Looking for simple ways to grow your online visibility and generate more leads? Here are five things you can do today to improve your blogging and social media presence.
Whether you're creating a brand-new website or updating an existing one, you'll want to ensure that it's mobile friendly, loads fast, is visually appealing, and has up-to-date information. Google also recommends using a responsive web design, as it allows your website to adapt and adjust to the various screen sizes of different mobile devices — a critical feature now that mobile has overtaken desktop as Internet users' primary method of surfing the web.
Guest blogging, or guest posting, is one of the best ways to gain exposure, increase your web traffic, and establish yourself as an expert in your niche. Having other established experts in your field guest post on your blog is another great way to grow your blogging and social media presence.
You don't need to be on every social media platform to grow your blogging and social media presence. Focus on just the one or two social media channels networks that will help you grow your blogging and social media presence fastest. Facebook, Twitter, and LinkedIn are good starting points for building a blogging and social media presence.
In order to rank well in search engines, your blog will need to have well-written, useful content. Focus on producing engaging, amusing, informative, and shareable content for your readership. Your content should include keywords and phrases that are relevant to your niche. You'll also want to include a call-to-action in each post.
Every time you write a blog post, share it on your social pages (Twitter, LinkedIn, Facebook, Pinterest, etc.). You don't need to post each and every post to all of your social media networks — just the ones that would find the content most useful.
In today's digital world, having a good online reputation can mean the difference between a business' success and its failure. Contact us for more information about building a solid blogging and social media presence.
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
Pay Per Click Advertising Services and SEO Are Two Sides of the Same Coin
Is SEO better than pay-per-click advertising services? Or does PPC deliver better results than SEO? What really matters, in our opinion, is how well they can work together. Read More…
Why Should I Hire a Full-Service Digital Marketing Agency?
When you want to attract more customers but don’t have the time to take on promoting your business, a digital marketing agency can play a vital role in raising your brand’s awareness. Read More…
Should I Advertise My Small Business with a Facebook Ad Management Company?
Facebook is an essential sales channel for many SMBs! With Facebook Ads Management, you can create and run eye-catching and engaging ads that entice the platform’s users to purchase your products or services. Read More…
It's Not a Trend: Why You Need Responsive Web Design
Since almost 60% of all searches are done on mobile devices and these devices come in a range of screen sizes, you need responsive web design to provide users a great mobile experience with your local business. Read More…
More Characters, More Opportunity: Taking Advantage of Google Text Ad Changes
Google is making one of its most significant changes to Google Ads since it first launched the product 22 years ago as the first-ever self-serve online advertising solution. How will this affect your online advertising? Read More…
OMG! Common Acronyms & Initialisms You Will Hear at a Digital Marketing & Advertising Company
We’ve put together a glossary of common initialisms and acronyms you will hear at a digital marketing and advertising company. Read More…
Black Friday Sales for Small Businesses
Some of us budget all year to take advantage of the deals that some retailers offer in November. Where did Black Friday come from, and should your small business be participating in these offerings? Read More…
How a Local Search Engine Optimization Agency Can Quell Your SEO Frustration
Working with a local search engine optimization agency that understands SEO’s ever-evolving ways can help keep your audience engaged, drive new visitors to your site, and boost sales. Read More…
Oops, We Did It Again! Smart WSI Marketing Picks Up Another WMA Award
The Web Marketing Association (WMA) has just wrapped up it’s 26th awards season. WMA is made up of a committee of industry leaders and expert judges dedicated to raising the standards of excellence in web development. The committee receives global nominations in 97 categories across the industry, and since joining the race in 2007, the WSI family has received over 150 WMA awards, including top agency twice! Read More…
