Looking for simple ways to grow your online visibility and generate more leads? Here are five things you can do today to improve your blogging and social media presence.
Whether you're creating a brand-new website or updating an existing one, you'll want to ensure that it's mobile friendly, loads fast, is visually appealing, and has up-to-date information. Google also recommends using a responsive web design, as it allows your website to adapt and adjust to the various screen sizes of different mobile devices — a critical feature now that mobile has overtaken desktop as Internet users' primary method of surfing the web.
Guest blogging, or guest posting, is one of the best ways to gain exposure, increase your web traffic, and establish yourself as an expert in your niche. Having other established experts in your field guest post on your blog is another great way to grow your blogging and social media presence.
You don't need to be on every social media platform to grow your blogging and social media presence. Focus on just the one or two social media channels networks that will help you grow your blogging and social media presence fastest. Facebook, Twitter, and LinkedIn are good starting points for building a blogging and social media presence.
In order to rank well in search engines, your blog will need to have well-written, useful content. Focus on producing engaging, amusing, informative, and shareable content for your readership. Your content should include keywords and phrases that are relevant to your niche. You'll also want to include a call-to-action in each post.
Every time you write a blog post, share it on your social pages (Twitter, LinkedIn, Facebook, Pinterest, etc.). You don't need to post each and every post to all of your social media networks — just the ones that would find the content most useful.
In today's digital world, having a good online reputation can mean the difference between a business' success and its failure. Contact us for more information about building a solid blogging and social media presence.
Lynne is known for her strategic approach to marketing communications, technologies, and lead generation. She has a passion for education, keeping up with current marketing trends and practices, and helping clients keep ahead of their competition.
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