Rock Your Marketing with Channel Diversity
Whether you're a seasoned marketer or just dipping your toes into the marketing pool, it's crucial to spread your efforts across multiple platforms. Read More…
Search engine optimization is the first step towards creating a successful digital marketing campaign. Use an Edmonton SEO company to boost your presence!
With more than 14 billion Internet searches being conducted every month, SEO has never been more important to the success of any SMB looking to grow their online presence. Here are five reasons to hire an Edmonton SEO company to optimize your company's website.
One of the top reasons the average small business owner hires an Edmonton SEO company is to boost website traffic. After all, what good is your business if your potential customers can't even find you? Good SEO ensures that your business is visible to people who are searching for the specific product or service that you offer.
Despite frequent changes in Google's search algorithms (factors affecting search engine rankings that include titles, META data, content, website traffic, and keyword density), the strategies that an Edmonton SEO company uses to optimize your website will remain sound. This makes SEO a great long-term investment for SMBs.
When searching for a specific product or service, few Internet users will look past the first page or two of search engine results. This means that if your business doesn't rank on the first page of search engines like Google and Bing for your chosen keywords, it may as well not exist. A good Edmonton SEO company will ensure that your website is optimized to rank high in search engines for specific keywords related to your business.
Compared to other types of online marketing -- such as email marketing, social media marketing, and PPC advertising -- SEO provides great ROI. While social media may be important for establishing your brand's reputation and Pay per click advertising may increase profit, it's good SEO that will serve as the foundation of your company's online presence.
Today, good SEO is necessary for any online business to thrive. If you're not continually optimizing and improving your website, you'll lose business to a competitor who is. Hiring an Edmonton SEO company to review and update your website is a smart way to stay ahead of your competition.
The above are just a few of the reasons to invest in search engine optimization for your website. Contact us for more information about how working with an Edmonton SEO company can improve your branding efforts and grow your online presence.
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
Rock Your Marketing with Channel Diversity
Whether you're a seasoned marketer or just dipping your toes into the marketing pool, it's crucial to spread your efforts across multiple platforms. Read More…
Boosting eCommerce Success Through SEO
For eCommerce websites, Search Engine Optimization (SEO) isn't just a strategy; it's a vital lifeline. eCommerce SEO is the art and science of making your online store more visible in the search engine results pages (SERPs). Read More…
Just because a visitor is not ready to make a purchase as soon as they find your business online, that doesn't necessarily mean that you’ve lost that customer forever! Through the power of remarketing, you can coax those customers back to you and convert them into happy first-time customers. Read More…
How Poorly Designed Review Automations Can Hurt Even Big Box Retailers
We’re all fairly familiar with automated review request phone calls from large companies at this point. And while they feel a little impersonal, they serve their purpose. But I’m going to tell you the story of a review call gone wrong, and how even the big box companies can flub their review process through poorly designed automations. Read More…
Backlinks & Reviews: Things You Should Absolutely NEVER Purchase
When you ask a local search engine optimization company for surefire ways to improve your rankings, they will almost always tell you one of two things: get more backlinks and get more reviews. Read More…
What is Digital Marketing Anyway?
In today's fast-paced, digitally driven world, businesses are increasingly turning to digital marketing as a powerful tool to connect with their target audience, build brand awareness, and drive business growth. But what exactly is digital marketing? Read More…
Why Your Website and Marketing Assets Are Crucial When Selling Your Business
So, you're thinking about selling your business? That's a big move, and we're sure you've got a lot on your plate right now. Before you dive into the nitty-gritty of valuations and negotiations, let's talk about something that's often overlooked but incredibly important: your website and marketing assets. Read More…
Your Google Business Profile: What You Can Control vs. What Google Manages
If you're looking to optimize your online presence, you've likely come across the importance of your Google Business Profile (formerly known as Google My Business and even earlier Google+/Google Places). Read More…
Whether you're working with a local small business digital marketing agency or managing things in-house, you should know that two key elements can make or break your online success: User Experience (UX) and Conversion Rate Optimization (CRO). Read More…