Pay-Per-Click Maintenance Checklist to Consistently Improve Your Results
Pay-per-click (PPC) ad campaigns are still one of the most worthwhile investments you can make to promote your business, brand, and products
or services. It can be easy to think of PPC as a “set and forget” marketing strategy. Getting the most out of your ads, though, requires
ongoing review and maintenance. Smart WSI Marketing is an award-winning internet marketing company that uses proven solutions to help any
business achieve maximum results from its PPC ads. Contact us to learn more.
How to Improve PPC Results
Together with email campaigns, SEO, and social media, PPC ads such as Google Ads are part of an overall online marketing strategy designed
to get your message—and website—in front of the right people.
It takes a lot of organization and management to optimize paid ad campaigns. For many business owners, that time could be better spent on
activities focused on growth and revenue.
When you want to get the most mileage out of your PPC ads, an internet marketing company can be just the partner you need. Along with things
like tracking eCommerce KPIs to tweaking budgets and bids, here’s just some of what a digital marketing agency can do to help increase your
ad success.
Check ad positions and, if necessary, refine things like bid management to get your positioning where you want it to be.
Review campaign settings to ensure you’re targeting the right networks, locations, and devices.
Check and review landing pages that aren’t performing as expected.
Review campaign performance to identify winning strategies and see if less-successful ads can be improved on.
Manage negative keywords so you aren’t throwing away your ad budget on irrelevant terms.
Review keyword performance for every campaign and check for weak links. You also want to track those search terms that are
getting clicks but not converting, or those with low click-through rates.
Other PPC ad maintenance tasks like checking the quality score and reviewing competitors’ PPC ads can be done less frequently, as can
evaluating automated settings your accounts have in place.
Internet Marketing Done Right
Working with a local digital marketing agency can safeguard your PPC ad investment and help you reap the rewards you’re looking for. If your
PPC ad campaigns aren’t performing as well as you hoped, Smart WSI can help. We’re an Edmonton digital marketing agency with years of
experience and expertise in getting a brand’s ads seen by the right audience while tracking valuable metrics to measure each campaign’s
success. To learn more, contact us today.
Lynne Motkoski, Digital Marketing Consultant
Specialty: Digital Marketing
Strategies Education: MA Communications
& Technology, BComm [U Alberta]
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education,
keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
Is SEO better than pay-per-click advertising services? Or does PPC deliver better results than SEO? What really matters, in our opinion, is
how well they can work together.
Read More…
When you want to attract more customers but don’t have the time to take on promoting your business, a digital marketing agency can play a
vital role in raising your brand’s awareness.
Read More…
Facebook is an essential sales channel for many SMBs! With Facebook Ads Management, you can create and run eye-catching and engaging ads
that entice the platform’s users to purchase your products or services.
Read More…
Since almost 60% of all searches are done on mobile devices and these devices come in a range of screen sizes, you need responsive web
design to provide users a great mobile experience with your local business.
Read More…
Google is making one of its most significant changes to Google Ads since it first launched the product 22 years ago as the first-ever
self-serve online advertising solution. How will this affect your online advertising?
Read More…
Some of us budget all year to take advantage of the deals that some retailers offer in November. Where did Black Friday come from, and should your small business be participating in these offerings?
Read More…
Working with a local search engine optimization agency that understands SEO’s ever-evolving ways can help keep your audience engaged, drive
new visitors to your site, and boost sales.
Read More…
The Web Marketing Association (WMA) has just wrapped up it’s 26th awards season. WMA is made up of a committee of industry leaders and expert judges dedicated to raising the standards of excellence in web development. The committee receives global nominations in
97 categories across the industry, and since joining the race in 2007, the WSI family has received over 150 WMA awards, including top agency
twice!
Read More…