Search engine optimization is the first step towards creating a successful digital marketing campaign. Use an Edmonton SEO company to boost your presence!
With more than 14 billion Internet searches being conducted every month, SEO has never been more important to the success of any SMB looking to grow their online presence. Here are five reasons to hire an Edmonton SEO company to optimize your company's website.
One of the top reasons the average small business owner hires an Edmonton SEO company is to boost website traffic. After all, what good is your business if your potential customers can't even find you? Good SEO ensures that your business is visible to people who are searching for the specific product or service that you offer.
Despite frequent changes in Google's search algorithms (factors affecting search engine rankings that include titles, META data, content, website traffic, and keyword density), the strategies that an Edmonton SEO company uses to optimize your website will remain sound. This makes SEO a great long-term investment for SMBs.
When searching for a specific product or service, few Internet users will look past the first page or two of search engine results. This means that if your business doesn't rank on the first page of search engines like Google and Bing for your chosen keywords, it may as well not exist. A good Edmonton SEO company will ensure that your website is optimized to rank high in search engines for specific keywords related to your business.
Compared to other types of online marketing -- such as email marketing, social media marketing, and PPC advertising -- SEO provides great ROI. While social media may be important for establishing your brand's reputation and Pay per click advertising may increase profit, it's good SEO that will serve as the foundation of your company's online presence.
Today, good SEO is necessary for any online business to thrive. If you're not continually optimizing and improving your website, you'll lose business to a competitor who is. Hiring an Edmonton SEO company to review and update your website is a smart way to stay ahead of your competition.
The above are just a few of the reasons to invest in search engine optimization for your website. Contact us for more information about how working with an Edmonton SEO company can improve your branding efforts and grow your online presence.
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
You’re a busy business owner. You've got your website up, your social media buzzing, and your products or services are top-notch. But how do you know if your digital marketing efforts are actually paying off? Enter the world of digital marketing analytics for small businesses Read More…
An Owners Guide to Leveraging AI to DIY Your Digital Marketing Strategy for Local Small Businesses
The use of AI in digital marketing is definitely on the rise, and it’s a trend that you’ll need to get on to keep up with your competitors. Below is a list of AI tools that we have researched and tested, and how they can fit into your digital marketing strategy. Read More…
Having a well-defined and tailored digital marketing strategy is essential for the success of any small business. With the right approach, you can effectively reach your target audience, drive traffic to your website, and ultimately increase your conversions and sales. Read More…
These days small businesses rely heavily on effective marketing strategies to thrive in a competitive marketplace. To make informed decisions, it's crucial for these businesses to understand what is working and what's not when it comes to their marketing efforts. Read More…
Are you looking to enhance the online presence of your small business and gain recognition in your community? Look no further! In this in-depth guide, our local search engine optimization company will break down the process of local SEO, focusing on critical components such as Google My Business listings, local keywords, and review management. Read More…
Unleashing the Power of AI: Transforming the Future of Marketing and Communications
The Alberta Machine Intelligence Institute (AMII) recently organized an event exploring the profound impact of Artificial Intelligence (AI) on the future of marketing and communications. Let’s delve into our key takeaways from the event and discuss the potential of AI in shaping the future of marketing and communications. Read More…
How a Full-Service Digital Marketing Agency Leverages Web Design to Increase Your Marketing Returns
It’s not unusual for business owners to think of their websites as mere sales tools. However, your website’s design has an incredible impact on people and profits in ways that go far beyond selling your products and services. Read More…
How a Facebook Ad Management Company Brings You Value Beyond Vanity Metrics
If you want your Facebook Ads to produce better audience engagement and increased sales, a Facebook ad management company can help you leverage and understand more meaningful metrics. Read More…
Why You Shouldn’t Ghost Your Digital Marketing & Advertising Company
When businesses hit a financial rough patch, one of the first spending cuts many make is marketing and advertising. While it can be an
effective short-term solution for freeing up money for other needs, it’s also a gamble with potentially costly consequences.
