the sales process. Contact us today to learn more about how digital marketing services tailored to your organization's needs can help achieve your marketing and business goal.

Lynne Motkoski, Marketing Strategist

Specialty: Online Marketing Strategies
Education: MA Communications & Technology, BComm [U Alberta]
Author: The Online Marketing Handbook for Busy Entrepreneurs (coming soon)

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Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.

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